Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Business Insider’s CEO Henry Blodget delivered the ‘Future of Digital: 2013’ presentation recently. The presentation covered a lot of topics…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it…
‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to…
iPhone makes interacting with the web easy. And for brands that have jumped on to the user-generated content bandwagon, it is a boon. But CBS has discovered that it can be a curse too. It’s CBSeyemobile application for the iPhone was meant to promote Citizen Journalism. But to define what has been put up at their site, as journalism is to redefine journalism itself. While CBS has a moderator the system is obviously not working.…
Regulars to Ads of the World (which must include pretty much everyone in the Creative team of an agency) would have…
Advertising trade portals were abuzz with work from two big name fast food outlets – KFC and Burger King last…
At the Cannes Lions 2010, the winners among Promo & Activation, PR, Direct, Media, Outdoor, Radio, Cyber, Design and Press…
It is said that to succeed in advertising, being curious is an important trait. Some of the best advertising minds…
The most important measure for any ad is not how well it was liked – it is noticeability. When an…
Here’s a promo ad done differently. 7UP ropes in Bappi da as the apt ambassador for a ‘gold lemon’ promo.…
Last year, DM9DDB gave us these wonderful interactive posters for Saxofunny, a sound production company. Scam or not, it was…
I have been a big fan of the creative work from Latin American ad agencies. Most of the award winning…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
Just when you thought customizing your creative message to suit various media is tough enough here is news: there is…
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
PC users have over time become familiar with some of the Mac Apps like QuickTime, iTunes. While those are both…
Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.