Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you've been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
One would normally associate jaw-dropping post production work and computer graphics to moving pictures, thanks to a diet of Hollywood films and some ads. Of late such post production work has found its way into static media. Here are some examples: some of the computer work may be subtle and the others more 'in your… Continue reading 23 visually stunning print ads from recent times
There could be 3 broad 'levels' in almost every department in an advertising agency: Directional, Supervisory and Execution. Each of those levels have certain expectations and job profiles (usually unwritten). In reality, the approach to 'levels' and designations is 'as you please', especially in Account Management & Creative. A 'Senior Account Executive' in one agency… Continue reading The fast road to obsolescence
Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive in his social media avatar and the other where an outsourced social media agency used inappropriate language on a brand's Twitter feed. The former was a case of 'in-house' social media presence and the other… Continue reading Who is best placed to handle Social Media for a brand?
Setting up a Facebook fan page or a Twitter feed for a brand is the easy part. Figuring out a strategy and keeping the conversation going is the tough part. Even tougher is dealing with mistakes, even unintended ones. Kenneth Cole, the American clothing designer's attempt at humour misfired. His attempt to link the turmoil… Continue reading In Social Media, there is no ‘delete’ button