Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad agency teams everywhere who manage to get their ads noticed and talked about. This week: outdoor ads from Disney+ ‘Hu Dis’ in Canada, a TVC for Oura Ring and more. Disney+ Canada: Hu Dis ‘New phone, who dis?’ was meme material a few years ago – slang for meaning “who is this?” used in the…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to…
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
I don’t know why there is so much hoo-haa about the new Kurkure ad featuring Kareena Kapoor. It didn’t work for me at all. OK, this urge to ‘connect with the youth’ is everyone’s mantra but for me, this attempt seems forced. I could be wrong, but is the Cinderella story so easily recognized by the youth of India, to warrant a desi twist? But that’s not my main grouse. To me, Kurkure has been…
The ad & marketing industry portals were busy compiling the ‘best of 2020’ lists over the past weeks. I too…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
Advertising was once described as ‘salesmanship in print’. Given the explosion in media choices, we may have to revise it…
Brace yourself for a barrage of ‘This Valentine’s Day’ messages this week. Here’s one such spot, albeit with a twist.…
Trident gum’s new advert, created by JWT London takes forward the wonderfully crafted proposition: ‘Mess with your head’.
Agency: BBH This is brilliant stuff again from The Guardian and BBH. If last year’s ‘Open Journalism’ dramatised how new…
The quirky ‘Ramesh, Suresh’ characters are back not just on the TV screens but also through an YouTube channel. In…
It’s been a slow week for blogging. My telephone line at home has gone kaput and with it my DataOne…
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned into…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the…
A staff writer of The Unofficial Apple Weblog chronicles his dad’s experience of switching to a Mac. The set up:…
Got an email from the folks the Apple Re-seller on Sep 10th about the availability of Snow Leopard. I saw…
In a case of great follow-up journalism, The Industry Standard went back to seven of the harshest critics of the iPhone when it was launched.
Apple posted its Q2 earnings yesterday with revenues at $8.16 billion, and profit of $1.21 billion. That’s a 15% jump…
At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
My first experience of Apple was through the Mac OS 9. Compared to whatever Windows version we were using then (’98,…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is…