CategoryAdvertising

John Lewis, NuBank, #NurtureYourCuriosity and more: 10 top creative ads of the week

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Every week I attempt to share a compilation of creative ads which caught my eye. Getting noticed is the first requirement of an ad – as otherwise, every other discussion in terms of creativity or efficacy is academic. Among the many hundreds of commercial messages we see everyday only a handful are memorable. Here are a few which I liked from the week ending November 15, 2019. John Lewis:...

Tanqueray, WSJ, IKEA and more: top creative ads of the week

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Everyday, we come across hundreds of commercial messages – print ads, TV commercials, radio spots, billboards, web banner ads, social media posts and more. Only a handful are even noticed – with a vast majority not paid attention to at all. Even among the few noticed, only a smaller number are remembered. Here are a few which caught my eye this week: Tanqueray: Unmistakably Tanqueray...

AirPods Pro, Argos and more: 5 top creative ads of the week

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Every week, I attempt to put together a compilation of creative ads which break through the clutter. I have not had rich pickings this week and among the handful of ads I noticed, here are a few: AirPods Pro: outdoor done right Outdoor is a fleeting medium. In the few moments we have to catch a glimpse as we go past a billboard it makes sense to keep the messaging brief and have visual impact...

10 top creative ads of the week: Experian, Samsung ‘technician’, Tourism Australia and more

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I have been blogging for over 10 years now. Some of the posts have been about my views on trends in the the world of advertising & marketing. Over the last few years I have tried to post a compilation of clutter-breaking creative ads every week. Here’s a collection of ads which caught my eye the week ending October 18, 219: Experian: anglers An early lesson in advertising...

Marmite ‘Mind Control’, Smirnoff, BMW and more: 9 creative ads of the week

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Most advertising goes unnoticed. Only a handful manage to break the clutter, get noticed and better still, remembered. Every week, I attempt to share a few compelling ads which caught my eye. This week, the collection of creative ads include TV spots from Marmite, Smirnoff and BMW among others. Marmite: Mind Control There have been several iconic campaigns for Marmite over the years – the...

Of advertising awards and entry submissions

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At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a stage in my career where I have ever been invited by major award shows to be a jury member. Of late, a few award shows have invited to be a part of their online jury where one is asked to rate award submissions on a few parameters. Based on this limited experience and general observations over...

10 top creative ads of the week: @mumbaimirror, #TheBigBillionDays, @sandyhook and more

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I have been blogging for over 10 years now. Some of the posts have been about my views on trends in the the world of advertising & marketing. Over the last few years I have tried to post a compilation of clutter-breaking creative ads every week. Here’s a collection of ads which caught my eye the week ending September 20, 219: Mumbai Mirror: Power of Print Last week, the city newspaper...

About Me

bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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