I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in advertising. Many airline brands have done some great work to solve a real problem: both frequent and occasional flyers tend…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic…
I shared an image of the Average Selling price of major smartphone brands (as reported in a Mashable article) on…
Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of…
Advertising is meant to either effect a change in perception or behaviour. Sometimes, the former can lead to the latter.…
Much has been written about the Cadbury’s Payday campaign. It’s got the advertising & marketing community talking and most of the reviews are positive. The company says ‘the new commercial highlights the celebratory occasion of payday, which is an important event in the life of every middle-class Indian.’ As many have pointed out, it is a clever occasion-based association which allows for the brand to be recalled in the right context, every month. The choice…
So Samsung and Dell are betting big on India as a market for tablets. Samsung Galaxy Tab made a big…
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…
Came across a new ad for Fevicol Marine on YouTube. Really liked the idea and the execution – especially the…
First released in 2005, this ad for Bigpond Broadband, is considered a classic case study. It not only won many…
While writing about short duration TV commercials, I forgot to mention the mother of all short duration commercials: the one-second…
Most ads are simply ignored. That’s a fate worse than being noticed but disliked or being indifferent about it. My…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to advertising agencies &…
It is said in a lighter vein that Super Bowl is more of an advertising festival than a sporting one.…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…
Ever wondered why save for handful of ad agency accounts, a majority of agency brands hardly use social media effectively?…
Google’s purchase of Motorola Mobility has been hailed as an excellent strategic move. Pundit’s have praised Google for outwitting Apple…
“What’s the point of making such a costly three and a half minutes long ad film when Google anyways has…
The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
There’s hope for all Mac lovers in India. The low awareness, even lower preference for Apple in India, maybe a…
Early on in my career I heard that advertising greats like Chris D’Rosario and Alok Nanda would make it a…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything…