The other day I was chatting with a friend of mine who could be labeled as the ideal target audience for an iPhone: gadget savvy, iPod user, upwardly mobile, higher income group. When I asked him if he is going to buy the iPhone, he said a firm ‘no’. Reasons: his Nokia phone has a […]
Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign – and its a shining example of client-agency relationship.
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a business of persuading people to agree with your point of view. Depending on the agency culture, the suits get to make presentations to client either at middle or senior management level. Either way, the presentations […]
The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too have joined the debate and have disowned scam ads and the resultant awards. Client opinion on awards and scams come in different shades. There are those who mistakenly equate any creative award with ineffective advertising. […]
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog. The topic: ‘learning’ and age. (Aside: I thought Bullz-I’s description of its business was interesting – more on that later). Having reached the category of ‘old’ in advertising life, I could relate to the topic […]