Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
In my advertising career, I have not launched or grown an ad agency brand from scratch. So I am no…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
In the early 1990s, the agency I was working for had a big name bank as a client. The agency’s…
The next killer app for the iPhone could very well come from Bangalore, according to this report. iFlirt, is an application being developed by Bangalore-based Endeavour Software Technologies. According to the article, iFlirt seeks to combine multiple features of the iPhone – the GPS (Geographical Positioning System) to let your friends know where you are and vice versa while chatting (would you really want to do that with ALL your friends?!), share music through a…
Of the default applications that come with a Mac (Safari, Mail, iLife, iWork etc.) the one’s I use most every…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
A set of ads for ‘compartmentalized lunch boxes’ from @home are doing the rounds of ad blogs. Not sure if the…
At the Cannes Lions 2010, the winners among Promo & Activation, PR, Direct, Media, Outdoor, Radio, Cyber, Design and Press…
1. Gillette: Assisted Shaving Razor It is so refreshing to see a long format, web film which is anchored on…
@sameersama Cool! You are most welcome. Have stumbled on to Mac solutions before. The 'community' is a cool thing! in…
Fly You Fools – An Indian Webcomic about Life. Came across this interesting webcomic from India. Humour is a…
‘Why didn’t I think of that?’ is a likely reaction to seeing Kevin Bacon promoting eggs on behalf of the American Egg Board. Just the association by name brings a smile and the copywriting takes it to another level of entertainment. Always nice to see clever, witty copywriting in advertising.
The Vikatan Group, a renowned Tamil publication group has launched an entertainment magazine called Timepass. The ad tells the story…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative…
Of the default applications that come with a Mac (Safari, Mail, iLife, iWork etc.) the one’s I use most every…
It’s here – a USB modem stick that says up front that it is compatible with a Mac. Vodafone has just launched its USB stick, with the claim that its is the first such device for Mac users.
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message.…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…
Dumb Ways to Die – a new integrated campaign for Metro trains, Melbourne reiterates what Social Media gurus have said…
A social media post caused a diplomatic incident recently after a severe social media backlash over a social media post…