The first and most relevant task of advertising is to get noticed. If that is not achieved discussions on creativity and relevance are secondary. A majority of ads - be it in the online or offline world, are simply ignored. In today's context the timeless truth of an advert having to break the … [Continue reading]
Influencers: losing influence among marketers?
According to some estimates, brands are expected to spend $15bn on influencer marketing by 2022. But media reports also indicate that the influence of influencers in marketing circles could be waning. A brief look at the issues … [Continue reading]
Land Rover, @easyJet and more: 7 top creative ads of the week
November usually sees a surfeit of emotional ads. E-commerce and retail brands, especially from Europe, lead the pack with ads which tug at the heartstrings. Many of them are mega productions, high on the feel-good factor. The week ending November … [Continue reading]
6 top creative ads of the week: Ruavieja, Samsung, Dublin Bus from @Rothco and more
Every week, I attempt to compile a list of clutter-breaking creative ads with some commentary of my own. You can look at some of the older posts here. This week's compilation includes an offbeat Christmas film, an inspiring campaign for a service … [Continue reading]
John Lewis, NuBank, #NurtureYourCuriosity and more: 10 top creative ads of the week
Every week I attempt to share a compilation of creative ads which caught my eye. Getting noticed is the first requirement of an ad - as otherwise, every other discussion in terms of creativity or efficacy is academic. Among the many hundreds of … [Continue reading]
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