Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
Steve Jobs is considered a master presenter. Just watching the still images posted by the bloggers at WWDC confirmed this again for me. Even speakers other than Steve Jobs followed the principles that he follows: visual appeal and minimalist approach. Need I say more? [ad#ad-5]
Products which are used only for specific reasons or occasions, naturally run the risk of low usage. Antiseptic creams, adhesive…
One of my favourite awards shows, Epica Awards, is back with its 2014 winners. One of the reasons why I…
The latest OLX campaign is refreshing because the advertising message shifts focus from the seller to the buyer. The buyer is only a conduit as the end message is directed at the seller – giving him the feeling that ‘there is a buyer for everything out there’.
Changing with the times is not just normal, it is essential – ‘change is the only constant’ and all that.…
First rule of advertising? Noticeability. If your ad isn’t clutter breaking, making people to sit up and take notice, it…
Pepsi is going to pull out of the upcoming Super Bowl event, in Feb’10. Traditionally, the advertising on the event…
A new UK commercial for Oreo is doing the rounds of ad blogs. It is a continuation of the spot…
I actually looked forward to seeing this new work for Absolut, titled ‘Anthem’. Needless to say, the earlier Absolut work…
The special event to announce a new iPod Nanos, iPod Touch and an upgraded iTunes was held yesterday in San…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
Not a single official word from Apple on the ‘Apple Tablet’, but speculations are rife. They span the entire spectrum…
Back during my advertising days, not jus the copywriters, even the Account Management folks had to ‘write’ a lot. Minutes…
A couple of new ads are out from Flipkart. To me, they reinforce the ease of use (a continuation of…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
PC users have over time become familiar with some of the Mac Apps like QuickTime, iTunes. While those are both…
A sore point for Mac enthusiasts in India is the huge price differential between the local price and US price…
Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and…
Business Standard reports that Apple is likely to launch the iPhone in India by September this year. The report quotes…
One of the pet pastimes of the tech world, bloggers and Wall Street seems to be predicting Apple’s next move.…