Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate…
Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a…
Remember ‘ambient’ advertising? Just over a decade or so ago, it was all the rage. Essentially, it was using non-traditional…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 19th February, 2016: Snickers, Scrabble and Stoli Vodka.
Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party…
In terms of user base, Twitter is relatively smaller than other popular social media platforms. But it share of visibility…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
Correct me if I am wrong, but I get the feeling that blogs related to Indian advertising & marketing are…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
‘Every day, more photos are taken with the iPhone than any other camera’. That’s the simple proposition. Nothing about a…
Love at first sight. What a clever piece of work. Great to see creativity even for tactical announcers like these.…
I usually compile a list of ads I liked over the last week or so. This time around, I didn’t…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which…
Motorola is set to announce their tablet device, based on the Android Honeycomb platform at the CES 2011. Their teaser…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
I happened to see an article in ET about the iPhone launch in India. It promoted a toll-free Airtel number…
Business Insider’s CEO Henry Blodget delivered the ‘Future of Digital: 2013’ presentation recently. The presentation covered a lot of topics…
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
The vibes surrounding the Windows 7 launch seem to be all positive. The reviews have been good overall and the…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
Mention ‘iPhone 4’ now to anyone and chances are the response will be ‘faulty phone’. Apple’s detractors have always perceived…
Apple revealed a new page, ‘Shot on iPhone 6’, dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) – all of which are meant to evoke a ‘wow!’ reaction. I don’t know if the campaign was timed to launch alongside the Samsung S6 launch but it appears to be so. At the Samsung S6 launch event the brand took pains to compare pictures taken on that device along with those from an iPhone 6, obviously showing the latter as worse off.