Google Trends have us a glimpse of popular search terms across the world. Google has now launched Google Insights for Search – which is essentially ‘Google Trends on steroids’, as one analyst put it. I have been toying around with it and for marketers, media planners and online agencies it is like a ringside […]
I stumbled upon a microsite for the recently launched Nokia E71. Given the URL and the use of Dilbert on the landing page, they are attempting to link their campaign proposition of E71 being designed for ‘the way we work’. I navigated through the site – took a quiz on the things I would do […]
Blogs and bloggers are not yet considered influential in affecting brand choice. At least, not in India. All this could change.
If you are a magazine fan, like I am, head over to Flyp. It is nothing like anything you have seen on the web when it comes to magazine ‘reading’. It is a great marriage of clean, static medium-like typography and engaging multi-media.