Every week I attempt to share a compilation of creative ads which caught my eye. Getting noticed is the first requirement of an ad - as otherwise, every other discussion in terms of creativity or efficacy is academic. Among the many hundreds of commercial messages we see everyday only a handful are … [Continue reading]
Tanqueray, WSJ, IKEA and more: top creative ads of the week
Everyday, we come across hundreds of commercial messages - print ads, TV commercials, radio spots, billboards, web banner ads, social media posts and more. Only a handful are even noticed - with a vast majority not paid attention to at all. Even … [Continue reading]
AirPods Pro, Argos and more: 5 top creative ads of the week
Every week, I attempt to put together a compilation of creative ads which break through the clutter. I have not had rich pickings this week and among the handful of ads I noticed, here are a few: AirPods Pro: outdoor done right Outdoor is a … [Continue reading]
10 top creative ads of the week: Experian, Samsung ‘technician’, Tourism Australia and more
I have been blogging for over 10 years now. Some of the posts have been about my views on trends in the the world of advertising & marketing. Over the last few years I have tried to post a compilation of clutter-breaking creative … [Continue reading]
Marmite ‘Mind Control’, Smirnoff, BMW and more: 9 creative ads of the week
Most advertising goes unnoticed. Only a handful manage to break the clutter, get noticed and better still, remembered. Every week, I attempt to share a few compelling ads which caught my eye. This week, the collection of creative ads include TV spots … [Continue reading]
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