Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion Days, hilarious ad from Thailand and more. Flipkart: are you really Gen Z? Brands are obsessed with appealing to Gen Z typically aged between 14 & 28 years in 2026. This cohort is considered to be digital natives with estimates ranging from 377 million to 407 million individuals. Reports indicate that this group has a…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
In India, when we say ‘activation’ what comes to mind is a brand-related activity in a shopping mall. Nothing wrong…
Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign – and its a shining example of client-agency relationship.
Every week I attempt to share a compilation of clutter-breaking ads. It’s that time of the year when lists are…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
This reminded me of the scores of ads from the early ’90s in India when print was still king. The kind of ads made famous by the likes of Trikaya, Enterprise and Ambience. Agency: Neiman Group, Philadelphia, PA, USA. Via: Ads of the World. Rest of the ads are here. An upmarket resort, upscale target audience, quaint little product features, droll humor – just the kind of stuff that made print advertising what it was…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
The next killer app for the iPhone could very well come from Bangalore, according to this report. iFlirt, is an…
There are several subscription based websites that showcase the best of global print, TV and Outdoor ads. Best Ads on…
Same topic, different approach. Came across this interesting campaign called Plane Stupid, which attempts to bring the aviation industry back…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples…
‘We help well known brands do what they do best’ is a common theme when it comes to corporate advertising.…
Every day we come across hundreds of commercial messages. But only a handful are noticed and recalled. Here are a…
The ad for Vodafone Blue seems to be creating a buzz with most praising its production values. No doubt, it’s…
An insight is a penetrating observation about consumer behavior that can be applied to unlock growth. That was a wonderful,…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
Microsoft announced details of improvements in Windows Explorer in their upcoming Windows 8 release. Tech blogs have called it plain…
An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as…
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
I was in two minds about visiting the Airtel store in Bangalore last night to check out the response to…
Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. Most…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new…
At the Annual Shareholders Meeting this week, Apple gave an indication of their focus on new markets. They plan to…
At an international conference for packaging earlier this year, KIAN Brand Agency of Moscow undertook an interesting project. The project…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…