Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
I have been out of ad agency life for over 10 years now. As a consumer and as a mere…
How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to…
Ever wondered why save for handful of ad agency accounts, a majority of agency brands hardly use social media effectively?…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
Automotive advertising in the US is perhaps the toughest category to work on. No wonder it takes more than just a 30-sec spot to create attention and interest. Volkswagen has just announced the launch of a new campaign featuring Brooke Shields for their mini-van, Routan. Touted as the only mini-van in the US to have German Engineering, the features of the car are dramatized in an interesting 360-degree campaign. The idea: the features of…
Agency: TBWA E-commerce websites which sell lifestyle products in India (and there are many of them) have little leeway for…
Finally a QR code done right. Her’s an interactive print campaign from Brazil. Scanning the QR code doesn’t simply lead…
There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be…
Heard a couple of radio spots over at Radio Indigo which were about Saving the Tiger. Well known personalities like…
The best instances of great client-agency partnership is when the ad agency goes beyond the role of a creative services…
Among the print entries for Cannes Lions this year from India, this campaign was a stand out for me. Agency:…
One of the toughest categories to work on is advertising for charitable causes. Some creatives see it as an opportunity to win metals.
Much has already been written about the Ford-JWT India scam ads episode. Heads have rolled, tongues have wagged and a…
The process of creating advertising is not as easy as it might look to the outside world. Creative ads are…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
Apple continues to push the diverse apps as the differentiator – until the Android and Ovi markets catch up, at…
Every week I attempt to share a compilation of clutter-breaking ads. It’s that time of the year when lists are…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
It’s around 9pm here in Bangalore. In about an hour’s time from now, Steve Jobs will address the 2008 Worldwide…
Hello, I am a Mac. And, here I go again, writing about Macs and PCs. One of the classics in…
More than the iPhone itself, the App Store is a bigger ‘game changing idea’. By allowing third party developers to…
The top 10 paid iPhone applications at the iTunes India store (at the time of writing) include action games, radio…
The Apple event on October 22 showcased a lot of new products and videos to go with them. Before Tim…
The moment I finished watching the new film, Our Signature, from Apple my heart sank a little. It has all…
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh,…