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Ungal choice: media wars in Chennai


Media and blog circles are abuzz with the launch of Times of India’s Chennai edition. The Hindu now has serious competition. While Deccan Chronicle and the New Indian Express do have Chennai editions, I don’t think they are as formidable as TOI when it comes to a fight. Deccan Chronicle played the price game and claims No.2 position and the Indian Express was light years behind in...

Creative ‘gulf’


There was a time when the work out of the Gulf countries used to be scoffed at. But of late, I am steadily witnessing ads from there, which not only look good but right up there in terms of ideas. Advertising Agency: Team Y&R, Dubai, UAECreative Directors: Shahir Ahmed, Guilherme RangelCopywriter: Keshav NaiduArt Director / Illustrator / Typographer: Dinesh Tharippa Advertising Agency: Team...

Creativity aaye Cycle se


The brilliant ideas for Cycle Agarbattis which won some metals at the Goafest. For a minute let us not worry about when this ran, how long, to address what client problem etc. Sometimes you just need to applaud simple yet breakthrough idea – an idea which was so obvious but no one else saw. Advertising Agency: Mudra, Mumbai, IndiaCreative Directors: Bobby Pawar, Rajesh Sonawane, Mahendra...

The sequel to Got Milk?: White Gold


When it comes to browsing Annual Awards books, I used to be as prolific as the creative guys. One Show and D&AD Annual were the books I used to browse through regularly when growing up in Advertising. I used to be fascinated by the work done by Fallon McElligot (now simply Fallon) and Goodby Silverstein & Partners. These two agencies used to have the maximum number of entries in the index...

BMW: glow in the dark ad


Came across this interesting piece of media innovation for BMW Canada. Vice Magazine ran an ad for BMW 1 Series—visible only in the dark— on the cover of its March issue. According to MediainCanada magazine: At first glance, it looks like any other cover. But when the lights go out, a glow-in-the-dark ad for the BMW 1 Series appears, with the 1 appearing where the “i” in Vice usually...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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