Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…
The adage ‘ninety percent of everything is crap’ coined by Theodore Sturgeon an American science fiction author is relevant in…
One would normally associate jaw-dropping post production work and computer graphics to moving pictures, thanks to a diet of Hollywood…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…
Time and again, market share is mentioned by companies, analysts and media as a measure of how successful a brand…
Every week I attempt to share a curated list of creative ads. This week, the best ads in my book include new work for UPI in India, StreetEasy in the US and Aruba Tourism in South America, among others. UPI: offer credit on UPI Unified Payments Interface (UPI) is an ‘instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones’. In India, both consumers and merchants have adopted this payment mechanism…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message.…
A nice little bonus for my blogging efforts arrived by mail today: my first cheque from Google, ‘earnings as part…
I hardly came across any clutter-breaking ads over the last weeks or so and hence did not publish any curated…
Among Asian countries, Thailand was perhaps the first to establish a unique style of advertising. A lot of award-winning or…
Time and again, market share is mentioned by companies, analysts and media as a measure of how successful a brand…
Every week I attempt to publish a compilation of creative ads. Having worked in ad agencies for a long time,…
One of my favourite brands, Dockers is mounting a new campaign in the US to re-kindle interest in khakis. The…
The film-like advertising for Ponds is on to its third installment. Not surprisingly the response to it is mixed – at least among my friends it is seen as bizarre. I for one, think it is ground breaking and deserves kudos.
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
Recently I came across a post on LinkedIn which listed key ‘differences’ between branding and marketing. The post got a…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…
For most PC users, this could mean nothing. But I have always been fascinated by the beauty of icons used…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
The rise of digital marketing has seen some marketers hail every shiny new toy as the next big thing -…
R Sridhar, a much respected name in advertising & marketing circles, has recently launched an iOS app called TickleMeThink. The…