I struggled to put together a list of creative ads which were truly clutter-breaking this past week. It only reiterates how difficult it is to produce ads which are noticed, especially during festive seasons where there is a sea of sameness across categories. Apple: The magic of mini feat. Tierra Whack The HomePod Mini was launched recently by Apple. As the name suggests its small size is a selling point. But even while the benefit…
Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic meetings scheduled for reviewing…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of strategy to conquer the…
Every week I attempt to share a compilation of clutter-breaking creative ads. It is a small gesture to show my appreciation for the creative minds in advertising as I know how difficult it is to produce relevant, interesting work for brands. Unlike the past couple of weeks, I do not have a long list to share this week ending 20 November, 2020. Liberty Mutual: customise and save Parity products have it tough. When there’s hardly…
Clutter-breaking, compelling and relevant creative ads which trigger a change in attitude or behaviour are hard to come by. In fact, a majority of…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities and brands. Even to…
Getting noticed is the most important objective of any advertising or shall we be suitably contemporary and say, ‘content’. Sadly, most of what’s paid for and put out there simply goes unnoticed. Only a handful break through the huge clutter of media noise and commercial messaging and an even smaller number are recalled and associated with the correct brand. Every week, I compile such creative ads. Here are a few from the week ending November…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media. While one group praised…