The BS around ‘conversations’ and social media

There isn't a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who control the purse strings on marketing spends. Since social media and technology is unfamiliar territory for many, it is natural to look for people who can guide them through it. The byproduct of all this… Continue reading The BS around ‘conversations’ and social media

Festival advertising – lighting up hearts or lightening the wallet?

This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it changes attitude or changes behaviour? The debate is as old as advertising itself. It is believed by many pundits that an ad that leads to a specific call for action and changes behaviour is far… Continue reading Festival advertising – lighting up hearts or lightening the wallet?