Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
‘Oh, brilliant advertising, how I miss you so’ is an inspirational series of posts on LinkedIn, curated by Gregg Benedikt,…
For many in today’s marketing world, it is fashionable to believe that advertising is anything-but-advertising. Some of the recurring points…
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
Big data. Those two magical words, excite venture capitalists, marketers and media planners alike and are meant to provide deep…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
Every week I attempt to share a compilation of clutter-breaking creative ads. It is a small gesture to show my appreciation for the creative minds in advertising as I know how difficult it is to produce relevant, interesting work for brands. Unlike the past couple of weeks, I do not have a long list to share this week ending 20 November, 2020. Liberty Mutual: customise and save Parity products have it tough. When there’s hardly…
The ads for iPhone and iPad have usually been very product focused – as opposed to what is loosely described…
Everyday we come across hundreds of commercial messages. But only a handful are noticed and remembered. Here are a few…
Finally, a TV commercial for a macho bike, where the screen time is dominated by women. In a refreshingly new…
When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’.…
A common communication theme with TV channels, news magazines & dailies – ‘coverage so good, it’s like being there’. A…
England maybe kicking India’s butt in Test cricket right now, but we got our own back in a small little…
How to tell a compelling story, that affects the viewer in some way… in 30 seconds. That’s the challenge and…
One of the legendary campaigns in the oral confection category is the one for Altoids. It was popular for it…
1. Gillette: Assisted Shaving Razor It is so refreshing to see a long format, web film which is anchored on…
Every week, I attempt to curate a list of clutter-breaking creative ads. Most ads are ignored and only a handful…
The New York Times had a great piece last week about Apple’s advertising success, compared to Microsoft. Among the blog…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
The number of apps on the various app stores is a topic often discussed in tech blogs and even mainstream…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
The fundamentals of marketing communications is believed to be the same, be it in the traditional media world or the…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…