Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
It is a bit hard on TBWA. Imagine a series of emails, which you once thought were confidential, are out…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
Small business owners will relate to an offering that promises rapid growth in their business – it strikes a chord with an entrepreneur. A mini-van is usually the first thing a budding businessman buys and it can lay claim to ‘being with him through the growth phase’. Now imagine you are a copywriter assigned with the task of conveying this idea for Renault mini-vans. And now imagine working with an Art Director who takes the…
The first part of my picks for ‘best ad campaigns of 2023’ is here. Every week, I attempt to curate…
This happens rarely in Indian advertising – an ad film was premiered in London amidst a bevy of celebrities. The…
If you have heard the term viral marketing, you must have seen the Cadbury’s Gorilla advert. The sequel to this…
The recently concluded Earth Hour event attempts to raise awareness about a serious issue. But that didn’t stop these guys…
Every week, I attempt to share a curated list of clutter-breaking creatives. Just being noticed (and not ignored) is the…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on industry topics. Being…
Almost every profession has its own trade magazine. Specialist needs and sports have their own magazines too. I am sure…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Jokes about the general pointlessness of social media networks abound. They are seen as good for idle talk and sharing…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…
Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and…
The Twitter world was abuzz today with live updates on the Oscars and the Ellen DeGeneres selfie (which at the…
Mac rumour sites and Apple blogs are agog with this piece of ‘news’. Image: Flickr According to 9to5mac, Apple’s ‘next…
The expected announcement came: iPhone 3G will be faster (36% faster than Nokia N95 is the claim), cheaper ($200 for…
PC users have over time become familiar with some of the Mac Apps like QuickTime, iTunes. While those are both…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of today’s big football stars coming together in an…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…