At an international conference for packaging earlier this year, KIAN Brand Agency of Moscow undertook an interesting project. The project – a packaging concept for Soy Milk was aimed at informing regular milk consumers that milk obtained from natural plants is as good as cow’s milk. While design elements that resemble a cow would have […]
The brief to students at The University of Central Lancashire, UK: create packaging for one of 5 the items – eggs, a rose, custard powder, spaghetti or marbles. Alex Creamer, one of the students chose spaghetti and created this. Totally unexpected, innit? Via The Dieline.
Ingenious stuff, this. We see two gum ball shaped candies. The creative mind sees a cat. Here’s a cute packaging for a candy – a cellophane sheet transforms them into Maneki Neko – a lucky charm. The facial expression of the cat changes in every pack. Enough to make adults fight for it with kids. […]
For most PC users, this could mean nothing. But I have always been fascinated by the beauty of icons used in Apple. Almost all of them (specially the Apple designed ones have visual story to tell and each time you look at them you are likely to find a new element or nuance. The attention […]
Procter & Gamble coined the phrase ‘First Moment of Truth’ (FMOT) referring to the consumer’s first exposure to the brand – at the shelf in a store. At that split second, the first impressions of the brand are formed. The “first moment of truth,” as P&G calls it, is the three to seven seconds when […]