The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too have joined the debate and have disowned scam ads and the resultant awards. Client opinion on awards and scams come in different shades. There are those who mistakenly equate any creative award with ineffective advertising.… Continue reading Scam ads and the role of clients
Bullz-I, a firm in the 'business of finding and developing business leaders' has posted an interesting article in its blog. The topic: 'learning' and age. (Aside: I thought Bullz-I's description of its business was interesting - more on that later). Having reached the category of 'old' in advertising life, I could relate to the topic… Continue reading Age: handicap or asset in advertising?
I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will not be able to capture the power of the argument fully here, but the gist of Suman's argument is this: we celebrate creativity & skill that are not put to practice in everyday life (e.g.… Continue reading Scam ads: another debate
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While the brief as we know it has been around for decades now, there is rarely an occasion where an agency team feels that the brief process is working. The creative team invariably cribs about the… Continue reading Creative briefs: some thoughts from an Account Executive