It's always fun to see creative teams try something new in a category which is known for templates or formulas in advertising themes. Last week I came across one such in car advertising. In the same category, there was a clever use of print media too. Herewith my picks of creative ads from last … [Continue reading]
British Army, Pizza Hut and more: creative ads of the week
The past week wasn't one of rich pickings when it comes to spotting creative ideas. Of the lot, the ones which caught my eye include a recruitment campaign for British Army, a TV spot for Pizza Hut and a few more. British Army … [Continue reading]
Combiflam IcyHot, #SachMein, Disneyland Paris and more: 8 top creative ads of the week
We come across hundreds of commercial messages everyday. A majority of them go unnoticed. Only a handful get our attention and perhaps even smaller number remain memorable. Here are a few which caught my eye this week: Combiflam IcyHot: Strong … [Continue reading]
#startalittlegood, @Qantas and more: 6 compelling creative ideas of the week
Every day we see hundreds of commercial messages. But only a handful of them are even noticed. An even smaller number of such ads strike a chord and become memorable. Herewith a few creative ideas which caught my attention over the last week. The … [Continue reading]
No, not all products & services are remarkable
A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’ that resonates. If only it worked like that in real life. Most products & services fulfil basic necessities of … [Continue reading]
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