The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
In 1905, John E. Kennedy, then a relatively unknown copywriter, described advertising as ‘salesmanship in print’. He later joined Lord &…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining…
Reports suggest that Air India is planning to change its mascot “to tweak his image to make it more in tune with the changed times”. I thought the new representation (if true) was atrocious. It is inelegant and a neither-here-nor-there mishmash of the old concept and a possible new one. A logo is meant to convey a visual idea in an instant and make the brand inviting…likeable. I am not sure if the new representation does that.
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time,…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in advertising, I have been part of research of two kinds: actual face-to-face meetings with end consumers (through market visits, attending focus groups) or sitting through presentations of research findings. The research was of two kinds: category research and advertising research. The former was meant to be a deep-dive into the category, a user’s behaviour towards…
When it comes to media innovation, brainstorming at the agency generates several ideas that get shot down for logistical or…
Every week, I attempt to share a curated list of clutter-breaking creative ads. Occasionally, I share some views on industry…
Here is a collection of random print ads that rely less on the copy but more on the visuals to…
The advantage of being late entrant in the telecom category is that you can create dissonance about existing brands. But…
The ads for iPhone and iPad have usually been very product focused – as opposed to what is loosely described…
It is said that a majority of ads go unnoticed. It is such a pity considering the huge investments and…
Saw a new hoarding for The Economist in Bangalore today. This one relies on typography as a visual device, coupled…
A majority of ads are simply ignored. That’s a fate worse than being disliked. In the case of the latter,…
Beyond advertising portals, a new ad, titled ‘911’ for Apple Watch Series 7 is creating a buzz on the mainline…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
Blackberry 10 takes a contra approach to showcasing a mobile phone’s features by not showcasing them. Mobile phone advertising was…
Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you’ve been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
After witnessing the recent marketing blitz by Flipkart, Snapdeal, Amazon and Myntra,I was reminded of a rather well known saying…
For many in today’s marketing world, it is fashionable to believe that advertising is anything-but-advertising. Some of the recurring points…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
Tech2 claims that Vodafone India will launch the iPhone 3G on Aug 18. Pricing and ‘other essentials’ are unknown. No official word from Apple yet.
‘Those were the days’. Every era sees folks of a certain vintage utter these words as they look back wistfully…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…