Grey NY hits bulls eye again with DirectTV spots

Bill Clinton is known to have described the spots for DirectTV as the “most hilarious ads” he’d ever seen. The ads have been popular on the web and have won many awards including the Cannes Lions. I have been a big fan of the 'side effects of owning cable' campaign - everything about it was just… Continue reading Grey NY hits bulls eye again with DirectTV spots

Of working late in advertising

The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly died due to a lethal combination of overwork (30 hours on the trot) and excessive consumption of energy drinks, which ironically she must have consumed to 'keep her going'. Earlier this year, 24 year-old Ogilvy… Continue reading Of working late in advertising

Anti-smoking ads: time to change the pitch?

Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit - it causes cancer, heart attack and damages your lungs -some great campaigns have been done for the cause . There have been other 'pitches' urging smokers to give up the habit: your body is your… Continue reading Anti-smoking ads: time to change the pitch?

The non-blinking woman, Carre-de-Chocolat and branding

Have you seen this film for Carre-de-Chocolat from Japan? It's a riveting piece of creative and a good example of exaggerating a claim and great story telling. This won a bronze at the Cannes Lions festival in 2008. Agency: Dentsu What makes the ad enjoyable and have repeat value are the little touches: the deceased gentleman… Continue reading The non-blinking woman, Carre-de-Chocolat and branding

Surprise: good briefs lead to great work

A document that's done the rounds of ad agencies is the one about the brief Michelangelo received (download the presentation here) for the Sistine Chapel. It outlines what could have happened if he had received mediocre briefs that are so common in advertising. It ends with the actual brief that lead to the great work:… Continue reading Surprise: good briefs lead to great work