A collection of ads and views on advertising.
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that means) don’t have a solid grounding in marketing and advertising….
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of craft in the business, driven largely by the advent of…
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the best practices of CMOs of yesteryears. While some of them…