A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
The dictionary defines ageism as ‘prejudice or discrimination on the grounds of a person’s age’. At work, it usually manifests…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
Here is Comedy Central’s take on why the iPhone is evil. This is not really iPhone hate but toungue-in-cheek acknowledgement of its attraction. Pretty much captures the sentiments in India too. Maybe not – how can iPhone bashing in India be complete without ‘cannot forward SMS’ and cannot capture video?! Thanks to Smoking Apples for sharing this.
Airtel has launched their services in Sri Lanka recently. The launch ad is a slice of life approach, common to…
According to Ad Age, an employee of the One Show inadvertently e-mailed a list of agencies that have entered the…
About 3 weeks ago I tweeted about the London Long Copy Challenge – the award to celebrate the artistry behind…
A recent advert for Honda, ‘The other side’ caught the creative industry’s fancy for its clever use of technology in…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
Every week I attempt to share a curated list of clutter breaking creative ads. The first and most important task…
Regional advertising in India has two facets: advertising created by ‘national’ agencies and released in regional media; advertising created by…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
Dumb Ways to Die – a new integrated campaign for Metro trains, Melbourne reiterates what Social Media gurus have said…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
There was a time when news was what we read in the papers about events which happened the previous day.…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched,…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic…