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TV commercials where the product’s attribute or benefit are built into the core of the script are usually stand outs. This one is no different. The TV spot for Auping pillows & duvets dramatizes the benefit of ventilation. And the self deprecating humour, albeit with a Western appeal, works. Agency: Selmore, Amsterdam. The commercial won a Silver at the Epica Awards, 2009.

Earlier this month, the TV ad for Le Monde magazine made the rounds of ad blogs. I thought it got talked about mainly because it mentioned Berlusconi – the idea by itself was not out of the world. Various publications have used the route of ‘celebrities’ world view’  – George Bush being their favourite whipping boy. The print ad for Le Monde won a Silver at the Epica Awards, 2009. Agency: Publicis Conseil, Paris. See…

Parodies are very common in movies: either trashing a particular genre (like in Scary Movie or Airplane!) or paying tribute to something that is timeless – ‘I’ll be back’ dialogue or scenes from The Godfather. In advertising too, parodies are common. Popular iconic brand campaigns – Absolut, MasterCard’s Priceless series, Apple’s Get a Mac and Benetton ads have been spoofed. But most of them have been done by end consumers – fans, detractors, activists and…

It’s already that time of the year – everyone will pull out their lists and countdowns. So why not revisit some of the better work coming out of advertising agencies, in 2009? Let’s start with a quick dekko of the Outdoor work that caught my fancy: 1. Aircel: this wasn’t an outdoor campaign but just a single hoarding created in Mumbai. But the buzz it created was equal to a multimillion dollar campaign. Thanks to…

I actually looked forward to seeing this new work for Absolut, titled ‘Anthem’. Needless to say, the earlier Absolut work is legendary stuff.  They abandoned it for some reason recently and switched over to ‘In an Absolut World’ theme. Frankly, I was getting used to the new theme and some of the stuff that they did with it was interesting. But this new anthem left me baffled. The ‘In an Absolut World’ campaign won an…

It’s been 3 days since the Goafest. If you are looking for a single compilation of the winners and the winning work on the internet, chances are, you will come a cropper. The logical place to look for it would be the official Goafest website – which sadly, still talks of registering for the event. Major international awards, be it Cannes, Clio, Epica or even the Asian advertising festivals use the online medium to share…

When size (or the lack of it) is your virtue – it’s a good thing we are talking cars. Smart has been consistently dramatizing its virtue of size and this particular execution is no different. What I liked was the nice combination of visual and word play. The campaign won a Bronze at the recent Epica Awards . Agency: BBDO Duesseldorf GmbH, Duesseldorf

I laughed out loud when I saw this ad. The creative mind does see what others don’t, eh? Whoever would have thought of seeing the other side of Mount Rushmore? MAD magazine, perhaps. The Epica Awards were announced recently and under the Transport & Tourism category, this poster won a Silver for Queer-Travel.de Agency: Scholz & Friends

One of the popular ads of all time is the John West one, where a John West employee wrestles with a bear to get the ‘freshest’ salmon. They’ve had  sequels too, which weren’t as funny – trouble with all sequels, eh? View them here,  here and here. Their print ad won an Epica in 2005. Sea And they have followed it up with this new print ad. Pelican It is remarkable that they have stayed…