The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media.…
When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which…
In real life, if you met someone who chose to give unsolicited comments on everything that’s going on in the…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
Tech2 claims that Vodafone India will launch the iPhone 3G on Aug 18. Pricing and ‘other essentials’ are unknown. No official word from Apple yet.
‘What is the insight?’ That’s a question many an AE and Planner have dreaded being asked by the Creative Director,…
Aside from scam awards, there is one other contentious issue among advertising creatives: creative indulgence. Meaning: ads that are meant…
The challenges faced by both mobile operators and mobile handset brands in India is unique: they need to address both…
The launch of ‘Vigyapanti’ by AIB renewed the debate in trade press about the rise of such enterprises which focus…
My weekly compilation of clutter-breaking creative ads is a small tribute to ad agency teams everywhere. A majority of ads…
Most ads go unnoticed. That’s a fate worse than being disliked. In that context, ads which break clutter and get…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025’. This week: ads…
In an attempt to counter Apple’s popular & effective ‘I’m a Mac’ series of ads, Microsoft has apparently signed on Jerry Seinfeld, reportedly for US$10mn.
It’s official. Apple has sent out an invite to the Press on Jan 18th, via email. The invite, with a…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
One of the lessons early on in my career was about the role of advertising and distribution. We learnt that…
I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will…
‘When the thrill of blogging is gone’, an article from The New York Times, struck a chord. As someone who…
RIP Steve Jobs. You lived a life worth living. Your words, thoughts, actions and beliefs created an impact far beyond…
Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. Most…
The logo of the newly formed JioHotstar was revealed recently. As with most things creative – advertising, cinema or a…
The second phase of the Microsoft Windows campaign is out. This one is taking Apple head on. Almost like, ‘You…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…