The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
Back during my advertising days, not jus the copywriters, even the Account Management folks had to ‘write’ a lot. Minutes…
Pundits, as is their wont, are telling successful companies how to do business. Apple is their favourite, as any comment…
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’…
Many claim to have chosen careers which they dreamed of since their childhood days. It is common to hear actors,…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
A majority of ads go unnoticed. Only a handful get our attention and an even smaller number are remembered & recalled. Here are a few creative ads I noticed and liked from last week. Mothercare: Body Proud Mums Advertising is often accused of air brushing reality. In most campaigns, especially those for fashion and women, show ‘beautiful people’ in their perfectly sculpted figures. Dove’s Evolution ad and the subsequent ‘Real Beauty’ campaign captured the essence…
It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the…
This week I noticed a slew of traditional TV spots which were compelling and conveyed the brand benefit in a…
Reliance Mobile’s latest TVC featuring Hrithik Roshan is on air. He is casted as Hrithik the actor calling up his…
It’s been a while since I was really happy about anything that I wrote on my blog. And the urge…
Thai advertising has been a trendsetter in the region for years now. They’ve done everything – humor, emotion, computer graphics,…
Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few…
All that had to be said about Volkswagen India’s recent wrap around ad in the Times of India (‘shiver of…
Super Bowl ads are known to take ‘big scale, big production values’ route. They are designed to evoke that jaw dropping reaction and hence have repeat value and memorability. It’s not a new phenomenon – I guess Apple’s 1984 was designed to be that way. In this context, the new ad for Mophie phone chargers resort to the ‘go big or go home’ strategy.
AdAge Digital reports that Dockers is set to launch an iPhone experience – no, not an App but an ad.…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
‘Every day, more photos are taken with the iPhone than any other camera’. That’s the simple proposition. Nothing about a…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
Dumb Ways to Die – a new integrated campaign for Metro trains, Melbourne reiterates what Social Media gurus have said…
Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade…
Tech2 claims that Vodafone India will launch the iPhone 3G on Aug 18. Pricing and ‘other essentials’ are unknown. No official word from Apple yet.
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
iPhone makes interacting with the web easy. And for brands that have jumped on to the user-generated content bandwagon, it…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
The Mac App Store was launched, without the usual fanfare of an Apple launch. The Mac blogs have said positive…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…