Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
There could be 3 broad ‘levels’ in almost every department in an advertising agency: Directional, Supervisory and Execution. Each of…
There’s been considerable discussion around native advertising (good reads here and here) of late. For the uninitiated, Wikipedia defines native…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
As consumers, how often have we experienced a situation where we remember elements of an ad (such as a key…
The print work from DDB South Africa for Energizer which won the Grand Prix in the Press category is simply brilliant. It provides a new twist to the ‘long lasting batteries’ promise of Energizer.
Product launches from Apple follow a pattern: Mac rumor sites, tech blogs and forums will first speculate on what the…
Every week, I attempt to share a few creative ads which I thought were clutter-breaking and compelling, aside from some…
Steve Jobs is considered a master presenter. Just watching the still images posted by the bloggers at WWDC confirmed this…
The Vikatan Group, a renowned Tamil publication group has launched an entertainment magazine called Timepass. The ad tells the story…
Guinness is running a new campaign, ‘Made of More’, which celebrates an ‘attitude’ – of getting more out of life.…
I have written about this in the past too. The advertising from the Gulf region is getting remarkably slicker both…
If you have heard the term viral marketing, you must have seen the Cadbury’s Gorilla advert. The sequel to this…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Apple is reportedly in the process of setting up an internal ad agency. This development is seen as a result…
Apple recently announced blow out Q4 2010 results: 91% growth in iPhone sales compared to SPLY, over 4mn iPads sold…
Remember ‘ambient’ advertising? Just over a decade or so ago, it was all the rage. Essentially, it was using non-traditional…
Windows XP SP3 sends PCs into endless reboot | The Register: “” Here comes Groundhog Day again for PC users.…
Another sign of Hindi movies getting international marketing exposure – Chandni Chowk to China makes it to the Apple start…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under…
This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything…
OK, here’s one more attempt to convince the huddled masses about the superiority of the iPhone and why they should…
I had made a short list of iOS-exclusive apps (14, updated to 17) which, on hindsight required a lot more additions. So…