Every day we come across hundreds of commercial messages. Most of them go unnoticed. Ad industry portals too share truck loads of ads every day. Here are a handful which stood out for me over the last few days: Apple Watch TV spot, world's smallest press kit and a few print ads from The John Lewis … [Continue reading]
Of brand love, brand affinity and brand preference
Is there such a thing as brand love? Some marketers and industry observers seem to think so while others dismiss it as bunkum. Herewith some unsolicited views on the subject: Be noticed The first test of any brand and its communication is that it … [Continue reading]
Of Nike, higher order benefit and brand purpose
I didn't know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond cricket. I saw the print version on social media with the line 'Believe in something even if it means sacrificing everything’. I did not immediately … [Continue reading]
When brands seek mileage from topical events and public ‘issues’
Recently, the Supreme Court of India passed a judgement decriminalizing sexual relations between consenting homosexual adults. The judgement garnered a lot of visibility in the media. Sure enough, several brands saw this as an opportunity to either … [Continue reading]
Snickers, Nike and more: 5 top creative ads of the week
Every day we come across hundreds of commercial messages. Most of them aren't even noticed. Here are a few creative ads which stood out from the clutter for me the last week: a continuing campaign for Snickers, Nike's reaction on social media … [Continue reading]
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