TagAdvertising

Scam ads and awards: an addiction with no fix

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In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up again. It is no secret that many agencies (barring a handful) actively seek to create work meant for awards. Such work has the following common characteristics: a likely social good cause, a relatively unknown association or group as ‘client’, a theme which will appeal to a jury made up mostly of...

8 print ads of note from the Cannes Lions 2016

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I have a soft corner for good old print advertising, perhaps because my growing-up years in advertising were spent in an era when print ruled the roost. So, despite the industry’s penchant for using the latest technology and new-age platforms I always look out for print work in ad festivals. Herewith a few which caught my eye in the 2016 Cannes Lions festival (all images via Ads of the...

Samsung ‘Chant’, Tesco mobile and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 24th June, 2016: Samsung Gear, Tesco mobile and more. Samsung: The Chant Sports-based themes lend themselves well to high-energy, goose-flesh inducing ads. A new ad from...

Ethnic and regional advertising: the digital opportunity

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If you worked in an ad agency in the early 90s, like I did, you are sure to have come across the pigeon holes allotted to language translators. The way it worked was the text of a print ad, radio or TV script will be first conceived by an English copywriter. Based on the media plan, the print out of the text will then be placed in each pigeon hole allotted to various languages: Hindi, Tamil...

Dunkin’ Donuts, NASA and Google India: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 17th June, 2016: Dunkin’ Donuts, Cisco, and more. Dunkin’ Donuts: The World’s Fastest Dunkin’ Run The communication objective was to announce the launch of a...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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