Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion Days, hilarious ad from Thailand and more. Flipkart: are you really Gen Z? Brands are obsessed with appealing to Gen Z typically aged between 14 & 28 years in 2026. This cohort is considered to be digital natives with estimates ranging from 377 million to 407 million individuals. Reports indicate that this group has a…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Pundits, as is their wont, are telling successful companies how to do business. Apple is their favourite, as any comment…
In India, when we say ‘activation’ what comes to mind is a brand-related activity in a shopping mall. Nothing wrong…
I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will…
A recent advert for Honda, ‘The other side’ caught the creative industry’s fancy for its clever use of technology in…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when it comes to advertising of categories like tobacco and alcohol. Sure, there’s merit in that. But governments and society at large have come to realise the need to restrict advertising of certain products like tobacco. In India, packaging, in-store and on-store are the only places for ‘advertising’ tobacco; there are restrictions on where such products…
Coca-Cola India’s festive season commercial, titled ‘Deep Jalake Dekho’ is out. The rationale behind it is appealing and takes a…
Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few…
Though I have never used a Sharpie, its embedded in my head as one among the many ‘quintessentially American’ brands.…
Have you seen this film for Carre-de-Chocolat from Japan? It’s a riveting piece of creative and a good example of exaggerating…
Marketing colas must be one of the toughest jobs in the world. This advertising-dependent category has nothing much to write…
We’ve seen this in advertising for mobile handsets: a majority of brands put out a laundry list of technical features and hope it will dazzle the consumer into buying. But when it comes to purchase decisions it is the emotional brain which rules.
The cheeky (and eminently extendable ) ‘probably the best beer in the world’ line of Carlsberg gets a new twist.…
Another brand joins the league of logo-changers (Canara Bank, Hutch). According to the company press release, “its inspiration emerges from…
So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature…
When the iPhone 5C and 5S prices were officially announced by Apple India, the reaction was along expected lines. People…
It’s around 9pm here in Bangalore. In about an hour’s time from now, Steve Jobs will address the 2008 Worldwide…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…
Net4mac is a social networking application for Mac users. Such niche networks are likely to mushroom more in the days to come.
The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright,…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…