Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
The Cannes Lions seasons is upon us and there are blogs posts, tweets and Facebook updates galore on winning work, agency predictions and so on. I am not a keen follower of the various ‘categories’ and which work is shortlisted where. But herewith some interesting work likely to win – these have been compiled from various sources including Leo Burnett, Adweek and others.
In the case of Maggi, the agency’s job was to best convey the brand proposition – ‘health bhi, taste bhi’ or whatever is the communication objective. The use of brand ambassador was just a part of the strategy to meet the objective. It is unlikely that the agency or the brand ambassador would have been aware of the ingredients and their permissible levels. As rightly pointed out here, the brand ambassadors should be left alone.
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to say, Adblockers are popular: 300m people in the world have downloaded an ad blocking extension and about half have actually installed it. The crux of the argument against their use is that Adblockers deprive the […]
We often see ads were the role of the product is minimal. The trouble with this approach is that memorability and effectiveness depends a lot on execution and media spends. I love product-centric ads and among such, creative product demonstrations are a favourite. Herewith a few classic product demos over the years.