A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
Channel4: Rio Paralympics 2016 The previous efforts from the Channel4 in-house creative teams on Paralympics are a hard act to…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
Imagine selling a TV script for a pension brand like this: ‘it is a montage of visuals where people from various walks of life sing aloud about their expectations from a retirement plan. And oh, it set to catchy music’. The magic is in the execution. As the production house, Nice Shirt Film explains: Only the brilliant Jesper Ericstam could make a pensions commercial this fun, weird and catchy. The many concerns of everyday Swedes…
Over the years, Super Bowl in the US has become as much an advertising event as a sporting event. Broadcasters…
Came across this interesting post from Dave Trott’s blog at Brand Republic – Why advertising doesn’t work. He recounts the…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
Here’s fresh competition for our Creative Directors: the consumer. Continuing with the annual Doritos Crash the Super Bowl contest (in…
1. McDonalds: the door ‘Irresistible taste’ is a common platform in food advertising. The proposition has lent itself to variations…
Reports say that people have begun to queue up for the iPhone 3G launch (on July 11 in the US) in New York – a good one week ahead! Nut cases. Or as Fake Steve Jobs would have said – frigtards.
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. The first…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
A recent advert for Honda, ‘The other side’ caught the creative industry’s fancy for its clever use of technology in…
The Mac App Store was launched, without the usual fanfare of an Apple launch. The Mac blogs have said positive…
In January 2007, Apple announced the iPhone. Pitched as a breakthrough internet device, it kicked up media & consumer frenzy…
When I saw the leaked iPhone pictures over at Gizmodo, I thought the controls on the side and the sharp…
Apple posted its Q2 earnings yesterday with revenues at $8.16 billion, and profit of $1.21 billion. That’s a 15% jump…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned into…
And so Apple announced a new iPhone. Except that it’s not new – at least as ‘defined’ by media, tech…
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience…
Net4mac is a social networking application for Mac users. Such niche networks are likely to mushroom more in the days to come.
The business of marketing & advertising is about persuasion. Brands aim to persuade consumers to change perceptions, switch brands or…
It’s raining Android tablets in India. Samsung entered the market at a 30K price point. Within months, we’ve seen announcements…