I attempt to compile a list of compelling creative ads, which usually are just a handful among the hundreds of ads we see everyday. Last week, I took a break and shared some notes from a marketing & advertising conference. This week's compilation includes TV commercials from Savlon, Cadbury's … [Continue reading]
Brand purpose, copywriting, Kumbh Mela and more: notes and observations from #ZeeMelt: Part 2
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post earlier this week, covering presentations from Mr. R S Sodhi of Amul and Dave Trott. In this post, I share my notes … [Continue reading]
Notes and observations from #ZeeMelt: Part 1
I am in a dilemma sometimes about where to post by blogs - on this platform (where the reach is limited) or on LinkedIn where the reach is potentially larger. I shared this article earlier this week on LinkedIn. Zee Melt - a two-day … [Continue reading]
Breathtaking films from Sony Bravia, Lacoste and more: top creative ads of the week
Some of my weekly picks of creative ads include work from the 'new media' world incorporating technologies like facial recognition or machine learning. This week's list includes good old fashioned TV commercials and print ads. Sony Bravia: Desert … [Continue reading]
Apple ‘Behind the Music’, @Warburtons and more: 8 top creative ads of the week
Every week, I attempt to share a short compilation of creative ads which caught my eye recently. The attempt is to acknowledge the hugely difficult task of creating compelling commercial 'entertainment' which is not ignored - as most ads are. This … [Continue reading]
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