Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to create ads that are noticed (the primary task for any ad) and recalled. This week: few tactical ads related to FIFA World Cup and more. Rustomjee: breaking category codes Think of a real estate brand ad and you cannot escape the imager of a tall building and claims on technical specifications of the project. One…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those…
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
It has been a year since the first rumours started about Apple launching a wearable device, most commonly speculated to be a watch. In a couple of days from now, we will know if Apple delivers on expectations. Actually, the company will never actually deliver on expectations because (a) the expectations themselves are spectacular, even unreal and (b) there will always be a section of consumers & media who either dislike Apple (hence pooh-pooh any…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative…
Just back from a 4-day trip to ‘native place’ – that being Udupi and thereabouts in coastal Karnataka. I didn’t…
I never got down to downloading his lecture from You Tube, but I got a copy of his book recently. This may not join the ranks of life changing books, but it is certain to impact many lives. At least I hope so. I found it inspirational.
In the early 1990s, the agency I was working for had a big name bank as a client. The agency’s…
Season 2 of The Indian Premier League is yet to get a go ahead from the Indian Government, even for…
It was declared ‘Word of the Year’ in 2013. In an era where things trends in hours and change is…
The new TVC for Parle Agro’s baked munchies, Hippo, is creating some buzz. A majority of people have reacted with…
Every week I attempt to publish a compilation of clutter-breaking creative ads. It’s just a small tribute to brand teams…
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
As an unofficial Mac evangelist, I was happy to come across a Apple Chipmunks, an Indian site that is dedicated…
In an interesting post titled, ‘The broadcast-ification of social media’, Jake Levine, General Manager of Digg writes that social media platforms…
Among advertising awards, I find Epica Awards fascinating because it showcases work which is not normally featured in popular ad…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
I had written about the Carlton Skytroopers ad and other big beer ads earlier. The brand recently implemented an idea…
It’s common for celebrities and statesmen to evoke feelings of adulation from the public. We all have our role models…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining…