Blogging for an audience of one: the pitfalls of personal blogs

'When the thrill of blogging is gone', an article from The New York Times, struck a chord. As someone who got his first blog setup some 7 years ago but managed to maintain it with some semblance of regularity only for the past year or so I could empathize with it fully. The article asks:… Continue reading Blogging for an audience of one: the pitfalls of personal blogs

Click to add title: death by Powerpoint

Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a business of persuading people to agree with your point of view. Depending on the agency culture, the suits get to make presentations to client either at middle or senior management level. Either way, the presentations… Continue reading Click to add title: death by Powerpoint