Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…
The launch of ‘Vigyapanti’ by AIB renewed the debate in trade press about the rise of such enterprises which focus…
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
Ad industry veterans said recently in an interview that brands should ‘think apps and not ads’. I respect the two…
Close on the heels of the ad introducing Google Chrome in the UK (created by BBH-Labs and Glue London) comes this wrap around ad. Released today in the Metro, a UK daily, this 4-page wrap around highlights the 7 features of Chrome viz., speed, stability, security, omnibox, new tab, Incognito and Themes. And in keeping with the spirit of the holiday season, the last page highlights the to-do’s: Interesting to see Google get aggressive on…
Must hand it to W+K. They have consistently produced great work for a diverse set of brands, Lurpak being one…
It is said in a lighter vein that Super Bowl is more of an advertising festival than a sporting one.…
The mobile services war heats up again with the entry of Aircel – a joint venture between Maxis Communications Berhad…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that…
Tech2 claims that Vodafone India will launch the iPhone 3G on Aug 18. Pricing and ‘other essentials’ are unknown. No official word from Apple yet.
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
The latest British Airways anthem commercial ‘To Fly. To Serve’ got a lot of mentions on ad blogs and was discussed on…
According to some estimates, brands are expected to spend $15bn on influencer marketing by 2022. But media reports also indicate that the…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
Brandchannel has announced the results of the 2009 Brandjunkie Awards. Brands are rated on retail environment, packaging, their ability to…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
At the Annual Shareholders Meeting this week, Apple gave an indication of their focus on new markets. They plan to…
‘It runs Android 2.2’ – he said, with much emphasis on ‘2.2’. And in case I didn’t get the significance…
How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to…
Over the last few days, many enterprises and brands have put out branded communication in support of what has come…
The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’…