Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will include endorsing a TMT brand – especially as a bus back panel or a billboard. ‘Strength’ is the generic benefit…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched,…
Advertising for cars is such a tough job. Take the case of this new campaign for Subaru Forester, Canada. For a non-car enthusiast like me, the SUV looks like any other SUV. The brief was to launch the 2009 Subaru Forester. Ho-hum. Like all latest models one needs to highlight the souped up features. One could go anywhere with that ‘non-brief’. The a-ha moment happens when the advertising agency comes up with a thought like…
‘When the world zigs, zag’ is a rather famous work philosophy of BBH. In travel, food, auto & fashion there…
Guinness is running a new campaign, ‘Made of More’, which celebrates an ‘attitude’ – of getting more out of life.…
The past week wasn’t one of rich pickings when it comes to spotting creative ideas. Of the lot, the ones…
There have been several good campaigns on the ad blogs lately. The most memorable one for me has been this…
Happened to see the ad for Virgin Mobile’s vJazz, which touts unlimited music downloads for one year, as its selling…
‘What’s better than an ad with Dua Lipa? An ad BY Dua Lipa’ says the social media post from Porsche.…
For some weeks now, I have been reading up about iPhone shortage in the US and British stores. Prior to…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Over the past few years, Samsung has consistently poked fun of the iPhone trying to position the latter as ‘not…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
Here is Comedy Central’s take on why the iPhone is evil. This is not really iPhone hate but toungue-in-cheek acknowledgement…
So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature…
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it…
Visual puns in advertising can be great fun. It could be an image that plays tricks in your mind. Or…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
The blogosphere in India is abuzz with dismay on the iPhone pricing here. Singapore is also launching on Aug 22, and SingTel has offered not one, but seven price plans for the iPhone!
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…