Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Switch on FM radio in any Indian city (any city for that matter) and you are likely to be bombarded…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
Changing with the times is not just normal, it is essential – ‘change is the only constant’ and all that.…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched,…
It has become customary for brands to make hoax announcements around April Fool’s Day. Brands in the tech domain seem to do it regularly – Google has been doing this for 16 years now. The hoax seems like a natural fit for news brands too as all it takes is just another seemingly plausible article. Consumer brands have joined the bandwagon too resulting in a surfeit of such hoaxes every year. Such efforts usually involve putting out…
It was a mixed day for Apple yesterday. Thousands lined up to purchase the iPhone 3G, those that got their…
The work for Traffic Accident Commission, Melbourne is one of my favourites among what is loosely called public service advertising.…
Some ads set you thinking long after you have glanced and digested the message. A new for campaign for a…
A vertical ad network is an aggregate of websites around a niche audience, served up to advertisers as one single interface. And as web habits evolve, even within a category audience will dig deeper and wider. In the days to come, such vertical ad networks will be a crucial part of online strategy for both advertisers and publishers.
These set of print ads showcasing the Lamborghini range, reminded me of the days when great print ads were a…
The much anticipated 2015 Christmas advert from John Lewis is out. What makes the campaign so talked about? What can…
With the boom in the Indian economy job portals have taken centre stage lately. Global giants like monster.com, careerbuilder.com and…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of…
Windows XP SP3 sends PCs into endless reboot | The Register: “” Here comes Groundhog Day again for PC users.…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
Business Insider’s CEO Henry Blodget delivered the ‘Future of Digital: 2013’ presentation recently. The presentation covered a lot of topics…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…
Ads spoofing other ads are fun. But they can be a double-edged sword of sorts. It cannot be so close…
Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
Over the last few days, many enterprises and brands have put out branded communication in support of what has come…