Mention ‘iPhone 4’ now to anyone and chances are the response will be ‘faulty phone’. Apple’s detractors have always perceived the brand to be low on utility/value and high on aesthetics. This whole antenna problem falls right into their waiting hands. Given the propensity of Apple fanboys to come to the defense of Apple every time there is a negative mention in online forums, sing paeans about Apple products and view everything else as infra…
The ultimate celeb endorsement for HD TV http://bit.ly/3Uytkx # 10 ads of 20-seconds or under: short is sweet http://bit.ly/1J0O9p # Airtel’s new TVC promoting Twitter http://bit.ly/vKD7x # On the mail today ‘female spin bowler from TN’ – Thirupura Sundari # When does Jack Bauer do regular stuff like going to the loo, having a meal? In that 4 min break between sections in an episode? # Azmi vs. Raj Thackeray http://bit.ly/2k1G5j India has a conquistador…
AdweekMedia has just launched an online poll called the Best of 2000s, asking for nominations in 33 categories including popular categories like Commercial of the Decade and Print Advertising of the Decade. There is a definite US bias in most categories, understandably so. Some popular entries are missing from the Print Advertising short list – nothing from The Economist work? Among the agencies of the decade, names like Fallon are missing. While you mull over…
Whaaa? Cricket, again? # Interesting article on advertising & teleocm by @kschax http://bit.ly/43QyNn # iPhone or Droid? http://bit.ly/1b3nCD #iPhone # Idea Cellular – 26/11 brand film http://bit.ly/SR3TI # 15 things worth knowing about coffee http://theoatmeal.com/comics/coffee awesome infographic # Wired reviews Art & Copy http://bit.ly/hkjUJ # Uda Walawwe Mahim Bandaralage Chanaka Asanga Welegedara. Which is the middle name? # Despite this http://bit.ly/3cDuG8 companies will continue to insist on PC, running XP and not let you choose…
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews with advertising personalities. When it comes to larger industry issues, it is usually about consumer behaviour future trends, talent issue in the advertising business and so on. But one topic which in my opinion does not get talked about often enough, is the issue of agency compensation. Globally too, that maybe the case. In an…
It’s already that time of the year – everyone will pull out their lists and countdowns. So why not revisit some of the better work coming out of advertising agencies, in 2009? Let’s start with a quick dekko of the Outdoor work that caught my fancy: 1. Aircel: this wasn’t an outdoor campaign but just a single hoarding created in Mumbai. But the buzz it created was equal to a multimillion dollar campaign. Thanks to…
Parodies are very common in movies: either trashing a particular genre (like in Scary Movie or Airplane!) or paying tribute to something that is timeless – ‘I’ll be back’ dialogue or scenes from The Godfather. In advertising too, parodies are common. Popular iconic brand campaigns – Absolut, MasterCard’s Priceless series, Apple’s Get a Mac and Benetton ads have been spoofed. But most of them have been done by end consumers – fans, detractors, activists and…
Over the years, ‘newspapers, periodicals and’ as a category has seen some memorable creative work – Veja (Dead vs Alive), The Economist, SKY television and several others come to mind. Among the common themes covered, ‘transporting you to the place of action’ and ‘presenting an in-depth coverage of world events feature right up there. In this context, came across an interesting execution for Cape Times, South Africa. Agency: Lowe Bull, Cape Town, South Africa. Via: Ads of…
One of the legendary campaigns in the oral confection category is the one for Altoids. It was popular for it tagline: ‘Curiously strong mints’. Created by Leo Burnett, the campaign stood out among the clutter of freshness claims. The masterstroke was to focus on a differentiated product attribute and go to town with it. The execution took the idea miles ahead with a combination of intelligent wit and retro-chic. They have been consistent with the…
Amidst reports of the honeymoon period between Kingfisher and Deccan coming to an end, is the question: can merger of two distinct brands work? The bone of contention seems to be the brand positioning of Deccan and retaining of the brand name. In my view, Deccan had a sharp positioning and a great vision. The ‘common man’s airline’ and the vision of converting the mass of train travelers to air travelers is a promising one.…
