Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
This seems like a variation of ‘Caught in the wrong job?’ question of Monster. The execution is interesting.
Us advertising folks laughed our guts out when the nice guys at Contract created the Goafest spot on Account Planners.…
Every week, I attempt to curate a list of best ads from around the world. In the recent past, ads…
Much debate over the new Nirma underwater commercial created by Taproot India. The debate seems to be about the breakaway…
In a development reminiscent of Minority Report, we may soon see technology that small cameras to be embedded on TV…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
A classic TV ad made in 1995. Lovely script, copy, casting and acting. Very British. Agency: Lowe Loved the comeback…
So India gets its first Portfolio Night on the 20th, in Mumbai. For the uninitiated, created by ihaveanidea, it is a forum for young creatives and advertising students to have their work judged by some of the biggest names in the advertising industry.
Nowadays virtually all static media advertising is visual led, with minimal or no copy. Interestingly, at the recent Epica Awards…
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
Came across this cool new app for iPad – currently released only for the Australian market: Twelevision. What is it? Twelevision is a Twitter Client specifically written to help you tweet about television shows and follow conversions about shows people are watching. Essentially it collects all Twitter conversation about Australian television shows and aggregates them on one place.
We are now in the ‘post-event critique’ phase of the Apple launch, with every element of the launch event and…
Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive…
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining…
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.