Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will include endorsing a TMT brand – especially as a bus back panel or a billboard. ‘Strength’ is the generic benefit…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes, zany humour and probably featuring talking animals. My weekly compilation of clutter-breaking ads is a tribute to brand teams everywhere, creating such campaigns. Why is Super Bowl special for brands? Every year, brands line up to spend millions during Super Bowl. According to reports, a single 30-second ad can cost $10MN (INR 80CR+) just for…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog.…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
I came across a LinkedIn post linking to an article which called to question the importance of brand names for…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
A majority of ads are simply ignored – a fate worse than being disliked. Clutter-breaking creative ads are a rarity. My weekly compilation is a small tribute to brand teams who manage to create work that’s noticed. Uber Eats: get almost anything Unlike in India where Swiggy & Zomato seem to dominate the ‘delivery everything’ in the quick-commerce category (through Instamart & Blinkit), Uber Eats is a dominant brand for such a service in the…
Gulp. What is happening with Frooti? From ‘Digen Verma’ to ‘India has changed’ (with several others in between) it has…
This happens rarely in Indian advertising – an ad film was premiered in London amidst a bevy of celebrities. The…
Came across this interesting piece of media innovation for BMW Canada. Vice Magazine ran an ad for BMW 1 Series—visible…
We have all seen campaigns that knock competition – it could either be factual comparison or innuendo. And when it…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
Sweet little campaign for RATP, the public transport company in France. It is meant to announce the various sponsorships of…
I have been in advertising long enough to have witnessed some of the earliest ads of Thumps Up. Trikaya Advertising…
Ad campaigns are an inescapable part of our lives. Yet, we ignore more than 90% of the ads out there.…
Though I am not a huge fan of athletics, the news of Abhinav Bindra’s victory at Beijing was truly elating. Not surprisingly, websites and channels are tripping over each other on the story.
A recent post by @famouscampaigns on Instagram showcased two hoardings from Apple: one advertising the iPod in 2000 and the…
Most of the computer users in this universe will wonder what the great deal is about. Some new desktop wallpapers…
Procter & Gamble coined the phrase ‘First Moment of Truth’ (FMOT) referring to the consumer’s first exposure to the brand…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
The comments section of news articles and blogs have been around for a while now. The intention behind providing an…
Aside from the big product announcements, Apple unveiled a new advertising theme yesterday at the WWDC: Designed by Apple in…
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.
India has never been an important market for Apple. During the early ’90s when I was fresh in the advertising…
We are now in the ‘post-event critique’ phase of the Apple launch, with every element of the launch event and…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned into…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…