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In Advertising

Patrick Stewart for Yorkshire Tea, topical ads on Boris Johnson exit and more: creative ads of the week

9th July 2022 6 Mins Read

Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in by brand teams to produce advertising that breaks the clutter to entertain or engage the audience. In this week’s collection, a hilarious spot featuring Patrick Stewart for Yorkshire…

In Advertising

Bizarrely funny Thai ad for Carsome, Apple’s ‘Saving Simon’ and other creative ads of the week

28th November 2021 4 Mins Read

In the marketing & advertising world, creative work from Thailand is considered to be among the best, both in terms of creative idea and craft. All of them are uniquely Thai and many are bizarrely funny. Production values and execution are also top notch with Christmas-themed ads from Europe. During last week I came across such campaigns, among others, which were clutter-breaking. More such compilations in my archives along with some occasional commentary on the…

In Advertising

CRED ‘Chacha Chaudhary & Suppandi’, Air New Zealand and other creative ads of the week

5th December 2021 6 Mins Read

Every week, I attempt to share a compilation of clutter-breaking creative ads. Occasionally I share views on ad industry matters. This week’s compilation includes new work from CRED, Air New Zealand and more. CRED: Chacha Chaudhary & Suppandi Once you’ve built a reputation or created a monster hit, expectations go up and sequels are compared to the original – be it movie franchises or ads. CRED is perhaps in that spot (no pun intended). While…

In Advertising

Heineken’s #FreshBeginnings, Longchamp Le Pliage and more: top creative ads of the week

11th July 2021 7 Mins Read

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes Heineken’s smart effort to get people vaccinated, a hilarious spot from Thailand and more. GrabPay: Dear Homo sapiens As I have said before, ads from Thailand have a…

In Advertising

Apple’s magic of mini, Pure Blonde lager and more: creative ads of the week

29th November 2020 4 Mins Read

I struggled to put together a list of creative ads which were truly clutter-breaking this past week. It only reiterates how difficult it is to produce ads which are noticed, especially during festive seasons where there is a sea of sameness across categories. Apple: The magic of mini feat. xt The HomePod Mini was launched recently by Apple. As the name suggests its small size is a selling point. But even while the benefit can…

In Advertising

Best creative ads of 2022: Part – 1

26th December 2022 5 Mins Read

It’s that time of the year when ‘best of the year’ lists are published, so here are my picks for ‘Best creative ads of 2022’ – similar to my list of creative picks last year and the one from 2020. Over the last few years, the ad industry has taken pains to convey that their business has changed fundamentally. Agency executives say that the business is about being at the intersection of technology & data,…

In Advertising

Another hilarious metaverse spoof, L’Oreal ‘worth it’ and more: top creative ads

6th February 2022 4 Mins Read

Metaverse is the new punching bag for select brands and cartoonists alike. A new ad for First Bank in Thailand takes a pot shot at both metaverse and the the ad industry itself. Aside from that I also liked the new interpretation of the classic ‘Because you’re worth it’ from L’Oreal in my weekly compilation of creative ads. L’Oreal: Lesson of Worth In 1971, Ilon Specht a junior copywriter at McCann created the famous line…

In Advertising

Fun ad for CRED, brilliant ad from Alzheimer’s Society and more: creative ads of the week

24th March 2024 7 Mins Read

Every week, I attempt to share a compilation of creative ads. The first and most important test for any ad is getting noticed. Everything else – ad being liked or disliked is secondary. Here are a few ads which caught my attention over the last week or so. CRED: Buzzkill Advertising for CRED has created a lot of buzz over the last few years. A few common aspects can be observed in their advertising: the…

In Advertising

Iceland Air, Ford Explorer and other top creative ads of the week

27th March 2023 5 Mins Read

Every week I attempt to share creative ads that manage to break through the clutter and drive home the intended message in an engaging manner. It’s a commendable achievement as a majority of ads simply go unnoticed. Here are my picks from this week: Iceland Air: hard to leave Choosing a travel destination for holidaying is a high-involvement decision. Much research goes into it and the needs & tastes of many have to be taken…

In Advertising

iPad’s Jay Park music video, ‘Behind every BAFTA’ and more: creative ads of the week

21st August 2022 6 Mins Read

A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. Amazing Thailand, HP among others caught my eye this past week or so: iPad: Jay Park music video Since its launch in 2010, the iPad has largely…