I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in advertising. Many airline brands have done some great work to solve a real problem: both frequent and occasional flyers tend…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
The description over at YouTube says: Tata Sky+ HD’s latest TVC is the longest TV commercial (with a run time…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…
Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade…
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
Among the print entries for Cannes Lions this year from India, this campaign was a stand out for me. Agency: Cheil [Click on the images for a hi-res version] I guess it works because of the minimal approach and the double-take that a reader is likely to experience after noticing the same event across different places and time zones. Clever way to dramatise the 3G/4G +WiFi feature of the camera.
One of the comments regarding the new ads for KBC is that while the earlier ad themes of the show…
Christmas ads have become an integral part of the annual advertising calendar. The ones from Erste Group and John Lewis…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
I have not been able to update my blog over the past few weeks. I aim to post a compilation…
Saw this ad for Max New York Life Insurance at home amidst the cacophony of a typical living room: kid…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is.…
By now you must have seen the familiar red & white hoardings of The Economist in India. It’s tagline ‘Interpret…
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’…
Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and…
I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will…
For the uninitiated, one of the things Steve Jobs is known for is his ability to make awesome presentations. His…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For…
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but…
Few years ago, if you developed a TV commercial for a brand chances are you will mandatorily develop an Outdoor…
It’s around 9pm here in Bangalore. In about an hour’s time from now, Steve Jobs will address the 2008 Worldwide…
Much has already been written about the Ford-JWT India scam ads episode. Heads have rolled, tongues have wagged and a…
The role of an account executive has been a butt of jokes for decades. At best, it is seen as…