Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of…
Micromax has clearly embarked on an image makeover. It is attempting to shed the image of a ‘cheap, Chinese knock-off’…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a brilliantly crafted ad for the Impossible Burger from Burger King, a fun ad for CRED and more. Burger King: confusing times Sometimes you find an ad riveting, engaging…
Not a single official word from Apple on the ‘Apple Tablet’, but speculations are rife. They span the entire spectrum…
Everyone I have checked with seems to like the new ad for Airtel Digital TV. The jingle, in particular seems…
Every week, I attempt to curate a list of best ads from around the world. In the recent past, ads…
When a brand changes its baseline, it doesn’t usually create a flutter. Pepsi can go from ‘Dil Maange More’ to…
Set a video alarm and other cool things to with YouTube Videos http://tr.im/t5HI # How Can Advertisers Get Through to…
Yesterday’s Sunday supplement of the Times of India carried a men’s fashion brand ad in every page. In all of…
This week, I came across two glorious spots from Nike – one welcoming Serena Williams to the US Open and…
A common theme across corporate brand advertising, especially from companies whose products have a ‘behind the scenes’ quality about them…
In 1989, British Airways released a campaign considered to be a classic in advertising. Back when special effects were not…
BMW is the Official Vehicle of England Rugby. A new ad, Road to Twickenham (the ‘Home of England Rugby’) showcases a drive from a driver’s point of view. Aside from the mesmerising visuals, you cannot but appreciate the awesome sound design. What seems like the sounds made by a vehicle neatly merge into the song Swing Low, Sweet Chariot – England rugby team’s anthem – and then gives way to the crowd roaring we often hear in a stadium in England.
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
The top 10 paid iPhone applications at the iTunes India store (at the time of writing) include action games, radio…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
SpaceNK is a chain of outlets whose avowed philosophy is: to source and offer a carefully edited selection of high…
Apple revealed a new page, ‘Shot on iPhone 6’, dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) – all of which are meant to evoke a ‘wow!’ reaction. I don’t know if the campaign was timed to launch alongside the Samsung S6 launch but it appears to be so. At the Samsung S6 launch event the brand took pains to compare pictures taken on that device along with those from an iPhone 6, obviously showing the latter as worse off.
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
Not a single official word from Apple on the ‘Apple Tablet’, but speculations are rife. They span the entire spectrum…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
In 1899, the U.S. Patent Office commissioner stated that everything that can be invented has been invented. Thomas Edison, who…