Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, here are a few creative ads from Suhana Masals, IKEA Norway, Sleepwell and more. Suhana Masala: the smell test Product parity and low or no real differentiation is a reality. In India, it … Continue reading Suhana Masala, Sleepwell, Marmite and more: creative ads of the week