I attempt to curate a list of clutter-breaking creative ads every week along with an occasional posts on trends in the industry. Last week I missed such a post and here with a compilation of a few ads which caught my eye in the past few weeks. Chevrolet: memories How do you create clutter breaking advertising among a sea of feel-good Christmas ads, retaining the same tone and manner as so many others? I think…
Every business looks forward to the festive season. Globally, the Oct-Dec quarter is considered the best of such seasons. Apple times the launch of…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Uber Eats, BBC, Opel Corsa and more. Uber Eats: best friends It’s Uber. And its Eats. On hindsight, it seems like a lovely connection between the two: ‘we all want to eat and go places’. And it brings a smile. The casting is brilliant – Robert de Niro and star of ‘Sex Education’, Asa Butterfield.…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Volkswagen Taos, Liquid Death…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct 14, 2023. While I saw some social media posts praising it, many were trashing it – calling it inappropriate, in poor taste and unsporting. Some have sought to bring in a political angle claiming this reflects the India of today (unsaid part meaning ‘all this is happening post 2014). Some others on LinkedIn have ‘cancelled’…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing pertaining to regional brands…
Most ads go unnoticed. That’s a fate worse than being disliked. In that context, ads which break clutter and get noticed need to be commended. My compilation of clutter-breaking creative ads (and the occasional commentary on the business of advertising) is a small tribute to brand teams. Here are a few ads which caught my this past week or so: Sandy Hook Promise: Just Joking Sandy Hook Promise is a non-profit organisation founded and led…