Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to create ads that are noticed (the primary task for any ad) and recalled. This week: few tactical ads related to FIFA World Cup and more. Rustomjee: breaking category codes Think of a real estate brand ad and you cannot escape the imager of a tall building and claims on technical specifications of the project. One…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining…
Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and…
In the early 1990s, the agency I was working for had a big name bank as a client. The agency’s…
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog.…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
Imagine Richie Benaud as one of the commentators on the cricket telecast of IPL 2009. And imagine him going, ‘that’s a DLF Maximum!’ every time the batsman hits a six or saying ‘that’s a Citi moment of success’. Cringe. Groan. I think he would give up his profession rather than be subjected to such torture. Agreed that Max New York Life zyaada ka iraada is part of life and everyone seeks to American Express Do…
Loved this new ad for CitizenM Hotels announcing their New York launch. The film, made by PES begins with all…
I remember seeing the Quaker Oats TV commercials on Indian television on and off. Don’t remember what they said since…
If an ad is not noticed, everything else is academic. Unfortunately, a majority of the ads go un-noticed. Among the…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
One of the award-winning ads for Scrabble was a TVC where people mouthed words like ‘I have Syphilis’ and seeming…
I have come to admire and respect Fastrack for ‘walking the talk’ when it comes to appealing to the youth. Several brands in India are talking to the youth and in the process, talking down to them.
Goafest is likely to be a dull affair this year, with some leading ad agencies opting out. Industry observers and…
A friend of mine, Siddartha Banerjee has created his 2nd iPhone app (MeterDown being the first), called the Sari App.…
Campaigns that break out of well established category codes are quite rare. Over the years categories like ice creams, telecom,…
A recent survey conducted among 3000-odd US consumers by ChangeWave shows that among respondents who bought an Apple Mac over…
A comment made by Alok Goel, MD at SAIF Partners struck a chord in me. While talking about startups and…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
Among advertising awards, I find Epica Awards fascinating because it showcases work which is not normally featured in popular ad…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
The new series of Vodafone ads earned a ‘oh cho chweet’ response from some of my friends – mainly with…
‘The new Creative Person is T-shaped’ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This’ and ex-agency Creative) in an…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
Business Standard reports that Apple is likely to launch the iPhone in India by September this year. The report quotes…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For…
In the case of Maggi, the agency’s job was to best convey the brand proposition – ‘health bhi, taste bhi’ or whatever is the communication objective. The use of brand ambassador was just a part of the strategy to meet the objective. It is unlikely that the agency or the brand ambassador would have been aware of the ingredients and their permissible levels. As rightly pointed out here, the brand ambassadors should be left alone.
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the…