Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message.…
There is a lot of talk recently about the need to drop the word ‘digital’ in marketing & advertising. The…
Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive…
It is fairly well known that marketers and agencies consider hashtag trending (preferably No.1 in a geography) as a key…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Product launches from Apple follow a pattern: Mac rumor sites, tech blogs and forums will first speculate on what the upcoming product will be all about. Then someone will post a link-bait article along with hazy pictures of the purportedly new product. Fans, anti-Apple brigade and trolls will all join in the fun. And then the product will be launched followed by a mix of criticism and rave reviews. While Apple never goes out to…
Word puns on names of cities have been done before in print campaigns. But this one from Expedia, UK stood…
It is quite uncommon to see well-written, long copy print ads in today’s advertising. There are several reasons contributing to this situation. Visual driven communication dominates static advertising. We are all time poor nowadays thanks to the increase in media clutter. There are far too many things vying for our attention and we can only consume so much. So, telegraphic messages which drive home a point in quick time are the order of the day.
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
In client-agency meetings the issue of ‘branding’ crops up when it comes to planning a new commercial or dissecting an…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
As ideas go, this definitely is ‘wish I had thought of it’ variety. Here is Fisher-Price, a toy brand creating a film which captures the excitement and anticipation surrounding some of the first babies born around New Year’s day. What an awesome idea! The film showcases real parents hold their babies for the first time and speaking of what they wish for the babies. The idea is definitely touching and the timing is brilliant – we are all in the mood for ‘new beginnings’ still and such a film definitely strikes a chord.
Ah, the good old demo. Used often in the automobile category to demonstrate anything from power to features like rear-view…
At the recently concluded Goafest, Mr D. Shivakumar, Vice-President and Managing Director, Nokia India spoke about the coming 3G revolution…
Over two decades ago, sending out the New Year greeting card was a big event in ad agencies. At Trikaya,…
The Apple event on October 22 showcased a lot of new products and videos to go with them. Before Tim…
A cursory check about the search term ‘iPhone’ in India over the last 30 days, over at Google Insights for…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with…
At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
Came across this cool new app for iPad – currently released only for the Australian market: Twelevision. What is it? Twelevision is a Twitter Client specifically written to help you tweet about television shows and follow conversions about shows people are watching. Essentially it collects all Twitter conversation about Australian television shows and aggregates them on one place.
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
Apple’s retail strategy (outside India) is generally deemed a huge success. According to a 2007 report, Apple’s US stores generated…
India has got its iTunes store. As of now only the App Store contents are available at the store. Can’t wait to try out the new apps. Can the iPhone be far behind?
‘Those were the days’. Every era sees folks of a certain vintage utter these words as they look back wistfully…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…