Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new…
Referring to the hype and global media attention for the launch of Samsung S4 in New York, Fortune magazine’s Apple…
I don’t remember liking that Indigo Airlines font the first time I saw it. I did not think it had…
This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything…
It has been a year since the first rumours started about Apple launching a wearable device, most commonly speculated to…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store for iPhone/iPod Touch is in the news constantly for both the wrong reasons and the right ones. Apart from changing the we use a mobile phone (a music player, an internet device) it is slowly creating an alternate revenue stream for developers. It is still early days for the App Store, but it is phenomenal…
The nominees for the Creative Awards at Goafest were on display, as is customary, at the venue. Here are a few that caught my eye. There were a few that were based on good insights. Most were self indulgent, though.
Advertising pundits propound the theory that the first rule of good advertising is: noticeability. It makes sense – if your…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
India has been referred to as the land of contradictions, the land of extremes and so on – referring to…
When I saw the extension of the ‘Har friend zaroori hot a hai’ theme campaign into short films, I thought…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience…
Yesterday’s Sunday supplement of the Times of India carried a men’s fashion brand ad in every page. In all of…
I have briefly touched upon some of the critical issues facing the advertising industry in this blog – the oft-quoted…
When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of…
The description over at YouTube says: Tata Sky+ HD’s latest TVC is the longest TV commercial (with a run time…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that…
“What’s the point of making such a costly three and a half minutes long ad film when Google anyways has…
Going by the rapid increase in Facebook fan pages from brands, you’d think that ‘I want a Facebook page’ is…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…