A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past week or so: HSBC:…
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining about the agency’s ‘toxic’…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past week or so: Prostate…
Over the last few days, couple of ads from a deodorant brand Layer’r Shot caused widespread outrage (and rightly so) in India. Both the…
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In that context, what has…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general…
The most important measure for any ad is not how well it was liked – it is noticeability. When an ad goes unnoticed it is a colossal waste of time, money and effort. Unfortunately, a majority of the ads out there suffer this fate. In that context, ads which are noticed, liked and recalled deserve credit. My weekly collection of clutter-breaking creative ads are a tribute to such collective efforts of brand teams everywhere. This…