There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.
Advertising can not just change perceptions but can change behaviour too. One of the best examples I can think of is the effort behind preventing road accidents in Melbourne, Australia for TAC by Grey Worldwide. The TAC's campaign is reported to have contributed to saving over 10,000 lives and 100,000 serious injuries; the financial savings… Continue reading PETA: changing behaviour through shock value
At one level, advertising is creativity with commerce. The creative ideas developed by ad agencies help businesses drive awareness, sales and build brands. We are all familiar with ads peddling toothpaste, soaps and mundane everyday things. In doing so, advertising comes under the microscope for having to promote controversial categories like fairness creams. Advertising also… Continue reading ‘Sweetie’ for Terre des Hommes: advertising as a force of good
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists to promote excellence in design and advertising. D&AD ‘exists to stimulate, enable and award creative excellence in design and advertising’. It is a highly respected award and recognises great design beyond advertising – some of… Continue reading Salute to craftsmanship in advertising: @dandad 2014
Bill Clinton is known to have described the spots for DirectTV as the “most hilarious ads” he’d ever seen. The ads have been popular on the web and have won many awards including the Cannes Lions. I have been a big fan of the 'side effects of owning cable' campaign - everything about it was just… Continue reading Grey NY hits bulls eye again with DirectTV spots