9 top creative ads of the week: Macy’s, Spotify, M&M’s and more

Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few creative ads which caught my eye, the week ending 1st December, 2017. Macy’s: The Perfect Gift Getting into the consideration set for Christmas shopping is the focus of virtually all retailers and several categories (gadgets, for example)… Continue reading 9 top creative ads of the week: Macy’s, Spotify, M&M’s and more

11 great creative ads of the week: #MozTheMonster, #LoveTheBear, #YouShall and more

Every day we come across hundreds of commercial messages. Only a handfulare memorable. Here are a select few which caught my eye, the week ending 10th November, 2017. 1. John Lewis: Moz the Monster It’s that time of the year when ‘big retail’ – the famous brick & mortar chains of UK, launch their Christmas… Continue reading 11 great creative ads of the week: #MozTheMonster, #LoveTheBear, #YouShall and more

John Lewis #ManOnTheMoon: beyond creative – integration and business orientation

The much anticipated 2015 Christmas advert from John Lewis is out. What makes the campaign so talked about? What can we learn from the various elements? Herewith some unsolicited thoughts: Great story telling: the ad is not just an ad showcasing the brand, but it is great storytelling. The tale of a little girl spotting… Continue reading John Lewis #ManOnTheMoon: beyond creative – integration and business orientation

McDonalds – ‘Somewhere near you’ Christmas ad: great copywriting for TV

Remember the ‘Just passing by‘ TV spot with its montage-style visuals and great copy? There was a similar one during the 2010 World Cup too.  McDonalds UK brings out yet another TV advert where the idea and voice over style have become something of a signature. This time, a rhyming voiceover describes McDonald’s as a… Continue reading McDonalds – ‘Somewhere near you’ Christmas ad: great copywriting for TV

#startalittlegood, @Qantas and more: 6 compelling creative ideas of the week

Every day we see hundreds of commercial messages. But only a handful of them are even noticed. An even smaller number of such ads strike a chord and become memorable. Herewith a few creative ideas which caught my attention over the last week. The Shower: Hindustan Unilever Advertising is meant to fulfil many objectives –… Continue reading #startalittlegood, @Qantas and more: 6 compelling creative ideas of the week