Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of…
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh,…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…
Big data. Those two magical words, excite venture capitalists, marketers and media planners alike and are meant to provide deep…
Advertising can not just change perceptions but can change behaviour too. One of the best examples I can think of is the effort behind preventing road accidents in Melbourne, Australia for TAC by Grey Worldwide. The TAC’s campaign is reported to have contributed to saving over 10,000 lives and 100,000 serious injuries; the financial savings to Victoria are estimated to be $67 billion. Recently, the hugely awarded Dumb Ways to Die campaign resulted in 20%…
For years, creating ads for regional channels (sometimes referred to as ‘vernacular’ advertising) in India meant dreaming up a TVC…
At the Annual Shareholders Meeting this week, Apple gave an indication of their focus on new markets. They plan to…
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to…
I had never heard of Dermablend until now. Now with tweets and blog posts talking about an ‘amazing’ video for…
Apple has posted it’s Q4 results for Fiscal 2008 and has beaten the Street. Not just that, it has achieved…
I love it when there is a literal visual depiction of common phrases or idioms in creative ideas. You know,…
It’s the season for holiday films. Over the last week or so, ads from Disney and Coca-Cola were among the…
The winners of the 2009 European Advertising Festival – Epica Awards, were announced recently. Surprisingly, UK was not the lead…
Every week, I attempt to share clutter-breaking creative ads. Most ads are simply ignored – a fate worse than being…
Came across this cool new app for iPad – currently released only for the Australian market: Twelevision. What is it? Twelevision is a Twitter Client specifically written to help you tweet about television shows and follow conversions about shows people are watching. Essentially it collects all Twitter conversation about Australian television shows and aggregates them on one place.
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
The comments section of news articles and blogs have been around for a while now. The intention behind providing an…
For the uninitiated, one of the things Steve Jobs is known for is his ability to make awesome presentations. His…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
Dumb Ways to Die – a new integrated campaign for Metro trains, Melbourne reiterates what Social Media gurus have said…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While…
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned into…
Hello, I am a Mac. And, here I go again, writing about Macs and PCs. One of the classics in…
Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and…