12 creative ads from the archives


Every week I attempt to share a few clutter-breaking creative ads. Occasionally, I comment on industry trends and topics. This week, there weren’t very many new ads of note. So herewith an assortment of ads, new & old (from my vast collection of ads). Brands have come to see every occasion or major news event as an opportunity to advertise. The current Coronavirus global crisis is no...

4 top creative ads of the week: Apple, Direct Line, Lurpak and more


It did not feel a week of rich pickings when it comes to creative ads. Over the last few years, I have attempted to share a handful of compelling creative ads across TV, print, outdoor and ‘new media’. This week’s compilation includes ads from Apple, Direct Line and Lurpak. Apple: Hermitage When most of the industry players in the Android world were regularly listing technical...

Honda Civic, Burger King and more: 6 top creative ads of the week


This past week advertising industry trade portals and social media feeds were filled with creative ads on the occasion of International Women’s Day. As with most advertising, a majority of them were just adding to the noise. Moreover, only a handful of such occasion-led ‘topical’ campaigns have a connect to the brand and are relevant for the occasion. Brand teams are driven by...

Volvo, Aviation Gin and more: creative ads of the week


Every week I share a few compelling creative ads which caught my eye. This week’s compilation includes a stunt from Volvo Trucks, a TVC from Aviation Gin and more. Volvo: The Tower There is a tendency in advertising to announce the death of advertising every now and then. They’d like to portray some new fad, technology or platform as the ‘next big thing’ at the expense of...

Burger King’s mouldy Whopper, Old Spice and more: 10 top creative ads of the week


This week, there were several attention-grabbing campaigns including the much-debated ‘mouldy Whopper’ ad from Burger King. However, the percentage of ads which get noticed and recalled is still minuscule compared to the vast amount of commercial messages which go unnoticed every day. Here are a few creative ads which caught my eye this week: Burger King: mouldy Whopper Last year, I...

Citroën, Harley Davidson and more: top creative ads of the week


Advertising industry portals announce and review new campaigns almost on a daily basis. Across hundreds of ads written about in a week, only a handful get attention and traction – pretty much like real life. Here are a few campaigns which caught my eye the week ending February 14, 2020: Citroën: Cello Among SUVs, ‘space’ is a common benefit and has been interpreted in many ways...

Adobe, iPhone 11, McDonald’s and more: creative ads of the week


In my last week’s compilation, I missed out on a couple of charming Super Bowl spots, notably from Jeep and Google. Aside from them, here are a few creative ads which caught my eye this week. McDonald’s: late night Visual puns using elements strongly associated with the brands are not new to McDonald’s – as evident from this 2009 advert. A new campaign to highlight...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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