9 great ambient adverts from back when they were a thing

Remember 'ambient' advertising? Just over a decade or so ago, it was all the rage. Essentially, it was using non-traditional out-of-home media, in an unexpected manner to deliver a brand message. While traditional billboards and kiosks were also used the creative expression gave it a twist. So we had ice-cream sticks, lamp posts, a seat… Continue reading 9 great ambient adverts from back when they were a thing

‘Apple is doomed’ narrative: another perspective

The launch of a major Apple product - especially the iPhone, brings out a slew of negative articles around the company. The narrative is broadly as under: - Apple has stopped innovating - The magic of Apple has vanished after the demise of Steve Jobs There is a sound economic reason behind this: such articles… Continue reading ‘Apple is doomed’ narrative: another perspective

Content marketing as punching bag: deserved or not?

Nowadays it is common to spot articles bashing 'content marketing' as a discipline. The common grouse with such articles is: - content marketing is just a buzz phrase; it is essentially what was practiced in advertising forever - the practitioners of this discipline are bullshit artists who thrive on throwing jargon - most of what… Continue reading Content marketing as punching bag: deserved or not?

Mocking competition in advertising: when effective?

Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.

Of crowdsourcing creative ideas and Doordarshan logo

Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to appeal to a younger audience. The new design is sought to be crowdsourced from the general public and the winning entry comes to with a cash prize of INR 100,000 (approx $1560). Predictably, there is… Continue reading Of crowdsourcing creative ideas and Doordarshan logo