Loved this new set of ads for Copic Markers highlighting their ‘Thick+Fine’ variant. Simple, focused idea rooted in the product and an execution which brings a smile. Agency: FCB Will we ever see good print ads in Indian mainstream advertising again? Sigh.
It was declared ‘Word of the Year’ in 2013. In an era where things trends in hours and change is constant, we see marketers and digital agencies acting as if they discovered the phenomenon of selfies just yesterday. It is almost 2015 and there are so many ad campaigns featuring the ‘selfe’ as the central […]
There’s been considerable discussion around native advertising (good reads here and here) of late. For the uninitiated, Wikipedia defines native advertising thus: it is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and function […]
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.
Advertising can not just change perceptions but can change behaviour too. One of the best examples I can think of is the effort behind preventing road accidents in Melbourne, Australia for TAC by Grey Worldwide. The TAC’s campaign is reported to have contributed to saving over 10,000 lives and 100,000 serious injuries; the financial savings […]