Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
It has been a year since the first rumours started about Apple launching a wearable device, most commonly speculated to…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
The new Titan ad has an AV-like tone almost, but is bound to top the popularity charts. Aamir, as usual, does a great job.
The LA Times writes of a new affliction: Appiphilia. Its the obsessive use of the iTunes App Store – both…
Amidst all the buzz about social media campaigns and creativity in the digital space, comes along a spot that reminds…
I remember seeing this ad quite some time back as a front page wrap on Times of India, Bangalore. A…
In 2007, an ad for First For Women Car Insurance among the most forwarded – Twitter wasn’t around then, you…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in…
Seen the new Gap logo? Like it? Neither do I. Image Source: Brand New Gap has always been associated with…
When I groggily opened today’s Times of India, I was pleasantly surprised to see an ad for the iPhone 3G, from Vodafone.
Telstra Australia has released a new campaign urging people to call their mums. Mums? It’s an interesting ploy to increase…
A majority of advertising is simply ignored – they are not even noticed. That’s why ads which get noticed amidst…
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with…
So Apple finally sent out an official response to the location-tracking controversy this week. For almost 10 days prior to…
Tablets were proclaimed to be the saviours of the ailing newspaper & magazine industry in the US. Several newspapers and…
Competitive advertising can be fun. The Times of India fired the first salvo against The Hindu in Chennai recently. In…
‘Is comparative advertising dead?’ asked an article recently. The thrust of the argument was that: – product differentiation is dead…
Much has already been written about the secrets of Apple’s marketing success – in the form of blog posts and…
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this…
Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade…
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…