Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
Agency: McCann As expected, Dumb Ways to Die, created for Melbourne Metro, won big at Cannes Lions, 2013. It gained…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week: GE’s #BalanceTheEquation, Sprite’s ‘#ClearHai and more. 1. GE: Balance the Equation A few weeks ago GE announced it has implemented a target to employ 20,000 women in technical roles by 2020 and obtaining 50:50 representation for…
Now that the headline has got your attention, here’s the point. The iPhone has been declared a dud in India,…
Apparently, the newly launched Bajaj Discover DTS-Si has sold over 100,000 units in the first 50 days of launch -…
Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight…
Every week, I attempt to share a curated list of clutter-breaking creative ads. In this week’s edition, hilarious ad for…
Pink and blue. Barbie dolls and construction sets. The difference is forced on kids right from the time they are…
In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up…
There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…
Every week I attempt to share a compilation of creative ads. Crafting clutter breaking advertising deserves kudos as a majority…
Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
In an attempt to counter Apple’s popular & effective ‘I’m a Mac’ series of ads, Microsoft has apparently signed on Jerry Seinfeld, reportedly for US$10mn.
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but…
I had made a short list of iOS-exclusive apps (14, updated to 17) which, on hindsight required a lot more additions. So…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…
Of late, people writing to Steve Jobs have received a reply – mostly terse one liners. A personal reply from a CEO like Steve Jobs is a high and it provides for great publicity. Especially for tech blogs. The latest one is an email debate of sorts between Ryan Tate of Gawker and Steve Jobs. Steve Jobs delivered a ‘F$%^& you!’ statement to Gawker.
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…
There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be…