Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to create ads that are noticed (the primary task for any ad) and recalled. This week: few tactical ads related to FIFA World Cup and more. Rustomjee: breaking category codes Think of a real estate brand ad and you cannot escape the imager of a tall building and claims on technical specifications of the project. One…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade…
The logo of the newly formed JioHotstar was revealed recently. As with most things creative – advertising, cinema or a…
This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything…
Agency: BBH This is brilliant stuff again from The Guardian and BBH. If last year’s ‘Open Journalism’ dramatised how new media impacts journalism, this one is a pure plug for Guardian’s weekend supplement. The tongue-in-cheek approach, Hugh Grant as spokesperson and the deliberately over-the-top Hollywood style promo make for a riveting package. As the PR blurb says: The weekend wouldn’t be the weekend without the Saturday Guardian and the Observer. Our papers give you so…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally…
Is it a mobile campaign? Or a traditional billboard? Well, it took the best of both worlds and ended up…
If you have heard the term viral marketing, you must have seen the Cadbury’s Gorilla advert. The sequel to this…
There is a new video doing the viral rounds about the ‘process’ of a client brief, the design presentations and…
Surf Excel’s ‘Dirt is good’ was a refreshing new perspective in a category replete with hackneyed ideas. While the ad…
Remember the ‘Just passing by’ TV spot with its montage-style visuals and great copy? There was a similar one during…
Heineken had one of the all-time great ad slogans: Heineken refreshes the parts other beers cannot reach. Quirky, memorable and…
News is rolling in that Microsoft plans to drop Seinfeld from their advertising- after a long run of er…two weeks.…
In the advertising agency landscape today there are 4 broad kinds of offerings: 1. large global behemoths who belong to…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the…
The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too…
Now that my 6-year old daughter has begun to recognize 3-letter words and is curious to know the spelling of…
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it…
So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature…
By now, you must have read about the ad featuring Kendall Jenner created for Pepsi by their in-house agency, Creators…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
Came across this ‘content’ on Flipboard – the news aggregation service, dubbed as a social magazine. The content, is actually…