Among the many ads we see every day, only a few are noticed and remembered. Here are my picks of creative ads from last week: a clever print ad for L.L.Bean, a sculpture made of keys for IKEA...and more.
1. Amtrak: Break the Travel Quo One of my earliest lessons in advertising strategy was about correctly defining one's competition: an amusement park's competition isn't necessarily another amusement park but other avenues of 'fun'. Amtrak's new campaign in the US promises a better way to travel as compared to air or road. The promise of… Continue reading Stranger Things, McDonald’s and more: 11 top creative ads of the week
Subaru Crosstrek: welcome to the pack I am not an automobile fan myself (though I keenly follow the category advertising, especially in print) so I didn’t know that Subaru has a reputation for evoking loyalty in the US. It is said that casting dogs and babies in an ad is guaranteed to generate involvement in… Continue reading Subaru Crosstrek, Philips Hue and more: top 7 creative ads of the week
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A. Times created a furore recently. Some called it a shame on LA Times for selling it's masthead. Reports said that the top editorial staff were initially against such a move but gave in to commercial… Continue reading Creative use of space in print advertising