Here is a collection of random print ads that rely less on the copy but more on the visuals to tell a story. Most of them force the reader to think about what is said for a split second. And then the penny drops. 1. Al-Ain Desert Wildlife Park If the animals are awake till […]
The great IPL sellout
Imagine Richie Benaud as one of the commentators on the cricket telecast of IPL 2009. And imagine him going, ‘that’s a DLF Maximum!’ every time the batsman hits a six or saying ‘that’s a Citi moment of success’. Cringe. Groan. I think he would give up his profession rather than be subjected to such torture. […]
Gatorade & Tiger concentrate on being great
Quite liked this new commercial for Gatorade Tiger Focus, which is part of a new ‘Woods of Wisdom’ campaign, created by TBWA/Chiat Day. Since the formulation contains theanine (which aids in concentration), the drink is pitched as one that helps focus. I recall working on this category briefly ages ago and the category codes were […]
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