Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex, CEAT and more. Kotex: own your flow In India, advertising for sanitary pads has come a long way. A couple of decades ago, periods were not even referred by name – it was just ‘for those days of the month’. Later we had product demo ads which depicted product features with the use of a…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a collection of clutter-breaking ads for years now. This week: ads from Uber Eats, Volvo, Delta and more. Uber Eats: Jim Courier If you are in advertising, there are some ideas which evoke the ‘wish I had thought of that’ feeling in you. Here’s one such: former professional tennis player, Jim Courier, is well…a courier for…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos…
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025’. This week: ads…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
Of late, several Indian brands have created campaigns specifically on Twitter. An interesting aspect about it is such campaigns are…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining…
Here’s a cute little commercial for Axe Body Wash from Argentina. The premise: if you use a woman’s beauty soap you will smell like a woman. The idea: you will end up getting dressed up like a Princess. The twist in the tale: the man gets dressed up by assorted animals, apparently like a story from Sleeping Beauty – where the birds help the poor girl get ready for the prince. The Axe Effect of…
Hundreds of commercial messages compete for our attention every day. But very few can be called creative ads – they…
Advertising agencies are getting into the act with the election fever in the US. Adweek commissioned leading agencies in the…
Alcoholic beverages are one of the most visible categories in advertising. The vast range of appeal – from humor (beers)…
The print work from DDB South Africa for Energizer which won the Grand Prix in the Press category is simply brilliant. It provides a new twist to the ‘long lasting batteries’ promise of Energizer.
There is one aspect of advertising, where India is far behind many of the markets abroad: execution and attention to…
Got myself a Blackberry recently, triggered by two reasons: the seemingly endless wait for the iPhone 3GS India launch and…
As consumers, are we rational or emotional? Many marketers believe that appealing to the rational mind is the best bet…
Given the focus on smartphones and tablets nowadays, the Mac vs PC debate has probably given way to Mac vs.…
Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but…
Mac rumour sites and Apple blogs are agog with this piece of ‘news’. Image: Flickr According to 9to5mac, Apple’s ‘next…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?