I am a Marketing Communications professional with vast experience in advertising agencies in South Asia. I am also a failed entrepreneur with some learning to show for it.
Grounded in traditional advertising, its role in brand building and with a good understanding of tech, digital and new media – best of both worlds. Crafted mobile app strategies and led pitches for app development as an entrepreneur. Creative catalyst with a flair for creative concepts; ability to motivate creative teams based on sound strategy for business problems.
Worked with demanding FMCG and service brands and led agency profit centres with a successful track record in business growth in Mumbai, Bangladesh, Sri Lanka and Bangalore. I have worked with P&G, BAT, GSK, Sara Lee, Wipro Consumer Care & Lighting and ITC Foods to name a few.
Regular contributor as columnist and guest blogger at leading trade & business publications like Economic Times, afaqs, Financial Express and more. Was visiting faculty at IIFM Business School, Bangalore teaching Digital Marketing as an elective.