Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos Equis, product-feature based ads from Ather, iPhone 17 and more. Dos Equis: Return of the Most Interesting Man In a category marked by cliched advertising, Dos Equis grabbed attention and created affinity with their ‘The Most Interesting Man in the world’ campaign. The campaign was created in 2006 by Euro RSCG Worldwide and became hugely…
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025’. This week: ads…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched…
The Facebook Brand Page has become de rigueur for virtually all brands today. Every brand seems to have one, irrespective…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which…
The print ads I like are of several kinds: long copy ads, those that convey a single line telegraphic message and those which tell a story. The Wrigley’s Hubba Bubba campaign is one which tells a story well in a static medium. The illustration approach is perhaps best given the proposition of ‘Blow it out of proportion’ and aids repeat value – you tend to notice a new squiggle every time you see the ad.…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
If ‘Where the bloody hell are you?’ was chalk, this is cheese. Tourism Australia has commissioned Baz Luhrmann to create…
Alright, the new Cadburys Shubh Aarambh commercials are getting talked about. As a concept, I liked it better than ‘pehli…
The best 7 minutes that you are likely to spend if making presentations (or suffering through them) is part of…
A couple of employees of Domino’s put up a video on YouTube (no longer available for viewing), showing them ‘defacing’…
Interesting post from Tom Fishburne on the ‘tension of glocalization’ – the eternal tug of war between ‘global consistency and…
The latest British Airways anthem commercial ‘To Fly. To Serve’ got a lot of mentions on ad blogs and was discussed on…
Every week I curate a set of creative ads which break the clutter and deliver a compelling brand message either…
The Apple event on October 22 showcased a lot of new products and videos to go with them. Before Tim…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples…
There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be…
The description over at YouTube says: Tata Sky+ HD’s latest TVC is the longest TV commercial (with a run time…
In the late 1980s, political scientist Joseph Nye Jr. coined the term soft power. He defined it as it as…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of…
In mass media, stereotypes are everywhere. In movies – an Indian call-centre employee, the loud Sindhi, the perennially drunk mechanic…