Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex, CEAT and more. Kotex: own your flow In India, advertising for sanitary pads has come a long way. A couple of decades ago, periods were not even referred by name – it was just ‘for those days of the month’. Later we had product demo ads which depicted product features with the use of a…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
I shared an image of the Average Selling price of major smartphone brands (as reported in a Mashable article) on…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the…
Here is an election campaign with a difference. It’s election time in New Zealand and it’s Green Party is running an outdoor campaign focusing on what it stands for: the environment. Via Campaign Brief New Zealand A far cry from the theme of political advertising in India. Wonder when we will reach such evolved levels of sophistication and simplicity of message?
Remember the case of XUV-500 the Mahindra SUV which was sold out even before the first ad broke? The advertising…
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
Weiden & Kennedy have developed this TVC for Procter & Gamble’s Old Spice Hair & Body Wash. It’s premise is…
The second phase of the Microsoft Windows campaign is out. This one is taking Apple head on. Almost like, ‘You…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Since the revelation of the new logo, Ceat has been telling us all about change. The creative idea is unwittingly…
Apple product launches have come to have a predictable nature. First the rumours, then the product leaks, pre-launch hype, launch…
I attempt to share a curated list new creative ads almost every week. But I wasn’t much enthused about any…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
No, don’t get me wrong. We didn’t join the business because agencies serve pizzas on working weekends. It’s because its…
Interesting post from Tom Fishburne on the ‘tension of glocalization’ – the eternal tug of war between ‘global consistency and…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
Pundits, as is their wont, are telling successful companies how to do business. Apple is their favourite, as any comment…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
Early on in my career I heard that advertising greats like Chris D’Rosario and Alok Nanda would make it a…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media.…
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.