Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to create ads that are noticed (the primary task for any ad) and recalled. This week: few tactical ads related to FIFA World Cup and more. Rustomjee: breaking category codes Think of a real estate brand ad and you cannot escape the imager of a tall building and claims on technical specifications of the project. One…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
Did you all notice the link to Pulse Live, promoted on the live telecast of Indian Premier League? I think its an interesting tool to integrate television viewing with online models. Pulse Live involves downloading an application, which is java based. The cool thing about it is that its a live scorecard combined with a lot of trivia and user-generated ‘content’ of some sort. Users are presented trivia on the stadium and offered questions. In…
Schick, the razor brand is asking bearded men of New Zealand, ‘Would you kiss you?’ The approach is similar to…
Most of the computer users in this universe will wonder what the great deal is about. Some new desktop wallpapers…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because…
One of the debates in the Indian advertising world is the increasing trend to dish out designations to employees. There…
Regulars to Ads of the World (which must include pretty much everyone in the Creative team of an agency) would have…
I am always fascinated with the magic that happens between a client brief or problem and the final creative idea.…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
Quite liked this new commercial for Gatorade Tiger Focus, which is part of a new ‘Woods of Wisdom’ campaign, created…
1. Amazon India: #DeliverTheLove Topical advertising is an age old tactic to ride on current events which is in the…
When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a…
Happened to stumble upon this outrageously cheesy ad for a new product from Microsoft: Songsmith – an application that helps…
This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…
Ask any user of a brand that requires customer care support and you will rarely get rave reviews. Even if…
Samsung’s inward looking strategy is what drives the brand’s efforts in product development and marketing. The Samsung Gear is a case in point.
In 1905, John E. Kennedy, then a relatively unknown copywriter, described advertising as ‘salesmanship in print’. He later joined Lord &…
Early on in my career I heard that advertising greats like Chris D’Rosario and Alok Nanda would make it a…
When the iPhone 5C and 5S prices were officially announced by Apple India, the reaction was along expected lines. People…