A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
In my advertising career, I have not launched or grown an ad agency brand from scratch. So I am no…
The CEO of Bombay Shaving Company got a lot of flak for his recent LinkedIn post where he advised youngsters…
The debate around work-life balance is not new. Essentially the emphasis is about not allowing one’s work priorities negatively impact…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…
Sometimes I wish Twitter had patented hashtags and charged brands for using them. Hashtags are everywhere – in Breaking News…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
The ad for Vodafone Blue seems to be creating a buzz with most praising its production values. No doubt, it’s a slick, well-executed film but I couldn’t help thinking if there’s a huge disconnect between what the advertising projects and what the product actually is. Priced at Rs.5000 (approx) it is positioned as the phone for Facebook lovers. At that kind of pricing its likely to attract entry level phone seekers. However, since it is Facebook-centred…
The print work from DDB South Africa for Energizer which won the Grand Prix in the Press category is simply brilliant. It provides a new twist to the ‘long lasting batteries’ promise of Energizer.
I remember Dove from the time I read Ogilvy on Advertising – it’s one-fourth cleansing cream proposition was a classic.…
I guess you must’ve seen the latest ‘Think Hatke’ ad from Virgin Mobile for their SMS product. This one is…
This week’s top picks include Out of Office replies (yes, you read that right) for Aviation Gin and other creative…
Pitching is part of agency business. And all agencies are fully aware of the pitfalls and speculative nature of a…
An ad for Visa – shot over 12 days in Morocco, Johannesburg, Cape Town and Port Elizabeth. Saatchi & Saatchi conceived the idea of a ‘couch potato’ football fan, getting up off his couch and running across continents.
When robust brainstorming happens among teams, very often a stray comment or a phrase uttered, sparks an idea in someone…
Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that…
Much has been written about how the iPad is likely to revolutionize the publishing industry. I have tried out the…
Couple of ads for Windows suite of services on the PC, Internet & Mobile (Vista, Windows Live SkyDrive and Windows…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
Years ago, when I was working on a MNC account, the MD of the Indian operations (a Canadian) asked why…
India has never been an important market for Apple. During the early ’90s when I was fresh in the advertising…
The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of…