The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic…
Changing with the times is not just normal, it is essential – ‘change is the only constant’ and all that.…
Dumb Ways to Die – a new integrated campaign for Metro trains, Melbourne reiterates what Social Media gurus have said…
Reports suggest that Air India is planning to change its mascot “to tweak his image to make it more in tune with the changed times”. I thought the new representation (if true) was atrocious. It is inelegant and a neither-here-nor-there mishmash of the old concept and a possible new one. A logo is meant to convey a visual idea in an instant and make the brand inviting…likeable. I am not sure if the new representation does that.
Recently I came across a post on LinkedIn which listed key ‘differences’ between branding and marketing. The post got a…
Every week I attempt to share curated list of clutter-breaking creative ads, including the occasional design & packaging work. This week’s compilation included new work for Lufthansa, Burger King and more. Lufthansa: a new travel experience I had taken potshots at Lufthansa’s ‘Yes’ campaign idea on LinkedIn a few months ago. Devoid of any context, just a ‘yes’ and the logo seemed puzzling. The ‘Yes’ platform has been given a context in a new ad…
Apple’s retail strategy (outside India) is generally deemed a huge success. According to a 2007 report, Apple’s US stores generated…
Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
Do people hate ads? While that seems to be the general perception, it can be argued that people only dislike…
The breed that parties often is a special one. They are nocturnal animals, loving late nights, party & pub hopping,…
Every week, I attempt to share clutter-breaking creative ads. Most ads are simply ignored – a fate worse than being…
A vertical ad network is an aggregate of websites around a niche audience, served up to advertisers as one single interface. And as web habits evolve, even within a category audience will dig deeper and wider. In the days to come, such vertical ad networks will be a crucial part of online strategy for both advertisers and publishers.
PC users have over time become familiar with some of the Mac Apps like QuickTime, iTunes. While those are both…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
Came across this cool new app for iPad – currently released only for the Australian market: Twelevision. What is it? Twelevision is a Twitter Client specifically written to help you tweet about television shows and follow conversions about shows people are watching. Essentially it collects all Twitter conversation about Australian television shows and aggregates them on one place.
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
The Apple event on October 22 showcased a lot of new products and videos to go with them. Before Tim…
The rise of digital marketing has seen some marketers hail every shiny new toy as the next big thing -…
Came across this ad from O2, the UK telecom player for the iPhone. No, not an ad selling the iPhone…
Over the last few days, couple of ads from a deodorant brand Layer’r Shot caused widespread outrage (and rightly so)…