Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
I came across a LinkedIn post linking to an article which called to question the importance of brand names for…
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It…
In real life, if you met someone who chose to give unsolicited comments on everything that’s going on in the…
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…
India is poised to become the smartphone hotspot with truck loads of players entering the fray. According to IDC, India witnessed the highest rate of growth – over 18% – in smartphone sales in Asia Pacific region during January-March 2014, outshining countries like China. And the CAGR is expected to be in the region of 40% over the next five years. The consumer is spoilt for choice when it comes to handsets too; affordable price…
A spot for BBC Knowledge, Australia is making the rounds of ad blogs of late. What makes it memorable is…
The 2013 Volkswagen Jetta commercial for the US market, shows the benefits of keyless access. The creative dramatises the everyday…
Every week, I attempt to curate a list of clutter-breaking creative ads. Most ads are ignored and only a handful…
Beer Advertising is perhaps the toughest category to crack. Especially in the US, this along with automobiles, is most cluttered.…
Everyday, we come across hundreds of commercial messages – print ads, TV commercials, radio spots, billboards, web banner ads, social…
The latest edition of the Cadbury Silk ads is out. Set in a library, it continues the visual code (if…
Clutter-breaking, compelling and relevant creative ads which trigger a change in attitude or behaviour are hard to come by. In…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’.…
Motorola is set to announce their tablet device, based on the Android Honeycomb platform at the CES 2011. Their teaser…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
One aspect of Apple’s creativity – apart from it’s products of course, has been the way they handle their advertising.…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
Microsoft announced details of improvements in Windows Explorer in their upcoming Windows 8 release. Tech blogs have called it plain…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
RIP Steve Jobs. You lived a life worth living. Your words, thoughts, actions and beliefs created an impact far beyond…
Most of the computer users in this universe will wonder what the great deal is about. Some new desktop wallpapers…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…