Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
I have been out of ad agency life for over 10 years now. As a consumer and as a mere…
There could be 3 broad ‘levels’ in almost every department in an advertising agency: Directional, Supervisory and Execution. Each of…
In the early 1990s, the agency I was working for had a big name bank as a client. The agency’s…
‘Oh, brilliant advertising, how I miss you so’ is an inspirational series of posts on LinkedIn, curated by Gregg Benedikt,…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
Every week, I attempt to compile a list of clutter-breaking creative ads with some commentary of my own. You can look at some of the older posts here. This week’s compilation includes an offbeat Christmas film, an inspiring campaign for a service brand from Ireland, among others. Ruavieja: Escape Maybe it was my ad agency background, but I could guess the metaphor when the protagonist discovers the slip from under his prison door. Spanish liqueur…
Came across this ad for Timberland in the e-edition of Metro, UK. While cause-related brands are having a field day,…
It’s that time of the year when ‘big retail’ in UK unleash their Christmas campaigns. Over the last few years…
Remember the Aspirina, CafiAspirina campaign which won big in 2010 and again in 2013? A new campaign for the same…
Blendtec, Withing videos which go viral help create awareness about relatively unknown brands and represent the best of new media marketing.
The blogosphere is abuzz again with the impending launch of an ‘improved, 3G version’ of the iPhone. The extent to…
Am not too sure if a ‘second hand book sale’ was rebranded as ‘Hardly Used Books’ to accommodate this creative…
In a development reminiscent of Minority Report, we may soon see technology that small cameras to be embedded on TV…
This has nothing to do with advertising or business but I am compelled to write about it. There have been…
The holiday season sees the launch of marketing campaigns from a wide variety of brands. Most just go through the…
Microsoft has released a fresh salvo against Macs. This time around they have taken banners on The New York Times…
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience…
Here is Comedy Central’s take on why the iPhone is evil. This is not really iPhone hate but toungue-in-cheek acknowledgement…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…
The App Store on iPhone and iPod Touch is simply addictive. I have enjoyed getting cool apps (mostly the free ones!) and transferring them to my iPod Touch. The entire process is simple and glitch free.
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…