Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
Channel4: Rio Paralympics 2016 The previous efforts from the Channel4 in-house creative teams on Paralympics are a hard act to follow. But the team has outdone themselves with their latest ad for Rio 2016. This is outstanding stuff – the kind which brings a good name to the advertising profession. One can imagine the diverse talents and creative minds- from strategists to musicians coming together to create this masterpiece. Loved it. The kind of film…
Last week much of traditional media, marketing & advertising trade portals and of course, Twitter was abuzz with discussions on…
There are several TV spots that are merely glorified radio spots – conversations captured on camera. The assumption is that…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 11th March, 2016: Under Armour, Microsoft and more.
Cutting through clutter and being noticed is job No.1 for any ad. Unfortunately, the marketing & advertising collectively wastes millions…
Every week I attempt to share a compilation of clutter-breaking creative ads from around the world. As pundits have pointed…
The 2008 Grand Prix winner in the Press category was a campaign for Energizer Batteries. With the proposition of ‘never…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds…
‘Why didn’t I think of that?’ is a likely reaction to seeing Kevin Bacon promoting eggs on behalf of the American Egg Board. Just the association by name brings a smile and the copywriting takes it to another level of entertainment. Always nice to see clever, witty copywriting in advertising.
The vibes surrounding the Windows 7 launch seem to be all positive. The reviews have been good overall and the…
Net4mac is a social networking application for Mac users. Such niche networks are likely to mushroom more in the days to come.
Seen the new Gap logo? Like it? Neither do I. Image Source: Brand New Gap has always been associated with…
The Twitter world was abuzz today with live updates on the Oscars and the Ellen DeGeneres selfie (which at the…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.
I am a big fan of magazines and my collection includes assorted issues of Life (1969 issues!), National Geographic, Wired…
As an Apple fan, what Blackberry is doing in India in marketing terms, makes me jealous. While Blackberry has pretty…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you…
It is fairly well known that marketers and agencies consider hashtag trending (preferably No.1 in a geography) as a key…