Of late, webmail brands in India have been slugging it out on TV in India. Money is being pumped into driving saliency and hopefully, traffic to these brands. Indiatimes mail, AOL mail and Rediffmail have all beefed up their TV activity. Frankly, … [Continue reading]
Carlton Draught and ‘big’ beer ads
If you'v been anywhere near a computer last year you would have seen the Carlton 'It's a big ad' TVC. it's one of those ads which never fail to evoke a jaw dropping 'Wow, what an ad' and brings a smile to your face. Apart from the spectacular … [Continue reading]
Of job portals and advertising
ContentSutra reports of a new job portal in India called Shine, from HT Media. The site is still in beta stage. Given that they are a late entrant they are offering a carrot to attract job seekers. The prize: a daily prize of a months salary, and a … [Continue reading]
Merging of copy and art
Two new examples of how the lines between copy and art are merging. Gone are the days when the copywriter would think of a headline and the Art guy would find a suitable visual. The first one is for Listerine, from Australia. Brands that offer a … [Continue reading]
Stereotypes in advertising
There is a minor debate going on in the Blogosphere about a recent set of ads from Salesgenie.com, which appeared during the Super Bowl. In one of the ads, the 'Boss' threatens to fire a salesman named Ramesh Chakrapani, who he claims is the worst … [Continue reading]