Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to be something that is affordable and packs in some features that are available at a higher price point. You see…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
Over the last few days, couple of ads from a deodorant brand Layer’r Shot caused widespread outrage (and rightly so)…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
Advertising trade portals were abuzz with work from two big name fast food outlets – KFC and Burger King last week. I also came across interesting work relatively lesser known brands. And in India it is the season for IPL – which sees the launch of several new ad campaigns. Herewith a few which caught my eye. KFC: Chicken Town A legendary brand like KFC has a unique problem: imitation brands. A new campaign in…
When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’.…
Not a single official word from Apple on the ‘Apple Tablet’, but speculations are rife. They span the entire spectrum…
AdAge reports that in the Mac vs. PC battle, Microsoft is winning in value perception. Based on daily interviews of…
Amidst a sea of mediocrity, the new commercial for Chocoliebe (Inspector Lobo) stands out. In fact, I have probably seen…
Everyday, we come across hundreds of commercial messages – print ads, TV commercials, radio spots, billboards, web banner ads, social…
You won’t regret investing in this book: Advertising Next by Tom Himpe. In India, you could try Landmark – I…
We all love lists. That’s why many clickbait articles have that format offering ‘5 reasons’ or offering ’10 things’. During…
One of my favourite awards shows, Epica Awards, is back with its 2014 winners. One of the reasons why I…
When I first saw the new Bisleri Monster TV ad, my reaction was pretty much similar to what is being…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It…
Not a single official word from Apple on the ‘Apple Tablet’, but speculations are rife. They span the entire spectrum…
Mac rumour sites and Apple blogs are agog with this piece of ‘news’. Image: Flickr According to 9to5mac, Apple’s ‘next…
Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and…
Channel4: Rio Paralympics 2016 The previous efforts from the Channel4 in-house creative teams on Paralympics are a hard act to…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too…
Recently, there was much furore on social media over an Instagram post from Kent RO Systems for their atta &…
Just read the news report that Apple is planning to preview the next version of iPhone software – the iPhone…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of ‘a lot can…