Cutting through clutter and being noticed is job No.1 for any ad. Unfortunately, the marketing & advertising collectively wastes millions of dollars in production and media monies on run-of-the-mill ads which are simply ignored – not even disliked. I attempt to share a compilation of creative ads every week (and some commentary on industry issues occasionally). Here are some compelling creative ads I noticed week ending Oct 9, 2020: Flipkart Big Billion Days: double roles…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to suit the media environment,…
Every week I attempt to share a compilation of clutter-breaking creative ads. Occasionally I comment on industry related issues too. This week’s creative picks…
The dearth of good ads during the IPL 2020 broadcast was discussed in social media and trade portals recently. The use of celebrities as a default option was also mentioned in this context. Some asked if working remotely led to a dearth of good IPL ads this year. In my view, the constraints of the lockdown periods were applicable to all. https://twitter.com/thesatbir/status/1307708312478121984?s=20 https://twitter.com/roshanabbas/status/1308640574233223168?s=20 Yet, some managed to still create clutter breaking communication as seen even…
It is said that a majority of ads go unnoticed. It is such a pity considering the huge investments and efforts that go behind…
Every week, I attempt to share a compilation of clutter-breaking creative ads. I also occasionally share my views on industry topics. This week, my…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on industry topics. Being noticed is an ad’s No.1job as far too many of our ads simply go unnoticed in the clutter of media noise. This week, my collection includes a charming ad for Yorkshire Tea among others. Yorkshire Tea: The Social Distancing Teapot Brands have been tripping over each other to release ads pertaining to the COVID-19 pandemic…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The…