Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
There’s been considerable discussion around native advertising (good reads here and here) of late. For the uninitiated, Wikipedia defines native…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have…
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
By now, you must have read about the ad featuring Kendall Jenner created for Pepsi by their in-house agency, Creators…
Beer advertising, especially from Australia and New Zealand have been about the lads- scheming their way out of unpleasant situations for a round of beer. The ‘women whisperer’ for example, appeared at the most opportune moment for men. Now as DB Export Gold says, ‘working late, fixing the roof, attending a second cousin’s wedding – there’s always something that gets in the way of having a beer with your mates’. Loved the use of Lassie…
Back in the days when advertising was about TV commercials, radio spots, print ads and brochures industrial products were categorised…
Frankly, I think the Nimbooz label is ghastly. What’s with that font – a tribute to the ’80s? Can’t say…
What makes a brand content go viral? While Google has some helpful answers marketers would agree that it is not as easy as following a step-by-step process. There is still an intangible element – a magic involved. Having said that, marketers and agencies are following a pattern, which is both a good and bad thing. The pattern I am talking about is this: brands have come to believe that the best way to get consumers talking about you is to produce great content – be it an ad, a Tweet or Facebook post. And if that content is based on a brand action (beyond just a claim) then even better. And the action must be relevant, unique and find a fit with the brand’s core messaging. A new film for Knorr scores on all these fronts.
Parle Monaco has taken forward the idea of ‘life namkeen banaiye’. The earlier ads urged people to make mundane moments…
As is my wont, I glanced through Hindustan Times’ epaper in the morning and noticed the Volkswagen Phaeton ad. On…
This is not restricted to India, but globally too, there are only a handful of agency blogs. One would imagine…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
Much excited about the launch of Snow Leopard on Aug 28th, I attempted a pre-order from Amazon, only to be…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
In an interesting post titled, ‘The broadcast-ification of social media’, Jake Levine, General Manager of Digg writes that social media platforms…
Apple’s retail strategy (outside India) is generally deemed a huge success. According to a 2007 report, Apple’s US stores generated…
Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign – and its a shining example of client-agency relationship.
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
The New York Times had a great piece last week about Apple’s advertising success, compared to Microsoft. Among the blog…
In mass media, stereotypes are everywhere. In movies – an Indian call-centre employee, the loud Sindhi, the perennially drunk mechanic…
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were…