Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
No discussion about the ‘new advertising’ is complete without someone uttering the word ‘conversations’ in the context of brands and…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
The fundamentals of marketing communications is believed to be the same, be it in the traditional media world or the…
A retail analysis firm recently published a report after studying 160+ US retail chains. In terms of sales per square…
In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: BunBun Paprika: Bollywood Badass I find ads from Thailand…
Every day we come across hundreds of commercial messages. But we notice only a handful and remember an even smaller…
Every week, I attempt to share a compilation of creative ads. The first and most important test for any ad…
It is said in a lighter vein that Super Bowl is more of an advertising festival than a sporting one.…
It is said that the beauty of TV commercials lies in the fact that they tell a story in just…
The 2nd installment of the Seinfeld-Gates series for Microsoft Windows is out. This one may still get a reaction like,…
The benchmark ad for Chlormint is likely to be the paanwala ad, which introduced the line ‘Dobara mat poochna’. It…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…
I shared an image of the Average Selling price of major smartphone brands (as reported in a Mashable article) on…
Referring to the hype and global media attention for the launch of Samsung S4 in New York, Fortune magazine’s Apple…
Despite posting a 48% year-on-year growth to $710 million revenue in Q4 (Oct-Dec’15) Twitter got a lot of flak in…
How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have…
As consumers, are we rational or emotional? Many marketers believe that appealing to the rational mind is the best bet…