Apple made a whole of product announcements and showcased several videos at yesterday’s Keynote. Among the videos (reactions to iPhone 5 launch at the Apple Stores, a new commercial for MacBook Pro Retina Display and others) what stood out for me was the commercial for iPad Mini. Agency: TBWA The music is ‘Heart & Soul’ by Hoagy Carmichael. What I liked about is the simplicity and conveying that it is ‘every inch an iPad’ (the…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were everywhere – at a B-school, around the snazzy offices in Electronic City and even in a not-so-refined restaurant. When it comes to mobile handsets, Samsung seems to be the brand of choice among a wide variety of consumers. Advertising executives whom I have interact with seem to gravitate towards S2 or the new fangled S3…
Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine before any Apple product launch seems to be: rumor, expectations, even more expectations, speculation, hedging of bets [predict that the new launch will be a failure in the hope that it can be turned into an ‘I-told-you-so’ argument later], rants and derision [from Android and Windows fans]. All this is played out in tech blogs,…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature…
Given the focus on smartphones and tablets nowadays, the Mac vs PC debate has probably given way to Mac vs. Android debates nowadays. Given that Windows does not have a significant presence (yet?) it is understandable. While passion for the Apple brand goes back decades, the rapid rise of Android fanboyism (just over the last 3-4 years) is extraordinary. Needless to say, there are many things that have helped Android gain popularity: the fact that its…