In my opinion, the recent TV commercial from Pepsi does not connect with the youth. Youngistan may be a clever pun but I feel its trying too hard to be clever and the effort shows. As a blogger put it, it is more like Dumbistan. Is it a function … [Continue reading]
Another summer, another cola ad
I find the cola ads for this season tiresome already. And its not even peak of summer yet.Coca-Cola: a clever baseline and a catchy jingle does not an ad, make. Or does it? Coca-Cola is the magic passport to 'good times with friends & food' is … [Continue reading]
India job portals: kaam ki baat
With the boom in the Indian economy job portals have taken centre stage lately. Global giants like monster.com, careerbuilder.com and home grown ones like naukri.com have been in the public eye. This category is one where the possibility of making … [Continue reading]
Kurkure: chala Bingo ka chakkar?
Frito Lay has upped its ante in the Rs.1800-crore branded snacks market. Kurkure has always been a visible brand in India and they have increased the noise levels with their 'Chala change ka chakkar' consumer promotion. In this promotion, an … [Continue reading]
Royal Enfield: what are you tripping on?
For bikers, Royal Enfield is a brand that is likely to set their pulses racing. Not exactly on the same league as Harley Davidson, I would imagine but pretty much a cult brand. With its rich history and Owners Clubs its got some mystique about it … [Continue reading]
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