Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
MAD Magazine was one of a kind. It was known for its unique brand of satire on all aspects of popular culture and wielded great influence for several decades. Its publisher William M Gaines refused to accept any form of advertising in the magazine and resorted to spoofing popular ads of the day.
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news…
One of the toughest categories to work on? Cars. Genuine product differentiation on which the advertising story can be based on, is hard to come by. And virtually every positioning platform or advertising idea seems to have been done before.
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because…
Competitive advertising has been an effective strategy for many brands., particularly so when consumers see two equals or a ‘worthy…
Let’s face it. While the FM Radio boom in India is a good thing, the side effects are the atrocious…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
Every day we come across hundreds of ads. A majority of them go un-noticed. Only a handful get our attention…
Advertising is an interruption to whatever people are doing. It’s first and most important job is to get noticed. A…
Humour is perhaps an under-explored route in advertising. Admittedly, not all categories, causes or objectives maybe be served well by…
Tech and marketing pundits may provide a list of reasons for iPad’s success: creating a new market, it’s pricing, form…
What a difference a week makes. With the introduction of a new product which got largely positive reviews, a Super…
‘Every day, more photos are taken with the iPhone than any other camera’. That’s the simple proposition. Nothing about a…
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists…
The Reliance Group promoted iStore is running a promotion called Mac to College, in Bangalore. The promo entitles students for a 12% discount on Macbook or Macbook Pro. According to the iStore spokesperson,’many students’ are walking in. And they are not buying it because they can run Windows in it. They are buying it, ‘because its Apple’! Is the Apple halo finally dawning in India?
I was following the live blogs from the WWDC yesterday – it started at 10.30pm (India time) and went on…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of…
Ads spoofing other ads are fun. But they can be a double-edged sword of sorts. It cannot be so close…
Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party…
When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not…
Apple’s retail strategy (outside India) is generally deemed a huge success. According to a 2007 report, Apple’s US stores generated…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message.…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…