Products which are used only for specific reasons or occasions, naturally run the risk of low usage. Antiseptic creams, adhesive bandages…even honey, come mind. Think of brands like Burnol, BandAid, Dettol or any brand of honey – a lot of households have them around but such brands come out of the cupboard only on specific occasions: a bruise, illness and so on. In England, Marmite is a brand with occasional usage problem; over 1 in…

The results of the 2014 D&AD Awards are out. Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists to promote excellence in design and advertising. D&AD ‘exists to stimulate, enable and award creative excellence in design and advertising’. It is a highly respected award and recognises great design beyond advertising – some of the categories include Product Design (in 2012, Apple was named best…

We all have such products in our house – those which are used rarely. Usually such products come into use only for a specific occasion (e.g antiseptic creams, adhesive bandages) or are bought but rarely used because of sheer inertia (e.g. honey in most households).  Brands like Burnol, BandAid and Dettol come to mind in reference to the first category. Nestle Milkmaid, Dabur Honey (and other brands in that category) come to mind in the…

The acquired taste of Marmite is reflected in the slogan ‘Love it or hate it’. But its difficult not to love the advertising. Popular TVCs (Kiss, Paddington) and the award winning print campaign for Marmite Squeezy have all carried the ‘Love it, hate it’ theme. DDB London has recently created print ads for Marmite Snacks, expressing the idea visually. Agency: DDB London Executive Creative Director: Jeremy Craigen Head of Art: Grant Parker Copywriter / Art…