6 top creative ads of the week: @turbotax @SingleCare and more

Every week I attempt to share a compilation of compelling creative ads. Aside from such compilations, I write about topics pertaining to branding & advertising once in a while. Here are some clutter breaking ads which caught my the week ending January 3, 2020. TurboTax: all people are tax people 'Tax filings made easy' is… Continue reading 6 top creative ads of the week: @turbotax @SingleCare and more

Burger King, @booking and more: 3 creative ads of the week

Noticeability is the first test any advertisement has to pass. Research shows that a majority of ads go un-noticed thus leading to huge waste of marketing investments. Only a handful of ads get noticed and more importantly are recalled or remembered. Every week I attempt to share a few clutter-breaking creative ads. Here are a… Continue reading Burger King, @booking and more: 3 creative ads of the week

iPhone 11 Pro’s ‘Snowbrawl’, Aviation Gin’s smart response to Peloton ad: 4 creative ads of the week

The first and most relevant task of advertising is to get noticed. If that is not achieved discussions on creativity and relevance are secondary. A majority of ads - be it in the online or offline world, are simply ignored. In today's context the timeless truth of an advert having to break the clutter of… Continue reading iPhone 11 Pro’s ‘Snowbrawl’, Aviation Gin’s smart response to Peloton ad: 4 creative ads of the week

Influencers: losing influence among marketers?

According to some estimates, brands are expected to spend $15bn on influencer marketing by 2022. But media reports also indicate that the influence of influencers in marketing circles could be waning. A brief look at the issues involved:   Influencer marketing: origins and after About a decade ago when blogging was popular, automobile brands would first reveal details… Continue reading Influencers: losing influence among marketers?

Land Rover, @easyJet and more: 7 top creative ads of the week

November usually sees a surfeit of emotional ads. E-commerce and retail brands, especially from Europe, lead the pack with ads which tug at the heartstrings. Many of them are mega productions, high on the feel-good factor. The week ending November 29, 2019 saw a few of them including creative ads from Carrefour, Apple and more.… Continue reading Land Rover, @easyJet and more: 7 top creative ads of the week