Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of  today’s big football stars coming together in an…
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
Big data. Those two magical words, excite venture capitalists, marketers and media planners alike and are meant to provide deep…
Help, I have ‘webatitis’! Don’t look for a link – it’s not an ailment you can read about on the net. I simply suffer from an extreme case of web addiction. This may not necessarily mean that I trawl the web all the time (wish I could, but life & work come in the way!) but it occupies my mind pretty much all the time. My work involves getting online for catching up on industry…
There was a lovely post from @pellesjoenell (Executive Creative Director, BBH) over at the BBH-Labs blog: on Creative Direction vs.…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
Time and again, market share is mentioned by companies, analysts and media as a measure of how successful a brand…
I had made a short list of iOS-exclusive apps (14, updated to 17) which, on hindsight required a lot more additions. So…
The latest entrant in the 50p mint category in India is Fundamint. It seems to peg its differentiation on Indian ingredients like saunf (fennel seeds) and hence the positioning: dil se desi.
Most of us display the ‘those were the days’ attitude when we witness trends which are different from what we…
Great stuff. Says it all without saying a word. Agency: Publicis, New York Sure to strike a chord with those…
Advertising is perhaps one of the handful professions which brings together so many talented individuals under one roof. And many…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
Every week, I attempt to share a compilation of clutter-breaking creative ads. Occasionally I share views on ad industry matters.…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
As consumers, how often have we experienced a situation where we remember elements of an ad (such as a key…
Of the default applications that come with a Mac (Safari, Mail, iLife, iWork etc.) the one’s I use most every…
It is fairly well known that marketers and agencies consider hashtag trending (preferably No.1 in a geography) as a key…
When I groggily opened today’s Times of India, I was pleasantly surprised to see an ad for the iPhone 3G, from Vodafone.
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
Cleartrip has been my go-to option for travel bookings – be it airline, train or hotels. I quite like the…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…