Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of…
Back during my advertising days, not jus the copywriters, even the Account Management folks had to ‘write’ a lot. Minutes…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
And so Apple announced a new iPhone. Except that it’s not new – at least as ‘defined’ by media, tech…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
Loved this new ad for CitizenM Hotels announcing their New York launch. The film, made by PES begins with all the cues of a mushy love story only to have you jolted with a twist. Agency: KesselsKramer The competitive stance and attempt to create dissonance among travellers driven home very well.
2020 has been a terrible year in many ways for us all. Amidst the chaos and turmoil caused by the…
Evian’s ‘Live Young’ platform may have been made famous by the roller babies ad, but the tag line has been…
Every week I attempt to share clutter breaking creative ads. As many pundits have pointed out, the real test of…
Wonder if this ad would have been as watchable if it weren’t for Aamir. Carrying on from the man-woman plot…
I could only manage to get a glimpse of one or two ads of the new Tata Sky ‘Daily Dillagi’ ads on TV. I was intrigued by the ‘to be continued’ format and the penny dropped after hearing the connect with the product idea: daily re-charge. The product itself is an innovation and I liked the creative solution which is hardwired to the product idea.
It wasn’t a week of rich pickings when it came to creative ads last week. There were only a handful…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…
You guys been following Operation Chokehold? Let me fill you in quickly. Fake Steve Jobs (Dan lyons) wrote this amazing…
Procter & Gamble: Thank You, Mom The great thing about the ‘Thank You, Mom’ campaign is that it is brand…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
Came across this cool new app for iPad – currently released only for the Australian market: Twelevision. What is it? Twelevision is a Twitter Client specifically written to help you tweet about television shows and follow conversions about shows people are watching. Essentially it collects all Twitter conversation about Australian television shows and aggregates them on one place.
Hello, I am a Mac. And, here I go again, writing about Macs and PCs. One of the classics in…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience…
Ad industry veterans said recently in an interview that brands should ‘think apps and not ads’. I respect the two…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of…
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh,…
It’s raining Android tablets in India. Samsung entered the market at a 30K price point. Within months, we’ve seen announcements…