Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…
A couple of new ads are out from Flipkart. To me, they reinforce the ease of use (a continuation of…
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
Apple is reportedly in the process of setting up an internal ad agency. This development is seen as a result…
‘Let’s make a viral video’. That’s something several agencies and clients set out to do, when discussing digital marketing ideas. However, that can hardly be an objective when it comes to YouTube video simply because a video is made to go viral by consumers. The view counts, likes and pass-along value usually determine if the video has gone viral. So it should ideally be ‘let’s make a great video, hope it goes viral’. Some ingredients…
Couple of ads for Windows suite of services on the PC, Internet & Mobile (Vista, Windows Live SkyDrive and Windows…
Quite liked the new Bajaj XCD ad on first view. It hopes to position other bikes as ordinary and draws…
Almost every week I attempt to publish a curated list of creative ads. In this week’s compilation ads from Veeba,…
The LA Times writes of a new affliction: Appiphilia. Its the obsessive use of the iTunes App Store – both…
Global downturn, loss making airline brands, a wallet-watching traveler – not exactly the best of times for the tourism business.…
Came across this Tamil commercial for Cadburys Eclairs, dramatizing the burst of chocolate in the mouth. The two devices -…
Axe dramatised the ‘chick magnet’ proposition for years. They have a new positioning in ‘How you feel says it all’ for Axe White Label.
The Leica M-Monochrom, shoots only in black & white. In a riveting new film for the brand, a story is…
In April this year, Airtel made quite a splash on the web and TV about their Broadband Service. The Impatient…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
There’s hope for all Mac lovers in India. The low awareness, even lower preference for Apple in India, maybe a…
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
The iPhone 3GS was supposed to launch in India on Aug 9th, as announced by Phil Schiller during his Keynote…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
Advertising is meant to effect a change – either in behaviour or attitude. In my book, the most effective advertising…
It’s common for celebrities and statesmen to evoke feelings of adulation from the public. We all have our role models…
The Apple event on October 22 showcased a lot of new products and videos to go with them. Before Tim…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
As a parent, I can understand when people fret about keeping their kids occupied during the summer holidays. Typically, summer…
The role of an account executive has been a butt of jokes for decades. At best, it is seen as…