Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
The rise of digital marketing has seen some marketers hail every shiny new toy as the next big thing -…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the…
Like many budding bloggers, I too have read several tips on blogging. Most of the advice rang true for me,…
In mass media, stereotypes are everywhere. In movies – an Indian call-centre employee, the loud Sindhi, the perennially drunk mechanic…
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
A tweet about creativity aptly sums up the aspects on display with many of the creative work showcased here. Of the lot, the ultimate truth is the one listed last. What say? Image via: Adteachings Herewith my weekly picks of compelling creative ads: Jaguar Range Rover: Warning Signs A few years ago, activations and stunts were a novelty. In 2012, this stunt performed in Belgium for a TV channel was riveting and went viral. Many…
Came across this lovely video produced for YPO (Young Presidents Organization). It’s fast gaining popularity on YouTube and on Facebook.…
A new ad from Nike – ‘You can’t stop us’ released a couple of days ago has gone viral. At…
Ad campaigns are an inescapable part of our lives. Yet, we ignore more than 90% of the ads out there.…
Great stuff. Says it all without saying a word. Agency: Publicis, New York Sure to strike a chord with those…
I follow a handful of advertising portals which showcase new work. While most of those are run of the mill,…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Nokia announced their own App Store, which will be first seen in their N97 model – it will be available…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
My first experience of Apple was through the Mac OS 9. Compared to whatever Windows version we were using then (’98,…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It…
R Sridhar, a much respected name in advertising & marketing circles, has recently launched an iOS app called TickleMeThink. The…
Every category of advertising has a code. A common debate is one about B2B vs B2C. Luxury brands (think high…
News is rolling in that Microsoft plans to drop Seinfeld from their advertising- after a long run of er…two weeks.…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
There was a time when news was what we read in the papers about events which happened the previous day.…
There’s hope for all Mac lovers in India. The low awareness, even lower preference for Apple in India, maybe a…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…