Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
‘Oh, brilliant advertising, how I miss you so’ is an inspirational series of posts on LinkedIn, curated by Gregg Benedikt,…
Ad industry veterans said recently in an interview that brands should ‘think apps and not ads’. I respect the two…
Switch on FM radio in any Indian city (any city for that matter) and you are likely to be bombarded…
With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production…
Weiden & Kennedy have developed this TVC for Procter & Gamble’s Old Spice Hair & Body Wash. It’s premise is a simple question: Is it right for me? I thought it was brilliant given a descriptor like ‘Hair & Body Wash’ – I guess do wonder if its a shampoo or a body wash? The TV effort is matched by an equally amusing online effort. You are asked to use the hair mound to ‘accurately…
I have lived the life of a paying guest in Mumbai as a rookie in advertising many moons ago. Living…
Every day we all see hundreds of ads but hardly notice a handful. Only a small portion of ads are…
Creating great creative ads is not easy. In advertising it is believed that the important task of an ad is…
For some weeks now, I have been reading up about iPhone shortage in the US and British stores. Prior to…
An ad’s first task is to get noticed. The top creative ads in any era – be it in the…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
How to tell a compelling story, that affects the viewer in some way… in 30 seconds. That’s the challenge and…
Advertising exaggerates. That’s something we’ve come to accept. No one is likely to believe that a face wash brand will…
I was watching a segment of a TV show on marketing & advertising and heard a global leader of a…
Apple has released 3 new commercials, promoting the diversity of Apps on the iPhone. I guess the stage at which…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
The blogosphere in India is abuzz with dismay on the iPhone pricing here. Singapore is also launching on Aug 22, and SingTel has offered not one, but seven price plans for the iPhone!
At the Annual Shareholders Meeting this week, Apple gave an indication of their focus on new markets. They plan to…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
It’s here – a USB modem stick that says up front that it is compatible with a Mac. Vodafone has just launched its USB stick, with the claim that its is the first such device for Mac users.
Hello, I am a Mac. And, here I go again, writing about Macs and PCs. One of the classics in…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.