Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
In real life, if you met someone who chose to give unsolicited comments on everything that’s going on in the…
I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of…
Business Insider’s CEO Henry Blodget delivered the ‘Future of Digital: 2013’ presentation recently. The presentation covered a lot of topics…
The LA Times writes of a new affliction: Appiphilia. Its the obsessive use of the iTunes App Store – both the free and paid Apps. Check out the comments on the above article to figure out how this view resonates among so many of the iPhone users. The App Store has been dubbed the Biggest Invention of Apple for 2008. Not all of the Apps are life-changing, but the sheer ease of use and the…
Last month, viewers in UK were shown teaser messages of people promising that they will be watching their own heart…
Every week, I attempt to put together a compilation of creative ads which break through the clutter. I have not…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed…
It is said that the beauty of TV commercials lies in the fact that they tell a story in just…
I laughed out loud when I saw this ad. The creative mind does see what others don’t, eh? Whoever would…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is a challenging…
Most ads are simply ignored. That’s a fate worse than being noticed but disliked or being indifferent about it. My…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
The latest spot from Apple, titled ‘Misunderstood’, tells a story of a teenaged boy who surprises his family with a…
Macworld Expo 2008 is scheduled to kick off on Jan 15, at 9am Pacific Time in San Fransisco. That’s about…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
Apple posted its Q2 earnings yesterday with revenues at $8.16 billion, and profit of $1.21 billion. That’s a 15% jump…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched,…
One of the lessons early on in my career was about the role of advertising and distribution. We learnt that…
Much has already been written about the Ford-JWT India scam ads episode. Heads have rolled, tongues have wagged and a…
A man who worked at an iPhone plant in China committed suicide last week. According to various media reports, the…
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a…
News is rolling in that Microsoft plans to drop Seinfeld from their advertising- after a long run of er…two weeks.…