I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will not be able to capture the power of the argument fully here, but the gist of Suman's argument is this: we celebrate … [Continue reading]
Creative briefs: some thoughts
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While the brief as we know it has been around for decades now, there is rarely an occasion where an agency team feels that the … [Continue reading]
Why don’t more agencies blog?
This is not restricted to India, but globally too, there are only a handful of agency blogs. One would imagine that this being a great tool for agencies to showcase its thinkers and creative stars, there would be more.Many of the agency bigwigs and … [Continue reading]
Hrithik Roshan for Cinthol
Godrej has signed up Hrithik Roshan for Cinthol. This is a brand that attempts to convey confidence as a brand promise. The latest ad featuring Hrithik's torsos and biceps is out.The ad urges you to run for life, climb, glide, breathe and jump. I am … [Continue reading]
Of increments and evaluations
Adliterate had posted this picture of a note his father was carrying for the past 30 years. Seems like a pretty simple, yet evocative way of laying down expectations of an employer-employee relationship. Which is a timely reminder during 'that time … [Continue reading]