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Advertising Agencies and fear of clients

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Came across this great post titled, ‘An agency driven by fear is a nightmare’. Every word of it rang true for me in the context of a typical client-agency relationship, here in India. In the above article, the author says: By definition the creative process is fearless. Scared people don’t make anything well except walls and weapons The Man of Fear often has a big title. He wears it...

Scam ads and the role of clients

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The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too have joined the debate and have disowned scam ads and the resultant awards. Client opinion on awards and scams come in different shades. There are those who mistakenly equate any creative award with ineffective advertising. For them, safe advertising is the best...

IPL advertising: the highs & lows

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Every once in a while, the ad industry gets a fillip in terms spends with new or emerging categories. It was telecom a few years, then insurance and so on. The IPL advertising is not really a category in itself but its got huge visibility thanks to the brand and team advertising. Now the channels have joined the fray. Check out this hilarious ad from SET MAX.   And then there is this bummer...

Indian Premier League: hitting the right ‘note$’

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Much has been written about the business aspect of Indian Premier League – the enormous bidding amounts, the franchisees etc. From a marketing communications point of view, I think IPL (the official website is pretty sad, though) and its agency have begun to hit the right notes. In my view, the challenges ahead of IPL were these: Create a brand idea: while the Twenty20 format received...

Luxor and the Goafest hooha

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When its advertising awards, can controversy be far behind? In typical Times Group style, the furore over the Luxor ads hit the front pages. The ad which won a Grand Prix for Leo Burnett is actually a client of Lowe. The ad was released through an approval process from the Luxor marketing head who is no longer with the company. The report actually clarifies that the entry was legit, but ends with...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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