Every week, I attempt to share a short compilation of creative ads which caught my eye recently. The attempt is to acknowledge the hugely difficult task of creating compelling commercial 'entertainment' which is not ignored - as most ads are. This week's list includes TVCs from Apple, Warburtons and … [Continue reading]
DHL, WeTransfer and more: top creative ads of the week
In my last week's compilation, I missed a couple of ads from Swiggy and Wild Stone which I've added in this week's compilation which includes ads from DHL, WeTransfer, Apple and more. DHL: Bryan Adams - the tour before the tour The journey of … [Continue reading]
In-house #advertising creative teams: getting the best of both worlds
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time, more control over content & easy access to all company verticals as key benefits. Over the … [Continue reading]
10 top creative ads of the week: @Teleflora, @GilletteIndia and more
The first and perhaps the most important objective of an ad is to get noticed. If an ad goes un-noticed, everything else is pointless. In that context, it is staggering that a vast majority of the ads are mediocre, are ignored and hence wasteful … [Continue reading]
Coke’s print ad which you can ‘hear’ and other top creative ads of the week
If an ad is not noticed, everything else is academic. Unfortunately, a majority of the ads go un-noticed. Among the few which catch our attention, only a smaller number remain memorable. Here are a few creative ads which caught my eye this … [Continue reading]
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