Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog.…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
After witnessing the recent marketing blitz by Flipkart, Snapdeal, Amazon and Myntra,I was reminded of a rather well known saying…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of…
The ‘Shot on iPhone’ series is a great example of letting the results do the talking rather than list the technical features of a phone as camera. In the latest edition, iPhone 13 Pro’s great video capabilities are showcased. A heart warming commercial, Pampers for Preemies, which strengthens Pampers’ perception as an expert can be seen in a new ad. These are part of my weekly collection of clutter-breaking creative ads (aside from the occasional…
‘What is the insight?’ That’s a question many an AE and Planner have dreaded being asked by the Creative Director,…
Loved this new ad for The Sunday Times promoting a new supplement on Culture: ‘for the next four weeks explore…
A new television spot for Accenture is making the rounds of ad blogs. It started off as a print campaign…
It’s been a while since I was really happy about anything that I wrote on my blog. And the urge…
Ads that poke fun of the vagaries of the ad agency business are like inside jokes. It tickles agency folks…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance…
Heineken had one of the all-time great ad slogans: Heineken refreshes the parts other beers cannot reach. Quirky, memorable and…
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is…
Given the focus on smartphones and tablets nowadays, the Mac vs PC debate has probably given way to Mac vs.…
In 1899, the U.S. Patent Office commissioner stated that everything that can be invented has been invented. Thomas Edison, who…
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of…
If we meet someone who speaks well we tend to form a positive opinion of them: we equate articulation with…
India has got its iTunes store. As of now only the App Store contents are available at the store. Can’t wait to try out the new apps. Can the iPhone be far behind?
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…
Sick of hearing terms like User Generated Content and viral videos? Here’s another unlikely brand that has jumped into the…
Apple revealed a new page, ‘Shot on iPhone 6’, dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) – all of which are meant to evoke a ‘wow!’ reaction. I don’t know if the campaign was timed to launch alongside the Samsung S6 launch but it appears to be so. At the Samsung S6 launch event the brand took pains to compare pictures taken on that device along with those from an iPhone 6, obviously showing the latter as worse off.
The ads for iPhone and iPad have usually been very product focused – as opposed to what is loosely described…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.