Every week, I attempt to share a few clutter breaking creative ads which caught my attention. Over the last ten years, I have shared views on topics pertaining to advertising too. Here's my collection for the week ending January 17, 2020: Heineken: Daniel Craig vs James Bond When you have to … [Continue reading]
6 top creative ads of the week: @turbotax @SingleCare and more
Every week I attempt to share a compilation of compelling creative ads. Aside from such compilations, I write about topics pertaining to branding & advertising once in a while. Here are some clutter breaking ads which caught my the week ending … [Continue reading]
Burger King, @booking and more: 3 creative ads of the week
Noticeability is the first test any advertisement has to pass. Research shows that a majority of ads go un-noticed thus leading to huge waste of marketing investments. Only a handful of ads get noticed and more importantly are recalled or remembered. … [Continue reading]
Brand Custodian: CEO, employees or the customer?
In 1962, ad legend Bill Bernbach of DDB requested something extraordinary from his client, Avis. He wished they would run whatever advertising the agency recommended. Avis was up against the big spending market leader, Hertz; so they were … [Continue reading]
iPhone 11 Pro's 'Snowbrawl', Aviation Gin's smart response to Peloton ad: 4 creative ads of the week
The first and most relevant task of advertising is to get noticed. If that is not achieved discussions on creativity and relevance are secondary. A majority of ads - be it in the online or offline world, are simply ignored. In today's context the … [Continue reading]
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