Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
It is fairly well known that marketers and agencies consider hashtag trending (preferably No.1 in a geography) as a key…
A recent IAA event in Chennai debated and declared that ‘there will be no consumer connect, unless advertising is created…
As consumers, are we rational or emotional? Many marketers believe that appealing to the rational mind is the best bet…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
‘Thodi si pet pooja’ is what I remember of Perk. A lilting jingle, a classic line – it was one of the first to be positioned as an ‘in between meals’ snack. Interestingly the ads featured several models who went on to feature films: Raageshwari, Preity Zinta, Gayatri Joshi, Amrita Rao…the ads for the South featured Trisha too. Over the years, it has become an ‘anytime, anywhere’ snack and introduced the line ‘Baki sab bhulade’…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
When it comes to print advertising, I am a sucker for the old-style: riveting headline that usually brings a smile…
Here is Comedy Central’s take on why the iPhone is evil. This is not really iPhone hate but toungue-in-cheek acknowledgement…
I find tourism campaigns fascinating. The basic principles of marketing communication (or any communication for that matter) are the same…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos…
It is a bit hard on TBWA. Imagine a series of emails, which you once thought were confidential, are out…
According to a New York Times article, Quebec is one of the developed world’s few markets where the positions of…
There is a minor debate going on in the Blogosphere about a recent set of ads from Salesgenie.com, which appeared…
While most ads highlighting the GPS functions of a car, focus on the benefit of not being lost or highlight…
My first experience of Apple was through the Mac OS 9. Compared to whatever Windows version we were using then (’98,…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
Happened to stumble upon this outrageously cheesy ad for a new product from Microsoft: Songsmith – an application that helps…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance…
It’s official. Apple has sent out an invite to the Press on Jan 18th, via email. The invite, with a…
Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of ‘a lot can…
Apple product launches have come to have a predictable nature. First the rumours, then the product leaks, pre-launch hype, launch…
The Reliance Group promoted iStore is running a promotion called Mac to College, in Bangalore. The promo entitles students for a 12% discount on Macbook or Macbook Pro. According to the iStore spokesperson,’many students’ are walking in. And they are not buying it because they can run Windows in it. They are buying it, ‘because its Apple’! Is the Apple halo finally dawning in India?
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…
I was in two minds about visiting the Airtel store in Bangalore last night to check out the response to…
Recently I came across a post on LinkedIn which listed key ‘differences’ between branding and marketing. The post got a…