Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
Like many budding bloggers, I too have read several tips on blogging. Most of the advice rang true for me,…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently. The headline may have been awkwardly phrased but the message was clear: marketers are increasing turning to ‘specialist’ social media or digital agencies for digital creative & execution and not to their traditional ad agency. The common reason attributed to this is that the traditional or mainline agency ‘does not get the new medium’. If…
The idea of creating a TV spots based on tweets and air them within 24 hours is a novel one.…
I liked the insight here: however much you love your gadgets or possessions, parenthood prepares you for sacrifice. And Nissan…
Apple India site says Snow Leopard, 'now available'. iStore says they haven't heard yet # Apple India says Snow Leopard…
Every business looks forward to the festive season. Globally, the Oct-Dec quarter is considered the best of such seasons. Apple…
Focus Groups. Two words that conjure up visions of long meandering chats, forced probing questions (yeh jingle kaisi lagi aapko?…
What next for the iPod? It has morphed into an internet device so the original, classic mp3-player is no longer as attractive as it was. It shows in the numbers – Apple sold 10.89 million iPods during the quarter ending March’10, representing a one percent unit decline from the year-ago quarter.
A new commercial for Nissan Leaf – the electric car from the USA is likely to make the rounds of…
Most ads are simply ignored. That’s a fate worse than being noticed but disliked or being indifferent about it. My weekly…
The ‘Thank You, Mom’ campaign by Procter & Gamble continues to tug at heartstrings with their latest version – in…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…
An interesting outdoor creative for Kracken Black Spiced Rum got a mention on BuzzFeed, Adweek and Huffington Post recently. The…
It’s official. Apple has sent out an invite to the Press on Jan 18th, via email. The invite, with a…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
You guys been following Operation Chokehold? Let me fill you in quickly. Fake Steve Jobs (Dan lyons) wrote this amazing…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…
The moment I finished watching the new film, Our Signature, from Apple my heart sank a little. It has all…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…