I follow a handful of advertising portals which showcase new work. While most of those are run of the mill, some are memorable. A few of them are promoted heavily by a PR machinery too so that they bubble up across various news portals too. I also scour for interesting ads at the end of the week. … [Continue reading]
Honda Civic, One Show and more: 6 fun creative ads of the week
Every day we come across hundreds of commercial messages. But only a handful are noticed and recalled. Here are a few memorable creative ads from last week. 1. Great Western Railway: adventure continues Last year, GWR launched a campaign which was … [Continue reading]
iPhone XS ‘Growth Spurt’, Burger King’s AI-created ads and more: top creative ads of the week
Every day we come across hundreds of commercial messages. But we notice only a handful and remember an even smaller number. Here are a few creative ads I noticed and loved from last week. 1. iPhone XS: Growth Spurt I have written several blog … [Continue reading]
Apple Watch, ‘world’s smallest press kit’ and more: 11 fantastic creative ads of the week
Every day we come across hundreds of commercial messages. Most of them go unnoticed. Ad industry portals too share truck loads of ads every day. Here are a handful which stood out for me over the last few days: Apple Watch TV spot, world's smallest … [Continue reading]
Of brand love, brand affinity and brand preference
Is there such a thing as brand love? Some marketers and industry observers seem to think so while others dismiss it as bunkum. Herewith some unsolicited views on the subject: Be noticed The first test of any brand and its communication is that it … [Continue reading]
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