Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
Ad industry veterans said recently in an interview that brands should ‘think apps and not ads’. I respect the two…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
Most advertising goes unnoticed. Only a handful manage to break the clutter, get noticed and better still, remembered. Every week, I attempt to share a few compelling ads which caught my eye. This week, the collection of creative ads include TV spots from Marmite, Smirnoff and BMW among others. Marmite: Mind Control There have been several iconic campaigns for Marmite over the years – the common thread among them being the focus on its polarising…
I have not been able to update my blog over the past few weeks. I aim to post a compilation…
RT @sardesairajdeep: bjp leader tells me that the reddy brothers have put a price tag of 50 crores per MLA!…
Mobile phones are considered the death of family time. In public places, it is common to see each member of…
A big benchmark of a good baseline is its ‘ownability’: can it easily work for the competitor? If the brand name is integrated into the base line it is that much more powerful.
I was expecting to see surfeit of ads pledging support to the Black Lives Matter movement or something related to…
The latest ads of Tata Indicom hark back to the quality of their network by creating dissonance about competing networks’…
This week I came across several compelling creative ads in outdoor and print mainly. The round up includes ‘The World’s…
I have a soft corner for good old print advertising, perhaps because my growing-up years in advertising were spent in…
A cool video on the eternal battle: Mac vs. PC. Caution: it’s a 12MB file. From Guy Kawasaki’s Twitter feed.…
The Indian mobile handset brand Micromax took everyone by surprise by signing up Hollywood star Hugh Jackman as its brand…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of today’s big football stars coming together in an…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
SpaceNK is a chain of outlets whose avowed philosophy is: to source and offer a carefully edited selection of high…
There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
Here’s a confession from an iPhone fan: the Nokia Lumia 800 seems impressive. I think it will help Nokia regain…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…