Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex, CEAT and more. Kotex: own your flow In India, advertising for sanitary pads has come a long way. A couple of decades ago, periods were not even referred by name – it was just ‘for those days of the month’. Later we had product demo ads which depicted product features with the use of a…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
I don’t remember liking that Indigo Airlines font the first time I saw it. I did not think it had…
‘Those were the days’. Every era sees folks of a certain vintage utter these words as they look back wistfully…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining…
Every day hundreds of commercial messages are targeted at each one of us. However, only a handful are noticed and an even small number is remembered. Here are a few compelling creative ads which caught my eye during the past week. Volkswagen: a new mission The 50th Anniversary of the Moon Landing saw several brands trying to forge an association. Many of them were force fits and seem to be done with the objective of…
The new ad for Center Fresh brings in a nice twist to the ‘Zubaan pe lagaam’ (‘zip your mouth’) concept.…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…
Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is.…
Until now, Axe was the chic magnet. You spray on Axe and you got gorgeous girls to bed. Why girls,…
The good folks at Smoking Apples – the most rocking Apple blog this side of the equator – have posted…
Guinness is running a new campaign, ‘Made of More’, which celebrates an ‘attitude’ – of getting more out of life.…
I have been blogging for over 10 years now. Some of the posts have been about my views on trends…
Mention ‘ad agency’ and to most it conjures up images of people dreaming up TV commercials. A chat with people…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…
A couple of design projects caught my eye of late. One is a set of posters designed by Alan Clarke,…
The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
Hello, I am a Mac. And, here I go again, writing about Macs and PCs. One of the classics in…