The decade in advertising: then and now

On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The show also asked leading industry professionals about the big changes in advertising today as compared to 10 years ago. At the turn of the last decade I was working in neighbouring countries and wasn't witness… Continue reading The decade in advertising: then and now

Twitter & Facebook brand pages: joining the checklist

Few years ago, if you developed a TV commercial for a brand chances are you will mandatorily develop an Outdoor design or print ad. Nowadays, the 'must-do' list after a TVC includes a Facebook Fan Page and a Twitter stream. Which is fine but as many experts have said before an inactive social media page… Continue reading Twitter & Facebook brand pages: joining the checklist

Being proud of our profession: it starts from within

'Oh, he is an advertising'. That's all my dad would say to his friends about my profession. It doesn't have the same 'weight' as saying that someone is a Rocket Scientist at NASA. Advertising as a profession is not held in great esteem by the general public, understandably so. I guess they do not know… Continue reading Being proud of our profession: it starts from within