Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of…
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
I have been blogging for over 10 years now. Some of the posts have been about my views on trends…
A LinkedIn alert about a contact becoming ‘National Head – Account Planning, Digital’ got me thinking and I asked this…
Seen the new Gap logo? Like it? Neither do I. Image Source: Brand New Gap has always been associated with that boxed logo, that elegant typeface – it was classy, iconic in a way. Yes, there will be people who hate the old logo too. As with most ‘heritage’ brands, change is always met with resistance. But the new logo has been disliked mostly and the negative buzz is simply overwhelming on the internet. I…
Every week I attempt to share a compilation of clutter-breaking creative ads. It is a small gesture to show my…
Mobile Number Portability presents a unique challenge to mobile service operators in India. It presents an opportunity for consumers to…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of…
‘If you have nothing to say, sing it’ said the legendary David Ogilvy. As with many of his ‘commandments’ there…
I remember seeing something similar quite some time back. It must have made such a deep impression on my mind…
I had started the ‘Meet the creative gurus’ series a while ago (see here, here and here) but haven’t been…
A new campaign for Temptations, a brand of cat food from Mars Inc., is doing the round of ad blogs and social networks. The product is the hero in this campaign which is well suited for the ‘cat video sharing’ digital platforms.
While chatting with a senior advertising professional (the erudite kind, who commands a lot of respect and whom I look…
At an international conference for packaging earlier this year, KIAN Brand Agency of Moscow undertook an interesting project. The project…
Much has already been written about the Ford-JWT India scam ads episode. Heads have rolled, tongues have wagged and a…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
Dumb Ways to Die – a new integrated campaign for Metro trains, Melbourne reiterates what Social Media gurus have said…
So you are a premium brand with a hallowed past. You have great equity among a certain kind of audience.…
India has got its iTunes store. As of now only the App Store contents are available at the store. Can’t wait to try out the new apps. Can the iPhone be far behind?
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…
In 1962, ad legend Bill Bernbach of DDB requested something extraordinary from his client, Avis. He wished they would run…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…