My weekly compilation of clutter-breaking creative ads is a small tribute to marketing & advertising teams everywhere. An ad first has to get noticed. Unfortunately, a majority of ads are simply ignored – a fate worse than being disliked. Apple’s brilliant ad to highlight accessibility features, Spotify’s annual ‘Wrapped’ campaign are among the pick of the ads this week. Apple: The Greatest The mobile world is dominated by Android. When it comes to choice of…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general…
Getting an ad noticed by consumers is not an easy task. Most of advertising is just ignored – a fate worse than being noticed…
Bournvita, is a malted health drink aimed at growing children. In India, mothers of such children have been its core target audience. ‘All round development’ has been the brand’s focus for decades. My earliest memory of the brand is its association with the popular ‘Bournvita Quiz Contest’ on the radio . In the recent past the brand has invested in the campaign idea ‘Tayyari Jeet Ki’ loosely translated as ‘preparation for success’ and created some…
It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price of news papers &…
In 1989, British Airways released a campaign considered to be a classic in advertising. Back when special effects were not as advanced as they are today, it brought alive the idea of the brand bringing people together. In 2014, technology was used cleverly to make it appear as if a small boy ‘looked up’ every time a British Airways flight flew over a billboard in Piccadilly Circus. Of course there have several memorable tactical ads…
It’s natural that businesses love the festive season – be it in India or elsewhere. Every region has a season where consumer spends increase…
Last year Cadbury India createad a Diwali ad which was more than just your typical 30-second ad. This year too have they have come…
A couple of recent ads – Stayfree’s ‘Daughter’s Day ad and Dove’s ‘The Beauty Report Card have become topics of discussion on social media and ad industry portals. Ads being noticed and more importantly being discussed is a welcome sign – at least they weren’t ignored. Given the nature of social media one is to expect both positive and negative feedback to any content – so it’s not surprising that recent ads for Dove Indi…