I have not been able to update my blog over the past few weeks. I aim to post a compilation of compelling creative ads every week and an occasional post on issues pertaining to the business of advertising. This week’s post includes ads from Liquid Death water, Hyundai’s IONIQ and a few others. Liquid Death: Kids Hydrating at a Party Judas Priest’s ‘Breaking The Law ‘ forms the perfect background score for visuals depicting a…
In the late 1980s, political scientist Joseph Nye Jr. coined the term soft power. He defined it as it as a country’s ability to…
In my advertising career, I have not launched or grown an ad agency brand from scratch. So I am no expert in the domain…
It’s that time of the year when ‘best of the year’ lists are published, so here are my picks for ‘Best creative ads of 2022’ – similar to my list of creative picks last year and the one from 2020. Over the last few years, the ad industry has taken pains to convey that their business has changed fundamentally. Agency executives say that the business is about being at the intersection of technology & data,…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general…
The business of marketing & advertising is about persuasion. Brands aim to persuade consumers to change perceptions, switch brands or change habits. The various teams which make it all happen, have to persuade colleagues, seniors and partners into buying their ideas and recommendations. Such persuasion can happen through the written word (an email or memo) or talking one’s way through at meetings, discussions or through a formal presentation. When I started off in advertising, formal…
My weekly compilation of clutter-breaking creative ads is a small tribute to marketing & advertising teams everywhere. An ad first has to get noticed.…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general…
Getting an ad noticed by consumers is not an easy task. Most of advertising is just ignored – a fate worse than being noticed and disliked. Ads which are seen, recalled and spoken about positively are rare. My weekly compilation of clutter-breaking ads is a small tribute to such efforts – I know how difficult it is to create such, given the fuzzy nature of briefs and the chaotic, whimsical approval process. Here are a…