This week, there were several attention-grabbing campaigns including the much-debated 'mouldy Whopper' ad from Burger King. However, the percentage of ads which get noticed and recalled is still minuscule compared to the vast amount of commercial messages which go unnoticed every day. Here are a few … [Continue reading]
Citroën, Harley Davidson and more: top creative ads of the week
Advertising industry portals announce and review new campaigns almost on a daily basis. Across hundreds of ads written about in a week, only a handful get attention and traction - pretty much like real life. Here are a few campaigns which caught my … [Continue reading]
Adobe, iPhone 11, McDonald’s and more: creative ads of the week
In my last week's compilation, I missed out on a couple of charming Super Bowl spots, notably from Jeep and Google. Aside from them, here are a few creative ads which caught my eye this week. McDonald's: late night Visual puns using elements … [Continue reading]
6 top creative ads of the week: Alexa, #GoodAtLife, @MumbaiPolice and more
Every week I attempt to share clutter breaking creative ads. As many pundits have pointed out, the real test of an ad is its noticeability. If it is not noticed, everything else - the strategy & creative process and media investments are just of … [Continue reading]
Heineken, KitKat, Swiggy and more: creative ads of the week
Every week, I attempt to share a few clutter breaking creative ads which caught my attention. Over the last ten years, I have shared views on topics pertaining to advertising too. Here's my collection for the week ending January 17, … [Continue reading]
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