Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production…
Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to appeal to a younger audience. The new design is sought to be crowdsourced from the general public and the winning entry comes to with a cash prize of INR 100,000 (approx $1560). Predictably, there is outrage among a certain section on the logo change. The argument is that the logo is iconic, part of our…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
Cleartrip has been my go-to option for travel bookings – be it airline, train or hotels. I quite like the…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely to be Indian Airlines. Consumers experienced better customer service, punctuality and more after the entry of private airlines, forcing Indian Airlines to improve its customer experience. A big manifestation of this change would be about better in-flight service and punctuality which would then have to be conveyed through advertising. That was a couple of decades…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.