Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
The business of marketing & advertising is about persuasion. Brands aim to persuade consumers to change perceptions, switch brands or…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the…
Much has been written about the success of the Axe ‘Call Me’ campaign. The campaign, originally created by BBH Asia Pacific, ran in Indonesia prior to this. Here too, ‘research’ revealed that mobile phones play a huge part in the courting game. Forget the cool, urban, English speaking males – it has even reached the likes of local cab drivers. I was in a cab the other day and I muttered loudly about the Axe…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
Every week, I attempt to curate clutter-breaking creative ads. Occasionally I share some views on industry trends. This week my…
From a product strategy point of view I liked the move from Tata Sky to launch their premium DTH service:…
A few years ago, Philips embarked on a global corporate image campaign with the tag line ‘Sense and sensibility’. It…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
Most people who choose to join advertising and more importantly, stay on (!) do so for a reason: passion for…
Like most premium international lifestyle or fashion magazines in India, the latest issue of Vogue too carries a truck load of…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is…
When it comes to media innovation, brainstorming at the agency generates several ideas that get shot down for logistical or…
RIP Steve Jobs. You lived a life worth living. Your words, thoughts, actions and beliefs created an impact far beyond…
The fundamentals of marketing communications is believed to be the same, be it in the traditional media world or the…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
In real life, if you met someone who chose to give unsolicited comments on everything that’s going on in the…
Like many budding bloggers, I too have read several tips on blogging. Most of the advice rang true for me,…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
‘Oh, he is an advertising’. That’s all my dad would say to his friends about my profession. It doesn’t have…
I had made a short list of iOS-exclusive apps (14, updated to 17) which, on hindsight required a lot more additions. So…