Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…

A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…

Seen the new Gap logo? Like it? Neither do I. Image Source: Brand New Gap has always been associated with that boxed logo, that elegant typeface – it was classy, iconic in a way. Yes, there will be people who hate the old logo too. As with most ‘heritage’ brands, change is always met with resistance. But the new logo has been disliked mostly and the negative buzz is simply overwhelming on the internet. I…