Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
Every week I attempt to share a compilation of clutter-breaking ads. It’s that time of the year when lists are…
The new series of Vodafone ads earned a ‘oh cho chweet’ response from some of my friends – mainly with…
It is fairly well known that marketers and agencies consider hashtag trending (preferably No.1 in a geography) as a key…
A comment made by Alok Goel, MD at SAIF Partners struck a chord in me. While talking about startups and…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
Frito Lay has upped its ante in the Rs.1800-crore branded snacks market. Kurkure has always been a visible brand in India and they have increased the noise levels with their ‘Chala change ka chakkar’ consumer promotion. In this promotion, an individual could swap places with the celebrity brand ambassadors of the company for one day. This is a ‘big’ consumer promotion idea which has the potential to capture the consumer imagination. Because its ‘different’ and…
The general perception (and rightly so) is that an Apple laptop or dektop costs more than a Windows-based PC. Some…
When its advertising awards, can controversy be far behind? In typical Times Group style, the furore over the Luxor ads…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is…
The Epica Awards were started to ‘promote and reward the highest standards in European advertising’. Today, Epica is open to…
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025’. This week: ads…
Most ads go unnoticed. That’s a fate worse than being disliked. In that context, ads which break clutter and get…
Here are some of the funny TV spots that were featured at the Cannes 2013 (some were shortlisted but did…
It’s hyperbole alright. But you wouldn’t expect a juxtaposition of Renault Geo and birds with a line like ‘for those that…
Loved this new ad for CitizenM Hotels announcing their New York launch. The film, made by PES begins with all…
Nokia announced their own App Store, which will be first seen in their N97 model – it will be available…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
At the Annual Shareholders Meeting this week, Apple gave an indication of their focus on new markets. They plan to…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
“What’s the point of making such a costly three and a half minutes long ad film when Google anyways has…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
The LA Times writes of a new affliction: Appiphilia. Its the obsessive use of the iTunes App Store – both…
It is fairly well known that marketers and agencies consider hashtag trending (preferably No.1 in a geography) as a key…