Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned into…
For many in today’s marketing world, it is fashionable to believe that advertising is anything-but-advertising. Some of the recurring points…
Blackberry 10 takes a contra approach to showcasing a mobile phone’s features by not showcasing them. Mobile phone advertising was…
Brands have used Twitter to promote news (media brands fit in well here), handle complaints & service issues, sell products…
I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will…
When a brand changes its baseline, it doesn’t usually create a flutter. Pepsi can go from ‘Dil Maange More’ to ‘Youngistaan ka Wow’ with ease. A Vodafone can move to ‘Make the most of now’ from er…whatever it was earlier (see what I mean?) without people even noticing it. But logos, especially of established brands – that’s a different matter. We all know what happened to Gap with their attempt to change the logo. In…
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
So India gets its first Portfolio Night on the 20th, in Mumbai. For the uninitiated, created by ihaveanidea, it is a forum for young creatives and advertising students to have their work judged by some of the biggest names in the advertising industry.
I don’t know enough about the financial aspects or the technical ‘reasons-why’ behind the crisis facing the likes of Citibank…
Here’s a promo ad done differently. 7UP ropes in Bappi da as the apt ambassador for a ‘gold lemon’ promo.…
Just back from a short break. Lolling in the pool with my daughter for an hour was great! #positweets #…
Another week comes to an end with a fresh set of advertising messages aimed at us. We see some of…
While chatting with a senior advertising professional (the erudite kind, who commands a lot of respect and whom I look…
It’s been over a month since I updated this blog. Since 2009, my attempt was to publish at least 2…
Leo Burnett has an annual tradition of picking their Cannes Lions favourites. And they usually have a screening of their…
Halloween usually brings out tactical ads for US brands. This year too its no different. But there’s one brand killing…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
One would normally associate jaw-dropping post production work and computer graphics to moving pictures, thanks to a diet of Hollywood…
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog.…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
The Indian mobile handset brand Micromax took everyone by surprise by signing up Hollywood star Hugh Jackman as its brand…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
The Facebook Brand Page has become de rigueur for virtually all brands today. Every brand seems to have one, irrespective…
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…