Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too…
The comments section of news articles and blogs have been around for a while now. The intention behind providing an…
‘When the thrill of blogging is gone’, an article from The New York Times, struck a chord. As someone who…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
1. Nike: The Roger Effect Roger Federer’s consistency in winning is only ‘one side of the story’ says this riveting ad from Nike. The fact that sports stars go on to inspire many to take up a sport is not really a path-breaking new discovery, but an emotional truth. This spot brings alive the idea by presenting a literal interpretation, in a tongue in cheek manner. The grand production values add to the magic. Great…
In a development reminiscent of Minority Report, we may soon see technology that small cameras to be embedded on TV…
The surging inflation and high cost of living are issues grabbing the headlines. It is surely affecting the common man. How can brands respond?
Imagine this: JetBlue, the US-based airline wants to convey the message that airline rules and practices suck. And that the…
I quite liked this ad for its execution. Be it politics or sports, America gets extremely polarized reactions – Democrats…
A majority of ads are simply ignored. That’s a fate worse than being disliked. In the case of the latter,…
Close on the heels of the ad introducing Google Chrome in the UK (created by BBH-Labs and Glue London) comes…
Imagine the plight of the Account Manager who goes to brief the creative team about a new print campaign and…
Loved this campaign for The Goodlife Recipe, a pet food company, for it’s insight, the creative idea and the execution.…
In advertising & marketing circles, there is unlikely to be an universally agreed definition of ‘insight’. Yet, it is common…
I recently booked a flat in Bangalore, thanks to a scheme that called for a low down payment. EMIs were to kick in from nest year – from the time of possession. I got a rude shock when I received an SMS from ICICI Housing Finance (who financed this scheme) asking me to ensure that sufficient funds are in place for the EMIs.
Changing with the times is not just normal, it is essential – ‘change is the only constant’ and all that.…
For the uninitiated, one of the things Steve Jobs is known for is his ability to make awesome presentations. His…
Macworld Expo 2008 is scheduled to kick off on Jan 15, at 9am Pacific Time in San Fransisco. That’s about…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
I tried installing Office 2013 on a Dell PC running Windows 8. The installation was not smooth, an an error…
Ad industry veterans said recently in an interview that brands should ‘think apps and not ads’. I respect the two…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
Switch on FM radio in any Indian city (any city for that matter) and you are likely to be bombarded…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It…
Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. Most…