Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
Over the last few days, couple of ads from a deodorant brand Layer’r Shot caused widespread outrage (and rightly so)…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
Every week I attempt to share a compilation of clutter-breaking creative ads. Aside from these, I occasionally share some views on topics pertaining to the advertising & marketing industry. This week’s compilation includes ads from Apple, Hokkaido – an island in Japan and Motilal Oswal among others. Apple: The whole working-from-home thing Last year, Apple released an ad showcasing how a startup team collaborates to create a circular pizza box. The same team is back…
In a case of great follow-up journalism, The Industry Standard went back to seven of the harshest critics of the iPhone when it was launched.
We’ve all seen the T-Mobile Royal Wedding video which has become a viral hit with over 14mn views. Back home,…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message.…
I came across this wonderful piece of ambient work for South Carolina Tourism. All the creatives were placed in airports…
The special event to announce a new iPod Nanos, iPod Touch and an upgraded iTunes was held yesterday in San…
Talk about catching them young. A campaign for The Economist (doing the rounds of almost all the ad blogs) caught…
There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be…
Just back from a short break. Lolling in the pool with my daughter for an hour was great! #positweets #…
In the fashion category, advertising is often the differentiator. Since genuine product differentiation is rare, the imagery around the brand…
I don’t watch much TV and hence my source of new ad campaigns (at least in India) is from online…
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…
Been following the developments of the WWDC through live blogs at Engadget and Gizmodo. The event is showcasing Apple’s support…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
The advertising industry had it relatively easy for many decades when media clutter was nowhere near what it is today.…
Now that the headline has got your attention, here’s the point. The iPhone has been declared a dud in India,…
You guys been following Operation Chokehold? Let me fill you in quickly. Fake Steve Jobs (Dan lyons) wrote this amazing…
Came across this ad from O2, the UK telecom player for the iPhone. No, not an ad selling the iPhone…
So Apple finally sent out an official response to the location-tracking controversy this week. For almost 10 days prior to…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
Ask any user of a brand that requires customer care support and you will rarely get rave reviews. Even if…