Bhatnaturally

A collection of ads and views on advertising.

Amul: utterly butterly client

Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign – and its a shining example of client-agency relationship.

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Scam ads: another debate

I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will not be able to capture the power of the argument…

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