On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The show also asked leading industry professionals about the big changes in advertising today as compared to 10 years ago. At the turn of the last decade I was working in neighbouring countries and wasn't witness… Continue reading The decade in advertising: then and now
Few years ago, if you developed a TV commercial for a brand chances are you will mandatorily develop an Outdoor design or print ad. Nowadays, the 'must-do' list after a TVC includes a Facebook Fan Page and a Twitter stream. Which is fine but as many experts have said before an inactive social media page… Continue reading Twitter & Facebook brand pages: joining the checklist
'Oh, he is an advertising'. That's all my dad would say to his friends about my profession. It doesn't have the same 'weight' as saying that someone is a Rocket Scientist at NASA. Advertising as a profession is not held in great esteem by the general public, understandably so. I guess they do not know… Continue reading Being proud of our profession: it starts from within
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns - Pepsi's Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?