Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion Days, hilarious ad from Thailand and more. Flipkart: are you really Gen Z? Brands are obsessed with appealing to Gen Z typically aged between 14 & 28 years in 2026. This cohort is considered to be digital natives with estimates ranging from 377 million to 407 million individuals. Reports indicate that this group has a…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
A couple of new ads are out from Flipkart. To me, they reinforce the ease of use (a continuation of…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
The Facebook Brand Page has become de rigueur for virtually all brands today. Every brand seems to have one, irrespective…
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
Competitive ads can be fun. Usually, the leading brand in a category (at least the perceived leader) becomes the target from a smaller competing brand. The creative execution can take many forms: sometimes the leading brand or the target brand is compared on features. Many years ago, Trikaya Grey created an ad for HCL Photocopiers which directly named Modi Xerox in their ads. The comparison was feature-to-feature and specifically mentioned why HCL was better. Recently,…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
As I have said many times here, I love print ads. One of the first categories I checked out at…
We come across hundred of commercial messages in a day and only a handful are noticed. A visual delight for…
I am not a regular conference goer, but have visited a few tech and advertising industry related conferences. I have also participated in a few as a speaker or panelist. Both as a visitor and as presenter I have left most conferences wishing they were executed better.
Feel lousy about not being able to blog regularly. I have been traveling on some personal work to places which…
Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in…
Adliterate had posted this picture of a note his father was carrying for the past 30 years. Seems like a…
If ‘Where the bloody hell are you?’ was chalk, this is cheese. Tourism Australia has commissioned Baz Luhrmann to create…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a select few which…
Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic…
Came across this ad from O2, the UK telecom player for the iPhone. No, not an ad selling the iPhone…
Advertising is meant to effect a change – either in behaviour or attitude. In my book, the most effective advertising…
@GrimmFaced sent me this link on Twitter, with a request to RT. The work? An eco-friendly shopping bag for Lee.…
RIP Steve Jobs. You lived a life worth living. Your words, thoughts, actions and beliefs created an impact far beyond…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
Aside from the big product announcements, Apple unveiled a new advertising theme yesterday at the WWDC: Designed by Apple in…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
‘Is comparative advertising dead?’ asked an article recently. The thrust of the argument was that: – product differentiation is dead…