Most of the ads aimed at the general public are not even noticed, leave alone being memorable or changing mindsets & behaviour. Every week, I attempt to compile a list of creative ads which are clutter-breaking and compelling. Here are a few which caught my eye the week ending 16th August, … [Continue reading]
6 top creative ads of the week: @Vegemite @marmite @Delta and more
Every day hundreds of commercial messages are targeted at us. However, only a handful of them are noticed. An even smaller number is remembered and recalled correctly. Every week, I attempt to share a few compelling creative ads which caught my eye. … [Continue reading]
The Great British Bake Off, Aviation Gin and more: top creative ads of the week
Every day we all see hundreds of ads but hardly notice a handful. Only a small portion of ads are noticed and an even smaller number is memorable. Every week, I attempt to compile a list of compelling creative ads which caught my attention - made me … [Continue reading]
The pros and cons of ‘moment marketing’ for brands
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but since turnaround times are not measured in days but in minutes it is called so, I guess. It is also a country … [Continue reading]
Nissan Rogue, Amul, Liberty Mutual and more: 5 creative ads of the week
Every week, I attempt to compile a list of ads which caught my eye in the recent past. Here's a collection of interesting creative ads for week ending June 26, 2019. Nissan Rogue: Distraction Whether it is an exaggerated depiction of today's … [Continue reading]
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