Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in advertising. Many airline brands have done some great work to solve a real problem: both frequent and occasional flyers tend…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…
In 1905, John E. Kennedy, then a relatively unknown copywriter, described advertising as ‘salesmanship in print’. He later joined Lord &…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
It is fairly well known that marketers and agencies consider hashtag trending (preferably No.1 in a geography) as a key…
How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to…
These set of ads reminded me of the good ol’ days when print advertising was king in India. The likes of Trikaya Grey, Ambience, Enterprise and Rediffusion had a solid reputation for print ads – especially those for upscale brands & services. Not all of the ads in this series for New York New York – a hotel & casino in Las Vegas have the same zing though. Via Ads of the World
While chatting with a senior advertising professional (the erudite kind, who commands a lot of respect and whom I look…
I find tourism campaigns fascinating. The basic principles of marketing communication (or any communication for that matter) are the same…
So Liril is officially dead. And it is back as Liril 2000 with new packaging, an improved product and a…
2020 has been a terrible year in many ways for us all. Amidst the chaos and turmoil caused by the…
How do you get 800,000 SKY TV subscribers, who receive their bill in the post, to move with the times and sign up to email billing? Here’s how.
To encourage more women to take up sport and physical exercise, Sport England has launched a new marketing campaign, #ThisGirlCan – in the UK. Absolutely loved it.
One of the toughest categories to work on is advertising for charitable causes. Some creatives see it as an opportunity to win metals.
Clutter-breaking, compelling and relevant creative ads which trigger a change in attitude or behaviour are hard to come by. In…
Came across this ad for Timberland in the e-edition of Metro, UK. While cause-related brands are having a field day,…
‘Every day, more photos are taken with the iPhone than any other camera’. That’s the simple proposition. Nothing about a…
Much has been written about how the iPad is likely to revolutionize the publishing industry. I have tried out the…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
It’s official. Apple has sent out an invite to the Press on Jan 18th, via email. The invite, with a…
The second phase of the Microsoft Windows campaign is out. This one is taking Apple head on. Almost like, ‘You…
Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
It’s here – a USB modem stick that says up front that it is compatible with a Mac. Vodafone has just launched its USB stick, with the claim that its is the first such device for Mac users.
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…