Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and…
When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
If you’v been anywhere near a computer last year you would have seen the Carlton ‘It’s a big ad’ TVC. it’s one of those ads which never fail to evoke a jaw dropping ‘Wow, what an ad’ and brings a smile to your face. Apart from the spectacular animation, it worked because of its self-deprecating tone. The humour was inward directed and the ad was seen as pure entertainment. They have followed up with another…
I have briefly touched upon some of the critical issues facing the advertising industry in this blog – the oft-quoted…
Google India continues with its leadership-stance enhancing initiatives: Helping Women Get Online will focus on creating awareness about the benefits of…
Ask any user of a brand that requires customer care support and you will rarely get rave reviews. Even if…
A new commercial for Nissan Leaf – the electric car from the USA is likely to make the rounds of…
Of late, I have not spotted very many ad campaigns which I found to be compelling enough to share in…
Ireland’s creative community have gotten together to release a lot of pent up anger and sadness through the medium of the…
A full page ad in The Times of India does not automatically guarantee impact and memorability. Maruti EECO anyone? The…
One of the legendary campaigns in the oral confection category is the one for Altoids. It was popular for it…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
The residual image of ‘Apple Keynote’ in most people’s minds is likely to be that of a large visual of…
I remember the late Indian advertising legend, Mr. Ravi Gupta say that 50% of the credit for good advertising should…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…
Windows XP SP3 sends PCs into endless reboot | The Register: “” Here comes Groundhog Day again for PC users.…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
Came across this cool new app for iPad – currently released only for the Australian market: Twelevision. What is it? Twelevision is a Twitter Client specifically written to help you tweet about television shows and follow conversions about shows people are watching. Essentially it collects all Twitter conversation about Australian television shows and aggregates them on one place.
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog.…
In the future, when creating a campaign for a brand the to-do list will perhaps include: TV commercial, radio spot,…