Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes funny set of ads for Tata Tea’s Kanan Deva tea aimed at the Kerala market, Prega News’ tear jerker #SheIsCompleteInHerself for Women’s Day, a global ‘Made-in-India’…
Hundreds of commercial messages compete for our attention every day. But very few can be called creative ads – they are usually the ones which get noticed (the first pass of any communication). Here are a few which caught my last week: 1. Stabilo: highlight the remarkable Over the years, the category of highlighters have seen many creative expressions to dramatise the generic benefit of the category. Admittedly there is hardly anything to differentiate between…
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’ selection from those compiled over the first six months of the year. Hope you enjoy them. For more, do check out the archives. 1. IKEA – win at sleeping Here’s a campaign which made me envious of the strategy, creative and the execution. In order to promote ‘nighttime retreats’, this ad takes inspiration from the…
Another week comes to an end with a fresh set of advertising messages aimed at us. We see some of them in print, outdoor, TV or digital media while we come to know of some (especially the global ones) through trade media and blogs. There was #TouchOfCare from Vicks last week and a few others which caught my eye. 1. Samsung: the ostrich Samsung has often created advertising focused on its product features. This has…
Across most advertising categories, the winners in the ‘Outdoor’ or ‘Billboards’ category are not the traditional vinyl posters. What constitutes outdoor has undergone a dramatic change over the years with virtually any out-of-home installation becoming a billboard opportunity. Many of them feature interactive elements in a digital medium or use technology of some sorts. At the recently announced LIA Awards, the much celebrated outdoor campaign for British Airways, “Magic of Flying” won the Grand LIA.…
Visual puns in advertising can be great fun. It could be an image that plays tricks in your mind. Or something that conjures up the right kind of imagery that the brand wants to portray. Herewith a few examples:
In an interesting post titled, ‘The broadcast-ification of social media’, Jake Levine, General Manager of Digg writes that social media platforms are all evolving towards a more traditional broadcast media model. He writes about the relationship between content discovery and the quality of conversation: ‘group conversations get worse as groups grow, and groups grow as group discovery improves’. And such easy-to-discover large groups grow, it becomes less of a conversation and more of broadcast. And such…
The latest British Airways anthem commercial ‘To Fly. To Serve’ got a lot of mentions on ad blogs and was discussed on social media platforms. easyJet, the budget airline from UK served one up on British Airways recently through a print ad. Agency: VCCP The Awards for National Newspaper Advertising (the ANNAs) in the UK nominated this as the ‘Ad of the Month’ for Sep 2011. While nominating this ad, judge John Roscoe, Innovation Marketing Director, Diageo says: If you haven’t…
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is used to promote ‘titles’ like regular FMCG brands. While some go overboard in their promotional efforts, very few ideas stick in your head [as with FMCG brands]. Pundits have said that in today’s world, marketing is all about getting consumers to talk about your brand. And earned media plays a key role in that. When…
Viral videos, billboards made of oranges and TVC-like web banners maybe all the rage now. But the joy of reading a good headline in a print ad or seeing a well-crafted print campaign is special. The Newspaper Marketing Agency, UK launched the ANNAs (Awards for National Newspaper Advertising) in 2004 to shine the spotlight on print ads and showcase newspapers as a medium. Their latest nominations for Jan’11 include a single print ad for ING…
