Commercial messages are all around us - on television, newspapers, billboards, apps and on the web. However, a majority of them go unnoticed. Only a handful are noticed and an even smaller number remembered. Here are a few creative ads which caught my during the past week. Sentosa: Make Time For … [Continue reading]
Emirates NBD, SAP and more: 10 top creative ads of the week
Almost 90% of ads are ignored. That's a fate worse than ads being disliked - in which case, at least they were noticed. Mediocre, run-of-the-mill ads are the 'normal' in advertising, resulting in a colossal waste of effort and money. Among the … [Continue reading]
8 top creative ads of the week: McDonald’s, Coca Cola and more
I attempt to compile a list of compelling creative ads, which usually are just a handful among the hundreds of ads we see everyday. Last week, I took a break and shared some notes from a marketing & advertising conference. This week's compilation … [Continue reading]
Brand purpose, copywriting, Kumbh Mela and more: notes and observations from #ZeeMelt: Part 2
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post earlier this week, covering presentations from Mr. R S Sodhi of Amul and Dave Trott. In this post, I share my notes … [Continue reading]
Notes and observations from #ZeeMelt: Part 1
I am in a dilemma sometimes about where to post by blogs - on this platform (where the reach is limited) or on LinkedIn where the reach is potentially larger. I shared this article earlier this week on LinkedIn. Zee Melt - a two-day … [Continue reading]
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