Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad agency teams everywhere who manage to get their ads noticed and talked about. This week: outdoor ads from Disney+ ‘Hu Dis’ in Canada, a TVC for Oura Ring and more. Disney+ Canada: Hu Dis ‘New phone, who dis?’ was meme material a few years ago – slang for meaning “who is this?” used in the…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
There is a lot of talk recently about the need to drop the word ‘digital’ in marketing & advertising. The…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which…
A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and…
Life was simple just a few years ago for the average ad guy. One had to create a print ad (adapt into a billboard design), produce a TV commercial and maybe a radio spot (if the TVspot has a jingle, even the radio spot is taken care of) and you were done – all 360 degrees of it. Now the creators of advertising have to worry about a new medium a day. The latest ‘new’…
First rule of advertising? Noticeability. If your ad isn’t clutter breaking, making people to sit up and take notice, it…
It is that time of the year: of seasons greetings, celebrations and Top 10 lists. For some reason, we all…
Guinness is running a new campaign, ‘Made of More’, which celebrates an ‘attitude’ – of getting more out of life.…
I like old-fashioned print advertising. Lines may be blurring between PR, outdoor, events and promotions nowadays, but good old print…
Though I am not a huge fan of athletics, the news of Abhinav Bindra’s victory at Beijing was truly elating. Not surprisingly, websites and channels are tripping over each other on the story.
There is a new ad for Levis Signature featuring Deepika Padukone. The last one was simply a pretty lass cavorting…
Every week, I attempt to share a compilation of creative ads, including a two-part series on ‘best ads of 2023’.…
I recently saw some print ads for Monster, which were a departure from the ‘Caught in the wrong job?’ idea. I wonder why they gave it up.
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
The next version of the iPhone operating system is going to be previewed tomorrow and the rumours (as usual) are…
The latest spot from Apple, titled ‘Misunderstood’, tells a story of a teenaged boy who surprises his family with a…
In the late 1980s, political scientist Joseph Nye Jr. coined the term soft power. He defined it as it as…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
The LA Times writes of a new affliction: Appiphilia. Its the obsessive use of the iTunes App Store – both…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
In a case of great follow-up journalism, The Industry Standard went back to seven of the harshest critics of the iPhone when it was launched.
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
Many luxury brands – be it in jewellery or fashion & fashion accessories segments follow a template in static advertising…