Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
Aside from the big product announcements, Apple unveiled a new advertising theme yesterday at the WWDC: Designed by Apple in…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
I remember seeing these ads (perhaps just a couple of times), in the late ’90s and yet are vivid in my memory. These ads ran during the 1998 season of MLB for the New York Yankees and sponsored by Adidas. Agency: Leagas Delaney. There are 3 spots in the playlist, with ‘ANSKY’ being the funniest. There was a fourth one too, where ‘S’ has to be replaced at the stadium. Aside from the humour, I think it…
Just back from a short break. Lolling in the pool with my daughter for an hour was great! #positweets #…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
It’s raining Android tablets in India. Samsung entered the market at a 30K price point. Within months, we’ve seen announcements…
Aside from the big product announcements, Apple unveiled a new advertising theme yesterday at the WWDC: Designed by Apple in…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related…
Every week I publish a compilation of creative ads of the week. It’s just a small tribute to brand teams…
It was declared ‘Word of the Year’ in 2013. In an era where things trends in hours and change is…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
It’s around 9pm here in Bangalore. In about an hour’s time from now, Steve Jobs will address the 2008 Worldwide…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
One of the measures of brand popularity is the extent to which it gets mentioned in social media. Virtue has…
In India, when we say ‘activation’ what comes to mind is a brand-related activity in a shopping mall. Nothing wrong…
A friend of mine, Siddartha Banerjee has created his 2nd iPhone app (MeterDown being the first), called the Sari App.…
In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog.…
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh,…