Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
A recent speech by the Indian ad legend, Mohammed Khan caught the fancy of many ad folks, going by the…
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
It’s been over a month since I updated this blog. Since 2009, my attempt was to publish at least 2 posts per week. Usually I ended up writing more, depending on the ‘inspiration’ and the urge to write. Blogging is about passion, discipline and hard work. It’s not easy – aside from overcoming internal hurdles, there is external pressure too. Overall its been rewarding though – from being nominated to the Indibloggies award to increase…
Every week, I attempt to share a curated list of clutter-breaking creative ads. In this week’s edition, hilarious ad for…
Pundits, as is their wont, are telling successful companies how to do business. Apple is their favourite, as any comment…
Remember the ‘Just passing by’ TV spot with its montage-style visuals and great copy? There was a similar one during…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Airtel Broadband service not up to speed http://bit.ly/d2yqb #airtel broadband # The Power of Analogy | Copyblogger http://tr.im/weGl # New…
For years, creating ads for regional channels (sometimes referred to as ‘vernacular’ advertising) in India meant dreaming up a TVC…
The cheeky (and eminently extendable ) ‘probably the best beer in the world’ line of Carlsberg gets a new twist.…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of today’s big football stars coming together in an…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that…
Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade…
The author of this post is Anand Narasimha – Professor-Marketing & Strategy, at IFIM Business School, Bangalore. With three decades…
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
Reports suggest that Air India is planning to change its mascot “to tweak his image to make it more in tune with the changed times”. I thought the new representation (if true) was atrocious. It is inelegant and a neither-here-nor-there mishmash of the old concept and a possible new one. A logo is meant to convey a visual idea in an instant and make the brand inviting…likeable. I am not sure if the new representation does that.
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too…
Tablets were proclaimed to be the saviours of the ailing newspaper & magazine industry in the US. Several newspapers and…
Of the default applications that come with a Mac (Safari, Mail, iLife, iWork etc.) the one’s I use most every…
@GrimmFaced sent me this link on Twitter, with a request to RT. The work? An eco-friendly shopping bag for Lee.…