Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…
Recently, there was much furore on social media over an Instagram post from Kent RO Systems for their atta &…
A couple of new ads are out from Flipkart. To me, they reinforce the ease of use (a continuation of…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
Have you seen Part Uno of this post? Without much further ado, herewith the rest of the ads: 20. Milko: ‘a near cow experience’ – the claim and the execution may seem bizarre to us in India, but I guess its a quaint way of equating ‘natural’ with the brand. Agency: Åkestam Holst, Sweden 21. Niedermeyer a consumer goods retail store advertised for its range of digital cameras with super zoom capability. Agency: TBWA/Vienna 22.…
Every week, I attempt to share a curated list of clutter-breaking ads. The first and most important job of an…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
A campaign for Animaster is doing the rounds of ad blogs. While the idea of ‘Careful what you think (of)’…
I quite like this initiative from the organizers of the Cannes Advertising Festival. Worried about the number of participants this…
The 3rd Anniversary Issue of Campaign India hasn’t reached me yet, but I browsed through some pages of the electronic…
Remember the Aspirina, CafiAspirina campaign which won big in 2010 and again in 2013? A new campaign for the same…
The Christmas ad season is almost over. But perhaps the best Christmas-themed ad this season was out this week. And…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to advertising agencies &…
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
Much has already been written about the secrets of Apple’s marketing success – in the form of blog posts and…
‘It runs Android 2.2’ – he said, with much emphasis on ‘2.2’. And in case I didn’t get the significance…
Apple’s success in retail, through its company-owned Apple Stores has been a subject of many articles & case studies. The…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
Motorola is set to announce their tablet device, based on the Android Honeycomb platform at the CES 2011. Their teaser…
The next version of the iPhone operating system is going to be previewed tomorrow and the rumours (as usual) are…
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…
Tech and marketing pundits may provide a list of reasons for iPad’s success: creating a new market, it’s pricing, form…
There was a time when news was what we read in the papers about events which happened the previous day.…