Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’…
There is a lot of talk recently about the need to drop the word ‘digital’ in marketing & advertising. The…
‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
What a difference a week makes. With the introduction of a new product which got largely positive reviews, a Super Bowl commercial and this new global ad, the cool quotient seems to be returning to Blackberry. I liked the ad it seamlessly showcases the Z10’s features and its got a unique ‘ownable’ look to it. Loved the track too. Stephen Fry raved about the Blackberry Z10 too, in a recent article saying: I think the…
Clients have often asked ‘why is this creative idea true of only my brand and not my competitors?’ The attempt was to overcome mis-attribution and help the viewer believe that the messaging can only be true for the brand. The problem is that the product is usually never imbued with any significant differentiation (think of any consumer goods product) but the advertising is usually expected to do that job. The onus then is squarely on the strength of the creative idea.
Guinness has dropped the classic, ‘good things come to those who wait’ tagline, after using it for 10 years. A…
The print Grand Prix at the recent Dubai Lynx awards went to this campaign for Heinz Ketchup, created by Leo…
Most people who choose to join advertising and more importantly, stay on (!) do so for a reason: passion for…
Advertising industry portals announce and review new campaigns almost on a daily basis. Across hundreds of ads written about in…
No, not an ad meant to go viral. No serenading unicorns. No animal-kissing starlets. Just good old print advertising. Just…
Mozilla’s Firefox was perhaps the first browser that gave the ubiquitous Internet Explorer serious competition. As of April 2008, it…
Across most advertising categories, the winners in the ‘Outdoor’ or ‘Billboards’ category are not the traditional vinyl posters. What constitutes…
Is it a case of yet another international brand talking to Indians and saying, ‘hey, we understand you’? The new…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in…
Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the…
Apple has posted it’s Q4 results for Fiscal 2008 and has beaten the Street. Not just that, it has achieved…
The next killer app for the iPhone could very well come from Bangalore, according to this report. iFlirt, is an…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
I was following the live blogs from the WWDC yesterday – it started at 10.30pm (India time) and went on…
A recent speech by the Indian ad legend, Mohammed Khan caught the fancy of many ad folks, going by the…
I had made a short list of iOS-exclusive apps (14, updated to 17) which, on hindsight required a lot more additions. So…
The debate around work-life balance is not new. Essentially the emphasis is about not allowing one’s work priorities negatively impact…
So Apple finally sent out an official response to the location-tracking controversy this week. For almost 10 days prior to…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for…
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the…
Apple revealed a new page, ‘Shot on iPhone 6’, dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) – all of which are meant to evoke a ‘wow!’ reaction. I don’t know if the campaign was timed to launch alongside the Samsung S6 launch but it appears to be so. At the Samsung S6 launch event the brand took pains to compare pictures taken on that device along with those from an iPhone 6, obviously showing the latter as worse off.