There isn't a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who control the purse strings on marketing spends. Since social media and technology is unfamiliar territory for many, it is natural to look for people who can guide them through it. The byproduct of all this… Continue reading The BS around ‘conversations’ and social media
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a campaign consistently and hasn't tinkered with it for nearly 3 years now. Agencies too are known to get bored with a theme and change messages frequently. In that context, kudos to Apple and TBWA\Media Arts… Continue reading Should Apple axe the ‘Get a Mac’ ads?
Like many budding bloggers, I too have read several tips on blogging. Most of the advice rang true for me, especially after a few months of regular blogging. I may not offer anything new, but herewith an unsolicited listing some of the most relevant lessons: 1. Be clear on why you blog: this may seem… Continue reading 6 lessons in personal blogging
Woke up from sleep at around 3am the other day. As if on auto pilot mode, I reached out for the mobile phone, checked time and clicked on the 'new messages' link. And what, pray, were the new messages waiting for me to see? An email from mediabistro, a daily news alert from Reuters, assorted… Continue reading Living 24×7 online and none the richer
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it changes attitude or changes behaviour? The debate is as old as advertising itself. It is believed by many pundits that an ad that leads to a specific call for action and changes behaviour is far… Continue reading Festival advertising – lighting up hearts or lightening the wallet?