I curate clutter-breaking creative ads and ideas that help address a business problem or opportunity (well, mostly). Occasionally I comment on the business aspects of the ad industry. Here are some ads which caught my eye this past week or so: Uber Eats: almost almost anything With a brand name like that, it is a tough ask to convey that the brand is more than just food delivery. A new campaign does it brilliantly by taking a self-deprecatory…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is just over. And like…
I curate clutter-breaking creative ads and ideas that help address a business problem or opportunity (well, mostly). Occasionally I comment on the business aspects…
Since 2015 I have attempted to publish a weekly compilation of of clutter-breaking creative ads. It is a small tribute to brand & advertising teams everywhere for their efforts to break away from the clutter – which is a tough first task of any advert. In today’s media clutter and ‘noise’ it is even harder to be noticed. Here are some clutter-breaking ads from the past week or so, which caught my eye: TAB: Australia’s…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’. Here are some points…
Independence Day ads have become a part of a brand’s communication calendar in India for a few years now. This follows the pattern of…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons. In my view, a majority of them genuinely prefer the product experience – be it on the Mac, iPhone or any of the other Apple products. If the user has multiple devices and services (such as Apple Music) then the benefits of the ecosystem could be a big reason for Apple love and can also…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’ theme: According to the…
Every week I attempt to publish a compilation of clutter-breaking creative ads. It’s just a small tribute to brand teams everywhere who create such…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the first and most important task of any ad. If ignored, it’s a fate worse than being seen and disliked. My weekly compilation of creative ads (aside from my occasional views on the business of advertising) is a small tribute to brand teams & agencies everywhere. Here are my picks form the past week or…