Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion Days, hilarious ad from Thailand and more. Flipkart: are you really Gen Z? Brands are obsessed with appealing to Gen Z typically aged between 14 & 28 years in 2026. This cohort is considered to be digital natives with estimates ranging from 377 million to 407 million individuals. Reports indicate that this group has a…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
Going by the rapid increase in Facebook fan pages from brands, you’d think that ‘I want a Facebook page’ is…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. It was an unusually slow week and I struggled to compile the list. Here are my picks for the week ending 18th March, 2016: Flipkart, IPL, Vodafone and more. IPL: Fun. Fans. Fantastic The IPL carnival is upon us and this film captures the ‘cricket…
This campaign for Kelloggs Sucrilhos has been getting a lot of positive comments, over at Ads of the World. The…
You guys been following Operation Chokehold? Let me fill you in quickly. Fake Steve Jobs (Dan lyons) wrote this amazing…
It was a heart-stopper alright. I could not see the semi-finals fully (could only catch up on the match mid-way…
Google Phone Search has been launched in 2 more Indian cities (Mumbai & Bangalore). Using a ‘combination of advanced speech…
I have heard this story (apocryphal perhaps) about a print ad released by After Eight mints in the UK: apparently…
I never got down to downloading his lecture from You Tube, but I got a copy of his book recently. This may not join the ranks of life changing books, but it is certain to impact many lives. At least I hope so. I found it inspirational.
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally…
‘Why didn’t I think of that?’ is a likely reaction to seeing Kevin Bacon promoting eggs on behalf of the American Egg Board. Just the association by name brings a smile and the copywriting takes it to another level of entertainment. Always nice to see clever, witty copywriting in advertising.
It’s around 9pm here in Bangalore. In about an hour’s time from now, Steve Jobs will address the 2008 Worldwide…
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.
I happened to see an article in ET about the iPhone launch in India. It promoted a toll-free Airtel number…
India has got its iTunes store. As of now only the App Store contents are available at the store. Can’t wait to try out the new apps. Can the iPhone be far behind?
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but…
A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…
Apple has released 3 new commercials, promoting the diversity of Apps on the iPhone. I guess the stage at which…
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it…