Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’.…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of…
When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
This is classic P&G marketing. As part of the 2010 Winter Olympics campaign, Procter & Gamble did not simply stop at sponsoring the US Olympic team. It has launched a Thank You, Mom programme, based on the insight that ‘celebrates that special person in the lives of Team USA athletes who supports their child selflessly to help them succeed’. Brilliant. It includes a TV commercial which sums up the ideas as ‘to their moms they…
Amidst the sea of ads, TV spots, hoardings and ambient ideas doing the rounds of ad blogs every day, some…
There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are…
Clients have often asked ‘why is this creative idea true of only my brand and not my competitors?’ The attempt was to overcome mis-attribution and help the viewer believe that the messaging can only be true for the brand. The problem is that the product is usually never imbued with any significant differentiation (think of any consumer goods product) but the advertising is usually expected to do that job. The onus then is squarely on the strength of the creative idea.
Agency: Wieden + Kennedy, Portland, USA “Count on the sun to shine. Count on the rain to fall. Count on…
Saw a set of teaser hoardings in Bangalore. They ask: ‘Why follow the herd?’, ‘Why live in the past?” and…
Here’s a creative idea rooted in actual consumer behaviour. And interestingly enough also triggering an action to reinforce the point…
Yesterday’s Sunday supplement of the Times of India carried a men’s fashion brand ad in every page. In all of…
What does one call this? Activation? Event? Flash mob? Whatever it is, this too exemplifies the new advertising [like this…
Much excited about the launch of Snow Leopard on Aug 28th, I attempted a pre-order from Amazon, only to be…
Every week, I attempt to share a short compilation of creative ads which caught my eye recently. The attempt is…
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
Interesting post from Tom Fishburne on the ‘tension of glocalization’ – the eternal tug of war between ‘global consistency and…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
A couple of new ads are out from Flipkart. To me, they reinforce the ease of use (a continuation of…
A recent speech by the Indian ad legend, Mohammed Khan caught the fancy of many ad folks, going by the…
Seen the new Gap logo? Like it? Neither do I. Image Source: Brand New Gap has always been associated with…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.
Apple’s retail strategy (outside India) is generally deemed a huge success. According to a 2007 report, Apple’s US stores generated…