Most advertising goes unnoticed. Only a handful manage to break the clutter, get noticed and better still, remembered. Every week, I attempt to share a few compelling ads which caught my eye. This week, the collection of creative ads include TV spots from Marmite, Smirnoff and BMW among others. … [Continue reading]
Of advertising awards and entry submissions
At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a stage in my career where I have ever been invited by major award shows to be a jury member. Of late, a few award shows have invited to be a part of … [Continue reading]
10 top creative ads of the week: @mumbaimirror, #TheBigBillionDays, @sandyhook and more
I have been blogging for over 10 years now. Some of the posts have been about my views on trends in the the world of advertising & marketing. Over the last few years I have tried to post a compilation of clutter-breaking creative ads every week. … [Continue reading]
Tide, Delta and more: 6 top creative ads of the week
Every week I attempt to share a few creative ads which caught my eye. While we are all exposed to hundreds of commercial messages every day, most of them go un-noticed. Only a handful are noticed and recalled. Here are a few ads which caught my eye … [Continue reading]
‘Captain Fantastic’ from @RoyalMailStamps, Heinz label, @Beco_UK #StealOurStaff and more: 8 creative ideas of the week
I missed my blog post last week but over the past few years I have attempted to share a compilation of creative ads every week. Everyday hundreds of commercial messages - be it TV ads, web banners, billboards, tweets or radio spots are aimed at us. A … [Continue reading]
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