Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
In India, when we say ‘activation’ what comes to mind is a brand-related activity in a shopping mall. Nothing wrong…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
Micromax has clearly embarked on an image makeover. It is attempting to shed the image of a ‘cheap, Chinese knock-off’…
Here’s a cute little commercial for Axe Body Wash from Argentina. The premise: if you use a woman’s beauty soap you will smell like a woman. The idea: you will end up getting dressed up like a Princess. The twist in the tale: the man gets dressed up by assorted animals, apparently like a story from Sleeping Beauty – where the birds help the poor girl get ready for the prince. The Axe Effect of…
The brilliant ideas for Cycle Agarbattis which won some metals at the Goafest. For a minute let us not worry…
Here’s a spoof of the popular Heineken Walk-In Fridge ad, from the Dutch beer brand Bavaria. Spoofs can easily fall…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
The last time a movie did something this head-turning was The Simpsons Movie when they converted dozens of 7-Eleven Stores…
A couple of recent ads – Stayfree’s ‘Daughter’s Day ad and Dove’s ‘The Beauty Report Card have become topics of…
In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up…
Among the crop of Insurance ads in India, this new effort from Aegon Religare certainly has a powerful insight. The…
The New York Times had a great piece last week about Apple’s advertising success, compared to Microsoft. Among the blog…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
Here’s a confession from an iPhone fan: the Nokia Lumia 800 seems impressive. I think it will help Nokia regain…
The LA Times writes of a new affliction: Appiphilia. Its the obsessive use of the iTunes App Store – both…
I shared an image of the Average Selling price of major smartphone brands (as reported in a Mashable article) on…
Among advertising awards, I find Epica Awards fascinating because it showcases work which is not normally featured in popular ad…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Came across this ad from O2, the UK telecom player for the iPhone. No, not an ad selling the iPhone…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…