Referring to the hype and global media attention for the launch of Samsung S4 in New York, Fortune magazine’s Apple 2.0 blog wrote, ‘Samsung’s event marketing makes Apple’s hype look tame’. The general drift is that is captured in: ‘Samsung is going bigger and brasher, hiring the big halls and the dancers and mocking Apple — and itself — in TV ads loaded with attitude’. The aggressive nature of Samsung’s marketing, the breathless anticipation & speculation…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
‘Solve Problems. Don’t build ideas’ is the advice given to startups. Makes eminent sense and that’s where foreign language translation apps came into play. But Waygo Traveler is different. What makes it stand out is the focus and ease with which is solves problems. The focus is on food menus and signage – a common problem when traveling to China and the Far East. Instead of trying to be another translation app or language learning…
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
Pundits, as is their wont, are telling successful companies how to do business. Apple is their favourite, as any comment…
The number of Apps on the iTunes App Store was touted as an advantage over other ‘market places’ like Google Play, Ovi or Windows Market Place. That advantage was bound to disappear over time given the popularity of Android platform and it has. As of Sep’12, the Android store has 650,000 apps compared to 700,000 on the iOS platform. Even in terms of number of downloads both the major stores crossed 25 billion. However, I…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…
It sounds like an innocuous headline: Apple announces changes to increase collaboration across hardware, software & services. But what followed were significant bombshells: 15-year Apple veteran and Vice President of iOS Software Scott Forstall was leaving the company and so was the 9-month retail head, John Browett was on his way out, even before a replacement was found. There were other changes too, most notable being that Johnathan Ive ‘will provide leadership and direction for Human Interface…