Have you seen this film for Carre-de-Chocolat from Japan? It’s a riveting piece of creative and a good example of exaggerating a claim and great story telling. This won a bronze at the Cannes Lions festival in 2008. Agency: Dentsu What makes the ad enjoyable and have repeat value are the little touches: the deceased gentleman […]
Surprise: good briefs lead to great work
A document that’s done the rounds of ad agencies is the one about the brief Michelangelo received (download the presentation here) for the Sistine Chapel. It outlines what could have happened if he had received mediocre briefs that are so common in advertising. It ends with the actual brief that lead to the great work: […]
30 great print ads that tell a visual story – Part 1
Here is a collection of random print ads that rely less on the copy but more on the visuals to tell a story. Most of them force the reader to think about what is said for a split second. And then the penny drops. 1. Al-Ain Desert Wildlife Park If the animals are awake till […]
The great IPL sellout
Imagine Richie Benaud as one of the commentators on the cricket telecast of IPL 2009. And imagine him going, ‘that’s a DLF Maximum!’ every time the batsman hits a six or saying ‘that’s a Citi moment of success’. Cringe. Groan. I think he would give up his profession rather than be subjected to such torture. […]
Gatorade & Tiger concentrate on being great
Quite liked this new commercial for Gatorade Tiger Focus, which is part of a new ‘Woods of Wisdom’ campaign, created by TBWA/Chiat Day. Since the formulation contains theanine (which aids in concentration), the drink is pitched as one that helps focus. I recall working on this category briefly ages ago and the category codes were […]
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