Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is…
In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were…
During Trikaya Grey’s heydays their print ads used to be page-licking good. One such set of ads was for Carysil, a brand of kitchen sinks. This one says: ‘Sure, its a sink. And a Ferrari is just a car’. There were two other ads with beautiful shots of the sink. Ad 2 said: ‘Webster’s dictionary defines the sink as a stationary basin attached to a drain. Should we sue them for slander?’ and the the…
The new TVC for Parle Agro’s baked munchies, Hippo, is creating some buzz. A majority of people have reacted with…
It is said in a lighter vein that Super Bowl is more of an advertising festival than a sporting one.…
I had this fascination for magazines right from my early teens. Which probably explains a lot of things about me.…
‘What if the person with the potential to cure cancer can’t afford an education?’ asks this powerful ad for Liberty…
Ingenious stuff, this. We see two gum ball shaped candies. The creative mind sees a cat. Here’s a cute packaging…
Airtel has launched their services in Sri Lanka recently. The launch ad is a slice of life approach, common to…
So what advice do I give my daughter if she considers advertising as a career? I have enough time (about…
Campaigns which don’t aim to sell the product but hope to creative a positive imagery are quite limited in the…
My weekly compilation of clutter-breaking creative ads is a small tribute to ad agency teams everywhere. A majority of ads…
When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
In January 2007, Apple announced the iPhone. Pitched as a breakthrough internet device, it kicked up media & consumer frenzy…
The general perception (and rightly so) is that an Apple laptop or dektop costs more than a Windows-based PC. Some…
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
We are now in the ‘post-event critique’ phase of the Apple launch, with every element of the launch event and…
Despite posting a 48% year-on-year growth to $710 million revenue in Q4 (Oct-Dec’15) Twitter got a lot of flak in…
By now, you must have read about the ad featuring Kendall Jenner created for Pepsi by their in-house agency, Creators…
Been following the developments of the WWDC through live blogs at Engadget and Gizmodo. The event is showcasing Apple’s support…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…