Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production…
Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a handful are noticed, remembered and appreciated. When the count of such ads is really low by the weekend I diligently look for interesting new work. This was one such week where one had to search for good work to share. Here are a few of my picks: 1.Hennessy X.O: The Seven Worlds Super premium and…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
Cleartrip has been my go-to option for travel bookings – be it airline, train or hotels. I quite like the experience across platforms – be it on the web or mobile devices. In my view, its design (and in a Steve Jobs-esque way not referring to just its looks) is the primary differentiator as there are tonnes of options in this genre. Despite several temptations from other brands – be it via ads, offers etc.,…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders. Herewith some unsolicited thoughts on the subject: Good design is the best, often only, competitive edge The days of genuine, tangible product-driven USP are long over. Parity is the norm across brands in most categories. Price can be competitive edge in the short term but can be imitated and hardly sustainable in the long run.…