Clinic: awesome idea, awesome art

When robust brainstorming happens among teams, very often a stray comment or a phrase uttered, sparks an idea in someone else's mind. Even everyday phrases like 'smooth as silk', 'smells like fish' can trigger visual ideas in someone's head. And when the proposition itself is strong and lends direction, magic happens. A seemingly unseen idea… Continue reading Clinic: awesome idea, awesome art

Mail wars in India: yeh campaign bandh karke toh dekho

Of late, webmail brands in India have been slugging it out on TV in India. Money is being pumped into driving saliency and hopefully, traffic to these brands. Indiatimes mail, AOL mail and Rediffmail have all beefed up their TV activity. Frankly, none of these have moved me personally to look beyond my current brand… Continue reading Mail wars in India: yeh campaign bandh karke toh dekho