A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’ that resonates. If only it worked like that in real life. Most products & services fulfil basic necessities of consumers and have very little scope to … [Continue reading]
Lyft, Audi, Aviation Gin and more: a round up of the week’s top creative work
The Christmas ad season is almost over. But perhaps the best Christmas-themed ad this season was out this week. And then there were some interesting design and social media campaigns. Herewith with a few compelling creative ads which caught my eye … [Continue reading]
Elkjøp, LIDL and more: compelling creative ads of the week
Christmas ads from big UK retail brands get global attention. This week I came across enjoyable Christmas-themed ads from Sweden & Norway which are unlikely to get that kind of mileage but were just as compelling. 1. Elkjøp: To Give More Elkjøp is … [Continue reading]
Ad agency mergers: will it solve the real problem?
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman to form Wunderman Thompson. The need for the merger and the logic behind the branding (Wunderman first) is widely believed to be a … [Continue reading]
BBC One, BMW X5, Payless and more: 10 great creative ads of the week
The holiday season sees the launch of marketing campaigns from a wide variety of brands. Most just go through the motions while a handful are a cut above. Here are a few campaigns - beyond traditional, ads which caught my eye. 1. BBC One: … [Continue reading]
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