Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…
Brands have used Twitter to promote news (media brands fit in well here), handle complaints & service issues, sell products…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and…
A hilarious new spot from Adobe, targeting marketers hits the sweet spot. It is in a way reflecting reality: lot of marketers today are grappling with digital, big data and the metrics that today’s marketing can provide. There is a sense of being overwhelmed with all the data new media can throw up. Adobe’s Digital Marketing business is pitched as a solution. Agency: Goodby, Silverstein & Partners My one grouse (which is free) is about…
The latest British Airways anthem commercial ‘To Fly. To Serve’ got a lot of mentions on ad blogs and was discussed on…
Near 113 million people are likely to watch the 2023 Super Bowl. While there may be several other sports tournaments…
Great art direction, distinct branding, striking: what more can a print ad deliver? A new campaign for McDonalds Happy Meal…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
As an unofficial Mac evangelist, I was happy to come across a Apple Chipmunks, an Indian site that is dedicated…
The debate on the reason-why and effectiveness of parody ads can be seen in ad industry portals of late. Parody…
A recent survey conducted among 3000-odd US consumers by ChangeWave shows that among respondents who bought an Apple Mac over…
I had written about the Carlton Skytroopers ad and other big beer ads earlier. The brand recently implemented an idea…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Apple has released 3 new commercials, promoting the diversity of Apps on the iPhone. I guess the stage at which…
The tech world and the digital space is abuzz with Steve Jobs’ announcement to take medical leave until June this…
The latest spot from Apple, titled ‘Misunderstood’, tells a story of a teenaged boy who surprises his family with a…
Over the last few days, many enterprises and brands have put out branded communication in support of what has come…
My first experience of Apple was through the Mac OS 9. Compared to whatever Windows version we were using then (’98,…
In the late 1980s, political scientist Joseph Nye Jr. coined the term soft power. He defined it as it as…
A man who worked at an iPhone plant in China committed suicide last week. According to various media reports, the…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of…