Mostly the good bits on advertising & branding.
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a business of persuading people to agree with your point of view. Depending on the agency culture, the suits get to make … [Continue reading]
Advertising was once described as ‘salesmanship in print’. Given the explosion in media choices, we may have to revise it to ‘salesmanship in print, TV, online, retail, viral, ambient, search engine marketing, mobile, SMS, outdoor, radio and … [Continue reading]
One of the legendary campaigns in the oral confection category is the one for Altoids. It was popular for it tagline: 'Curiously strong mints'. Created by Leo Burnett, the campaign stood out among the clutter of freshness claims. The masterstroke was … [Continue reading]
Came across this great post titled, 'An agency driven by fear is a nightmare'. Every word of it rang true for me in the context of a typical client-agency relationship, here in India. In the above article, the author says: By definition the … [Continue reading]
The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too have joined the debate and have disowned scam ads and the resultant awards. Client opinion on awards and scams come … [Continue reading]
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