Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad agency teams everywhere who manage to get their ads noticed and talked about. This week: outdoor ads from Disney+ ‘Hu Dis’ in Canada, a TVC for Oura Ring and more. Disney+ Canada: Hu Dis ‘New phone, who dis?’ was meme material a few years ago – slang for meaning “who is this?” used in the…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
The rise of digital marketing has seen some marketers hail every shiny new toy as the next big thing -…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…
‘When the thrill of blogging is gone’, an article from The New York Times, struck a chord. As someone who…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
If we meet someone who speaks well we tend to form a positive opinion of them: we equate articulation with…
Every week (OK, almost every week) I try to share a compilation of clutter-breaking creative ads. This week, I came across couple of funny ads for Amazon Alexa and some compelling ads for Nike, McDonald’s and more. Amazon Alexa: ‘Ironing’ and ‘Opera’ Among the basics of advertising is to figure out the difference between ‘feature’ and ‘benefit’. As I have said in an earlier post, effective ads bring alive the benefit of a feature. Sometimes,…
Every week, I attempt to share clutter-breaking creative ads with some commentary or opinion of my own. Getting noticed is…
Advertising is not a profession many look up to. It clearly doesn’t rank high up in the ‘most sought after’…
Hello, I am a Mac. And, here I go again, writing about Macs and PCs. One of the classics in…
Listening to radio spots on most FM channels in India is nothing less than torture. Most of the spots follow…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Firstpost’s Anant Rangaswami has released a free e-book: The future of advertising in India, 2016. Obviously, its great on Anant’s…
Brand awareness as a metric has limited value. New brands in a category or brands overshadowed by dominant brands can…
How often have we seen offer ads in the cluttered telecom category? Dry as a bone, most such ads attempt…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
‘It runs Android 2.2’ – he said, with much emphasis on ‘2.2’. And in case I didn’t get the significance…
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
Ads spoofing other ads are fun. But they can be a double-edged sword of sorts. It cannot be so close…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
Microsoft recently touched a chord among both PC and Mac users with their ‘shopping for a laptop’ ad featuring ‘Lauren’.…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
So Apple finally sent out an official response to the location-tracking controversy this week. For almost 10 days prior to…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
Tablets were proclaimed to be the saviours of the ailing newspaper & magazine industry in the US. Several newspapers and…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…