Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 8th July: Ad Council, Ontario Tourism, Virgin Media and more. Ad Council – Love Has No Labels This ad doesn’t have a story with a ‘twist in the tale’ and is a monologue. Yet I found it…
Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Everyone I have checked with seems to like the new ad for Airtel Digital TV. The jingle, in particular seems…
Metaverse is the new punching bag for select brands and cartoonists alike. A new ad for First Bank in Thailand…
With many brands suspending regular ad campaigns, I have not had rich pickings with creative ads this week, unlike in…
Apple revealed a new page, ‘Shot on iPhone 6’, dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) – all of which are meant to evoke a ‘wow!’ reaction. I don’t know if the campaign was timed to launch alongside the Samsung S6 launch but it appears to be so. At the Samsung S6 launch event the brand took pains to compare pictures taken on that device along with those from an iPhone 6, obviously showing the latter as worse off.
There’s something riveting, magical even about the good old TV spot. When done well, you marvel at the fact that…
The first job of advertising is to get noticed. If not noticed, everything else (engagement, sharing, ‘conversation’ etc.,) is academic.…
One would normally associate jaw-dropping post production work and computer graphics to moving pictures, thanks to a diet of Hollywood…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…
Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic…
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews…
I was following the live blogs from the WWDC yesterday – it started at 10.30pm (India time) and went on…
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this…
I am an accredited app junkie (aside from being an accredited Apple fan) and I have truck loads of apps…
In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…