Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
Advertising is meant to either effect a change in perception or behaviour. Sometimes, the former can lead to the latter.…
The results of the 2014 D&AD Awards are out. Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists to promote excellence in design and advertising. D&AD ‘exists to stimulate, enable and award creative excellence in design and advertising’. It is a highly respected award and recognises great design beyond advertising – some of the categories include Product Design (in 2012, Apple was named best…
Both on Seventymm and Bigflix, I have close to signing up but never signed on. The barrier was not the registration fee but a niggling doubt whether this kind of service is really useful for me.
The Indian Premier League is interestingly poised as we speak. There is no single favourite emerging and there have been…
There is one aspect of advertising, where India is far behind many of the markets abroad: execution and attention to…
While TV advertising is about telling a compelling story in 30-seconds (that attracts even some feature film directors to this…
Maybe it’s my penchant for drawing from my childhood days, that I still seek out great illustrations and drawings in…
Every week I attempt to share a curated list of clutter breaking creative ads. The first and most important task…
Lovely spot to promote a Monday-only promo at Starbucks, UK. Agency: BBDO; Production: Brand New School Always nice when the agency…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It…
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
The LA Times writes of a new affliction: Appiphilia. Its the obsessive use of the iTunes App Store – both…
A cursory check about the search term ‘iPhone’ in India over the last 30 days, over at Google Insights for…
Microsoft recently touched a chord among both PC and Mac users with their ‘shopping for a laptop’ ad featuring ‘Lauren’.…
So Apple finally sent out an official response to the location-tracking controversy this week. For almost 10 days prior to…
This should settle the rumours about Steve Jobs’ health. Hmm…at least for another 5 days? Letter from Apple CEO Steve…
Recently, there was much furore on social media over an Instagram post from Kent RO Systems for their atta &…