Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
Reports suggest that Air India is planning to change its mascot “to tweak his image to make it more in tune with the changed times”. I thought the new representation (if true) was atrocious. It is inelegant and a neither-here-nor-there mishmash of the old concept and a possible new one. A logo is meant to convey a visual idea in an instant and make the brand inviting…likeable. I am not sure if the new representation does that.
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
A social media post caused a diplomatic incident recently after a severe social media backlash over a social media post…
Cleartrip has been my go-to option for travel bookings – be it airline, train or hotels. I quite like the experience across platforms – be it on the web or mobile devices. In my view, its design (and in a Steve Jobs-esque way not referring to just its looks) is the primary differentiator as there are tonnes of options in this genre. Despite several temptations from other brands – be it via ads, offers etc.,…
The Hindustan ka dil dekho (See the heart of India) ad from MP Tourism was clutter-breaking in its execution. The…
The Inspiration Room: Daily writes about two new TV spots on air in Australia promoting summer cricket rivalry between Australia,…
One of the legendary campaigns in the oral confection category is the one for Altoids. It was popular for it…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in…
Earlier this month, I noticed a gem of a campaign for Ivory soap. It’s a re-launch of an iconic brand…
Advertising was once described as ‘salesmanship in print’. Given the explosion in media choices, we may have to revise it…
Loved the design and art direction in these ads for Public Transport, Victoria. They pass the first test of advertising:…
New Zealand’s Steinlager beer realised that binge drinking is a problem that needs to be addressed. Instead of getting all preachy, they have taken a fun but seemingly effective route.
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
The Nike Better World campaign has been doing the rounds of ad blogs, since Jan’11. What I liked about the…
Is there such a thing as brand love? Some marketers and industry observers seem to think so while others dismiss…
Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic…
An update on my Nokia phone installed Nokia Music and along with it the Nokia Music Store (no Mac support…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but…
In 1899, the U.S. Patent Office commissioner stated that everything that can be invented has been invented. Thomas Edison, who…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.With…
Came across this ad from O2, the UK telecom player for the iPhone. No, not an ad selling the iPhone…
Got myself a Blackberry recently, triggered by two reasons: the seemingly endless wait for the iPhone 3GS India launch and…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
I promise not to inflict on you, dear reader any more of my stories on the yellow-tinted-Macbook. Unless of course…
There’s been considerable discussion around native advertising (good reads here and here) of late. For the uninitiated, Wikipedia defines native…