Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
Another riveting piece of work from Wieden+Kennedy, London for Lurpak. ‘To new frontiers, adventurous cooks’, is the rallying call and it is a fine journey the brand has embarked on. To me, the series of spots created for Lurpak epitomise the role advertising plays in creating brand preference. Imagine this: the consumer sees parity between all brands of butter. And the agency’s task is to create preference for a brand largely through the advertising. And…
This has nothing to do with advertising or business but I am compelled to write about it. There have been…
What does flavour look like? How does it sound? These are the questions that inspired us to create what we…
A new UK commercial for Oreo is doing the rounds of ad blogs. It is a continuation of the spot…
I have registered a new domain, Bhatnaturally.com and have taken a new hosting plan with GoDaddy.com. I am doing this…
Many luxury brands – be it in jewellery or fashion & fashion accessories segments follow a template in static advertising…
Save for the brand name, there is nothing really that links Parle’s 20-20 to IPL. But there is a tactical…
Loved the simplicity, focus and mood of this commercial for McDonald’s fries. No, no debates here on junk food or…
I am one among the unfortunate lot who did not visit the Goafest’08. Sour grapes aside, I could not help…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Independence Day ads have become a part of a brand’s communication calendar in India for a few years now. This…
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
I had made a short list of iOS-exclusive apps (14, updated to 17) which, on hindsight required a lot more additions. So…
Here is Comedy Central’s take on why the iPhone is evil. This is not really iPhone hate but toungue-in-cheek acknowledgement…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…
The Indian mobile handset brand Micromax took everyone by surprise by signing up Hollywood star Hugh Jackman as its brand…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
Came across this ‘content’ on Flipboard – the news aggregation service, dubbed as a social magazine. The content, is actually…
It sounds like an innocuous headline: Apple announces changes to increase collaboration across hardware, software & services. But what followed…
The comments section of news articles and blogs have been around for a while now. The intention behind providing an…