Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will include endorsing a TMT brand – especially as a bus back panel or a billboard. ‘Strength’ is the generic benefit…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes, zany humour and probably featuring talking animals. My weekly compilation of clutter-breaking ads is a tribute to brand teams everywhere, creating such campaigns. Why is Super Bowl special for brands? Every year, brands line up to spend millions during Super Bowl. According to reports, a single 30-second ad can cost $10MN (INR 80CR+) just for…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos…
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media.…
Like many budding bloggers, I too have read several tips on blogging. Most of the advice rang true for me,…
One would normally associate jaw-dropping post production work and computer graphics to moving pictures, thanks to a diet of Hollywood…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were…
Thomas Friedman quotes Shekhar Gupta in his New York Times column on a way to stimulate the US economy: “All you need to do is grant visas to two million Indians, Chinese and Koreans,” said Shekhar Gupta, editor of The Indian Express newspaper. “We will buy up all the subprime homes. We will work 18 hours a day to pay for them. We will immediately improve your savings rate — no Indian bank today has…
Saw the new Tanishq True Diamond TVC on the net first (not on TV) thanks to a press release on…
BBC: Ronnie Corbett tribute Who says obituary ads can’t bring a smile? Here’s one from BBC paying tribute to Ronnie…
I have heard this story (apocryphal perhaps) about a print ad released by After Eight mints in the UK: apparently…
This campaign doing the rounds of Indian ad blogs. The idea: create buzz about a new technology that ‘cleans up…
According to Ad Age, an employee of the One Show inadvertently e-mailed a list of agencies that have entered the…
My weekly compilation of clutter-breaking creative ads is a small tribute to marketing & advertising teams everywhere. An ad first…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from…
Saw this over at the (new, improved) Ads of the World. It’s a tongue-in-cheek look at how cumbersome books can…
Ireland’s creative community have gotten together to release a lot of pent up anger and sadness through the medium of the…
Earlier this week I wrote about how advertising creative calls for special talent, even while creativity is all around us.…
‘The new Creative Person is T-shaped’ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This’ and ex-agency Creative) in an…
Nokia’s N97 is set to be priced at around Rs.36k in India (approx. $750). The reaction, until now, is almost…
The ads for iPhone and iPad have usually been very product focused – as opposed to what is loosely described…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
SpaceNK is a chain of outlets whose avowed philosophy is: to source and offer a carefully edited selection of high…
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this…
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the…