CategoryAdvertising

Heineken, KitKat, Swiggy and more: creative ads of the week

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Every week, I attempt to share a few clutter breaking creative ads which caught my attention. Over the last ten years, I have shared views on topics pertaining to advertising too. Here’s my collection for the week ending January 17, 2020: Heineken: Daniel Craig vs James Bond When you have to use a celebrity like Daniel Craig to cue an association with the James Bond franchise, some creative...

6 top creative ads of the week: @turbotax @SingleCare and more

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Every week I attempt to share a compilation of compelling creative ads. Aside from such compilations, I write about topics pertaining to branding & advertising once in a while. Here are some clutter breaking ads which caught my the week ending January 3, 2020. TurboTax: all people are tax people ‘Tax filings made easy’ is likely to be a proposition adopted by many players in the...

Burger King, @booking and more: 3 creative ads of the week

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Noticeability is the first test any advertisement has to pass. Research shows that a majority of ads go un-noticed thus leading to huge waste of marketing investments. Only a handful of ads get noticed and more importantly are recalled or remembered. Every week I attempt to share a few clutter-breaking creative ads. Here are a few from the week ending 27 December, 2019. Burger King: Whopper of a...

iPhone 11 Pro’s ‘Snowbrawl’, Aviation Gin’s smart response to Peloton ad: 4 creative ads of the week

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The first and most relevant task of advertising is to get noticed. If that is not achieved discussions on creativity and relevance are secondary. A majority of ads – be it in the online or offline world, are simply ignored. In today’s context the timeless truth of an advert having to break the clutter of the environment it is seen in, is even more important. There are truck loads of...

Influencers: losing influence among marketers?

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According to some estimates, brands are expected to spend $15bn on influencer marketing by 2022. But media reports also indicate that the influence of influencers in marketing circles could be waning. A brief look at the issues involved:   Influencer marketing: origins and after About a decade ago when blogging was popular, automobile brands would first reveal details of a new model to that...

Land Rover, @easyJet and more: 7 top creative ads of the week

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November usually sees a surfeit of emotional ads. E-commerce and retail brands, especially from Europe, lead the pack with ads which tug at the heartstrings. Many of them are mega productions, high on the feel-good factor. The week ending November 29, 2019 saw a few of them including creative ads from Carrefour, Apple and more. Land Rover: Discovery Towing Adventures New advertising is old...

6 top creative ads of the week: Ruavieja, Samsung, Dublin Bus from @Rothco and more

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Every week, I attempt to compile a list of clutter-breaking creative ads with some commentary of my own. You can look at some of the older posts here. This week’s compilation includes an offbeat Christmas film, an inspiring campaign for a service brand from Ireland, among others. Ruavieja: Escape Maybe it was my ad agency background, but I could guess the metaphor when the protagonist...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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