Every week I attempt to share creative ads that manage to break through the clutter and drive home the intended message in an engaging manner. It’s a commendable achievement as a majority of ads simply go unnoticed. Here are my picks from this week: Iceland Air: hard to leave Choosing a travel destination for holidaying is a high-involvement decision. Much research goes into it and the needs & tastes of many have to be taken…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan, Kersy Katrak, Suresh Mullick…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the…
Most ads are simply ignored. That’s a fate worse than being noticed but disliked or being indifferent about it. My weekly compilation of clutter-breaking creative ads (aside from the occasional opinion piece) is a small tribute to brand teams everywhere. Here are a few clutter breaking creative ads which caught my eye this week: Currys: trade in your old tech Recycling gadgets or e-waste is a challenge commonly accepted as a fallout in the digital world. How…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put out by brands too?…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the…
Most ads are simply ignored. That’s a fate worse than being noticed but disliked or being indifferent about it. My weekly compilation of clutter-breaking creative ads is a small tribute to brand teams everywhere who manage to pull of good work despite so many hurdles such as poor briefs and subjective approval processes. Here’s a collection of ads and other creative ideas which caught my eye this past week: Allianz: start making cents While the…
Near 113 million people are likely to watch the 2023 Super Bowl. While there may be several other sports tournaments & properties which attract…
In the archives section of this blog, you will see posts from January 2008. So this is the 15th anniversary of this blog. I…
I have not been able to update my blog over the past few weeks. I aim to post a compilation of compelling creative ads every week and an occasional post on issues pertaining to the business of advertising. This week’s post includes ads from Liquid Death water, Hyundai’s IONIQ and a few others. Liquid Death: Kids Hydrating at a Party Judas Priest’s ‘Breaking The Law ‘ forms the perfect background score for visuals depicting a…