Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
‘The new Creative Person is T-shaped’ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This’ and ex-agency Creative) in an…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
Pundits, as is their wont, are telling successful companies how to do business. Apple is their favourite, as any comment…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
A couple of recent TVC’s that I came across made me think about insights and execution. One is for MAX New York Life Insurance and the other for Maggi Cuppa Mania. The Max NY Life is about this guy plunging into a lake for a swim. NOT a favourite of mine but I thought there was a great insight in there. A lot of us do curb our instincts when we have other responsibilities to…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Every week, I attempt to share a compilation of clutter-breaking creative ads. I also occasionally share my views on industry…
When robust brainstorming happens among teams, very often a stray comment or a phrase uttered, sparks an idea in someone…
Among the winning entries from Cannes, there’s one campaign which is a complete stand out for me. The beauty of…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
I remember seeing these ads (perhaps just a couple of times), in the late ’90s and yet are vivid in…
Came across this ad for Timberland in the e-edition of Metro, UK. While cause-related brands are having a field day,…
Imagine selling a TV script for a pension brand like this: ‘it is a montage of visuals where people from…
‘We bring good things to life’ was the advertising slogan of GE for over 2 decades, up until early 200os.…
The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright,…
A friend of mine, Siddartha Banerjee has created his 2nd iPhone app (MeterDown being the first), called the Sari App.…
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it…
Google’s purchase of Motorola Mobility has been hailed as an excellent strategic move. Pundit’s have praised Google for outwitting Apple…
RIP Steve Jobs. You lived a life worth living. Your words, thoughts, actions and beliefs created an impact far beyond…
A recent survey conducted among 3000-odd US consumers by ChangeWave shows that among respondents who bought an Apple Mac over…
Got myself a Blackberry recently, triggered by two reasons: the seemingly endless wait for the iPhone 3GS India launch and…
Over the last few days, many enterprises and brands have put out branded communication in support of what has come…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
A retail analysis firm recently published a report after studying 160+ US retail chains. In terms of sales per square…
Aside from the big product announcements, Apple unveiled a new advertising theme yesterday at the WWDC: Designed by Apple in…