Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to…
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week. In this week’s list, Pernod Ricard’s responsible drinking campaign, ads for Tata Tea, ITV and…
Every week I attempt to share a curated list of creative ads. This week, the best ads in my book…
So Liril is officially dead. And it is back as Liril 2000 with new packaging, an improved product and a…
I remember the late Indian advertising legend, Mr. Ravi Gupta say that 50% of the credit for good advertising should…
Most ads are simply ignored. That’s a fate worse than being noticed but disliked or being indifferent about it. My…
It is fascinating to see brand repositioning and a fresh perspective in a category. Fruit of the Loom’s #Starthappy campaign being an example.
Advertising agencies are getting into the act with the election fever in the US. Adweek commissioned leading agencies in the…
The challenges faced by both mobile operators and mobile handset brands in India is unique: they need to address both…
‘Let’s make a viral video’. That’s something several agencies and clients set out to do, when discussing digital marketing ideas.…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Competitive advertising can be fun. The Times of India fired the first salvo against The Hindu in Chennai recently. In…
The top 3 articles on why we love lists are : A list of reasons why our brain loves lists,…
Got an email from the folks the Apple Re-seller on Sep 10th about the availability of Snow Leopard. I saw…
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…
Apple product launches have come to have a predictable nature. First the rumours, then the product leaks, pre-launch hype, launch…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
Ask any user of a brand that requires customer care support and you will rarely get rave reviews. Even if…
As consumers, are we rational or emotional? Many marketers believe that appealing to the rational mind is the best bet…
A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…