Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
Over the last few days, many enterprises and brands have put out branded communication in support of what has come…
In the late 1980s, political scientist Joseph Nye Jr. coined the term soft power. He defined it as it as…
An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as…
Though I have never used a Sharpie, its embedded in my head as one among the many ‘quintessentially American’ brands. Growing up in pre-liberalization India, its a brand I envied – especially when US-based relatives visited India. A new campaign for Sharpie has made the brand even more likable for me. The tag line ‘Uncap what’s inside’ is a clear pointer to what’s intended as the positioning. But the true potential of the idea is…
How do some brands seize the initiative? How do they take a leadership stance? I guess this is how. Brazil…
The new ‘Play with Oreo’ campaign is a dream come true for marketers as far as the central creative idea goes. It is rooted in the product, the product is the hero, cannot be mistaken for any other brand and what’s more leads to a lot of creative possibilities.
The latest OLX campaign is refreshing because the advertising message shifts focus from the seller to the buyer. The buyer is only a conduit as the end message is directed at the seller – giving him the feeling that ‘there is a buyer for everything out there’.
A cool video on the eternal battle: Mac vs. PC. Caution: it’s a 12MB file. From Guy Kawasaki’s Twitter feed.…
Subaru Crosstrek: welcome to the pack I am not an automobile fan myself (though I keenly follow the category advertising,…
Hundreds of commercial messages compete for our attention every day. But very few can be called creative ads – they…
A campaign for Animaster is doing the rounds of ad blogs. While the idea of ‘Careful what you think (of)’…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
Earlier this week I wrote about how advertising creative calls for special talent, even while creativity is all around us.…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but…
A cool video on the eternal battle: Mac vs. PC. Caution: it’s a 12MB file. From Guy Kawasaki’s Twitter feed.…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
Many luxury brands – be it in jewellery or fashion & fashion accessories segments follow a template in static advertising…
Samsung’s inward looking strategy is what drives the brand’s efforts in product development and marketing. The Samsung Gear is a case in point.
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
Came across this ad from O2, the UK telecom player for the iPhone. No, not an ad selling the iPhone…