A collection of ads and views on advertising.
Every week, I attempt to share clutter-breaking creative ads with some commentary or opinion of my own. Getting noticed is the No.1 job of any paid promotion – be it…
A new ad from Nike – ‘You can’t stop us’ released a couple of days ago has gone viral. At the time of writing it had 31mn views on Twitter…
In this week’s compilation of creative ads, a Hollywood-like film from Kia Motors, an irreverent take on energy drinks and more. Kia Motors: Features Film In a film which is…
A recent post by @famouscampaigns on Instagram showcased two hoardings from Apple: one advertising the iPod in 2000 and the other one for iPhone & Apple Watch in 2020. It…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad being noticed but evoking indifference in the viewer is also…
Every week I attempt to share a compilation of clutter-breaking creative ads. Aside from these, I occasionally share some views on topics pertaining to the advertising & marketing industry. This…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag line or a brand mascot. Surprisingly, not many brands work…
‘How many ads do you recall from today’s newspaper?’ used to be a standard question in ad agency presentations when emphasising the need for clutter-breaking creative. You can replace ‘newspaper’…