The death of the AE has been predicted for decades now. There was a time when the Copy & Art guys were assiduously kept away from the client. The media team's interaction with the client was limited. The onus was on the AE (and I use the term to refer to Account Management in general)… Continue reading Account Management ain’t dead
'When the thrill of blogging is gone', an article from The New York Times, struck a chord. As someone who got his first blog setup some 7 years ago but managed to maintain it with some semblance of regularity only for the past year or so I could empathize with it fully. The article asks:… Continue reading Blogging for an audience of one: the pitfalls of personal blogs
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience for an iPhone: gadget savvy, iPod user, upwardly mobile, higher income group. When I asked him if he is going to buy the iPhone, he said a firm 'no'. Reasons: his Nokia phone has a… Continue reading The challenges for iPhone in India: consumer perception
Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign - and its a shining example of client-agency relationship.
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a business of persuading people to agree with your point of view. Depending on the agency culture, the suits get to make presentations to client either at middle or senior management level. Either way, the presentations… Continue reading Click to add title: death by Powerpoint