Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you’ve been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
‘Is comparative advertising dead?’ asked an article recently. The thrust of the argument was that: – product differentiation is dead…
Cashing in on a trend is nothing new to advertising agencies. Several notable (and not-so-notable) campaigns have used current events or fads to be noticed. Amul has been running topical hoardings for years now. Recently, brands like Bajaj Allianz and Kingston have attempted to create buzz by associating with Ghajini, the movie. In the US, several brands appear to be riding piggy back on Obama’s popularity, the media attention, his theme for ‘change’ and his…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
The ad & marketing industry portals were busy compiling the ‘best of 2020’ lists over the past weeks. I too…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
“Ninety percent of everything is crap” goes the adage known as Sturgeon’s Law. Same is true for advertising too. Breaking…
One-off ads – those linked to a particular occasion or event, usually present a creative opportunity. Typical examples would be…
There is a new video doing the viral rounds about the ‘process’ of a client brief, the design presentations and…
I happened to see an article in ET about the iPhone launch in India. It promoted a toll-free Airtel number…
Every week, I attempt to share a compilation of creative ads. The first and most important test for any ad…
Most ads go unnoticed. In a 2017 article, Dave Trott said ‘In the UK £20.3 billion is spent each year on all…
There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are…
The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
‘Oh, brilliant advertising, how I miss you so’ is an inspirational series of posts on LinkedIn, curated by Gregg Benedikt,…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic…
The comments section of news articles and blogs have been around for a while now. The intention behind providing an…
Today, is the big day for Apple fans – His Stevenness is supposed to make announcements about new iPods (and…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…