Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive…
When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
In real life, if you met someone who chose to give unsolicited comments on everything that’s going on in the…
It is a bit hard on TBWA. Imagine a series of emails, which you once thought were confidential, are out…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were…
An ad does not fight for attention from just other ads. It has to stand out from the clutter of news and various forms of entertainment and ‘distractions’ which demand our attention. So when an ad does get noticed it is commendable. But effective ads go beyond just being noticed and be relevant. In doing so they meet a business objective of the brand – be it creating awareness, building affinity, changing perceptions or affecting…
When I first saw the new Bisleri Monster TV ad, my reaction was pretty much similar to what is being…
Every week I attempt to share a few clutter-breaking creative ads. Occasionally, I comment on industry trends and topics. This…
1. BBC Sport: Wimbledon coverage It’s Wimbledon time of the year. Here’s a new spot from BBC Sport announcing the…
Taking advantage of the buzz around the disallowed goal in the UK-Germany match, Specsavers released this ad in major UK…
It is said that ‘execution is everything’. While it is meant to be quoted in the context of grand business…
For the uninitiated, one of the things Steve Jobs is known for is his ability to make awesome presentations. His…
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…
Here’s a promo ad done differently. 7UP ropes in Bappi da as the apt ambassador for a ‘gold lemon’ promo.…
Came across this TVC for Big TV promoting its 32 ‘cinema halls’. I must say that the dialogues and the…
BBC: Ronnie Corbett tribute Who says obituary ads can’t bring a smile? Here’s one from BBC paying tribute to Ronnie…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media.…
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
It’s raining Android tablets in India. Samsung entered the market at a 30K price point. Within months, we’ve seen announcements…
RIP Steve Jobs. You lived a life worth living. Your words, thoughts, actions and beliefs created an impact far beyond…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
There’s been considerable discussion around native advertising (good reads here and here) of late. For the uninitiated, Wikipedia defines native…
The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright,…