On October 15th bloggers are being encouraged to publish posts that discuss poverty in some way. This is an initiative of Blog Action Day, for the second year running. The objective: by all posting on the same day we aim to change the conversation that day, to raise awareness, start a global discussion and add momentum to an important cause, says the website. It asks bloggers to publish at least one post, video or podcast…
Just when I thought that there are still some places where one is safe from advertising messages, I saw this: InChairTV, a startup in…
Coca-Cola India’s festive season commercial, titled ‘Deep Jalake Dekho’ is out. The rationale behind it is appealing and takes a leadership stance. According to the PR blurb: the creative thought of the new campaign is to capture, how the magical power of Coca-Cola bottle especially during the festive season brings family, friends and even strangers together to celebrate happy moments. The first 20-odd seconds of the ad kept me riveted. There was a sense of…