Every week I attempt to share a compilation of clutter-breaking creative ads. It is a small gesture to show my appreciation for the creative minds in advertising as I know how difficult it is to produce relevant, interesting work for brands. Unlike the past couple of weeks, I do not have a long list to share this week ending 20 November, 2020. Liberty Mutual: customise and save Parity products have it tough. When there’s hardly…
Clutter-breaking, compelling and relevant creative ads which trigger a change in attitude or behaviour are hard to come by. In fact, a majority of…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities and brands. Even to…
Getting noticed is the most important objective of any advertising or shall we be suitably contemporary and say, ‘content’. Sadly, most of what’s paid for and put out there simply goes unnoticed. Only a handful break through the huge clutter of media noise and commercial messaging and an even smaller number are recalled and associated with the correct brand. Every week, I compile such creative ads. Here are a few from the week ending November…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media. While one group praised…
Clutter-breaking creative ads are hard to come by simply because they are hard to make. Only a handful of ads that are produced get…
Every week (OK, almost every week) I try to share a compilation of clutter-breaking creative ads. This week, I came across couple of funny ads for Amazon Alexa and some compelling ads for Nike, McDonald’s and more. Amazon Alexa: ‘Ironing’ and ‘Opera’ Among the basics of advertising is to figure out the difference between ‘feature’ and ‘benefit’. As I have said in an earlier post, effective ads bring alive the benefit of a feature. Sometimes,…
Cutting through clutter and being noticed is job No.1 for any ad. Unfortunately, the marketing & advertising collectively wastes millions of dollars in production…