Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex, CEAT and more. Kotex: own your flow In India, advertising for sanitary pads has come a long way. A couple of decades ago, periods were not even referred by name – it was just ‘for those days of the month’. Later we had product demo ads which depicted product features with the use of a…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
The top 3 articles on why we love lists are : A list of reasons why our brain loves lists,…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
In the early 1990s, the agency I was working for had a big name bank as a client. The agency’s…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 16th March, 2018: a new commercial for Incredible India, a lovely animated film for Travel Oregon and more. 1. Incredible India: the Yogi of the RaceTrack Consumers know that advertising exaggerates. No one seriously believes that spraying on a particular brand of perfume or chewing a gum…
My picks for the list of the best ads of 2024 is a bit long (you can read the first…
This campaign for Lenor Fabric Softener will rank as one of the most striking campaigns of this year. Agency:…
By now, Flipkart’s advertising has earned a signature look on television. The use of ‘kids as adults’ has done wonders…
Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a…
There’s no telling what goes viral – it could be cat videos, music videos, make up tips, regular ads, short films from brands…the list goes on. The only common factor seems to be entertainment. In this context, a film for Similac (a baby formula brand from Abbot) has raked up almost 3mn views in about week, but it is not a regular ad. In fact, there’s no mention of the brand name, the category or the context of infant food in the ad – the name just appears in the last frame.
I love print ads. I follow a lot of sites which showcase new creative work – with digital work (YouTube…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
Tata Safari Dicor has been at it for quite some time, urging you to Reclaim your Life. I vaguely recall…
One aspect of Apple’s creativity – apart from it’s products of course, has been the way they handle their advertising.…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
I had written about the Carlton Skytroopers ad and other big beer ads earlier. The brand recently implemented an idea…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it…
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate…
Agency: McCann As expected, Dumb Ways to Die, created for Melbourne Metro, won big at Cannes Lions, 2013. It gained…
Another sign of Hindi movies getting international marketing exposure – Chandni Chowk to China makes it to the Apple start…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but…