Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on industry topics. Being noticed is an ad’s No.1job as far too many of our ads simply go unnoticed in the clutter of media noise. This week, my collection includes a charming ad for Yorkshire Tea among others. Yorkshire Tea: The Social Distancing Teapot Brands have been tripping over each other to release ads pertaining to the COVID-19 pandemic…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have been well documented, especially…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by the CEO of WPP.…
Every week I attempt to share a compilation of creative ads and occasionally some commentary on the business of advertising. This week’s compilation of…
Every week I attempt to share a compilation of clutter-breaking creative ads from around the world. As pundits have pointed out before, getting noticed…
Humour is perhaps an under-explored route in advertising. Admittedly, not all categories, causes or objectives maybe be served well by making the ad funny.…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It has been triggered by…