Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
I have been out of ad agency life for over 10 years now. As a consumer and as a mere…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the…
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
Advertising agencies are getting into the act with the election fever in the US. Adweek commissioned leading agencies in the US to create mock ads for the presidential candidates. Maybe I am not close enough to the action, so I don’t get it but the ads were downright bland. What caught my eye was this effort from Jack Daniel’s. Arnold has crafted a series of posters that end with a superbly crafted baseline: ‘Socialize liberally.…
PC users have over time become familiar with some of the Mac Apps like QuickTime, iTunes. While those are both…
Last year, DM9DDB gave us these wonderful interactive posters for Saxofunny, a sound production company. Scam or not, it was…
It’s been a while since I was really happy about anything that I wrote on my blog. And the urge…
You won’t regret investing in this book: Advertising Next by Tom Himpe. In India, you could try Landmark – I…
1. BBC Sport: Wimbledon coverage It’s Wimbledon time of the year. Here’s a new spot from BBC Sport announcing the…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
This campaign for Kelloggs Sucrilhos has been getting a lot of positive comments, over at Ads of the World. The…
Over the years, ‘newspapers, periodicals and’ as a category has seen some memorable creative work – Veja (Dead vs Alive),…
This is brilliant stuff for LEGO. For anyone who has owned and loved LEGO, this strikes a chord. While we…
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new…
The entire world looked forward to it. More than a billion people watched it live on television. Almost everyone saw…
A recent survey conducted among 3000-odd US consumers by ChangeWave shows that among respondents who bought an Apple Mac over…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
Sick of hearing terms like User Generated Content and viral videos? Here’s another unlikely brand that has jumped into the…
So Samsung and Dell are betting big on India as a market for tablets. Samsung Galaxy Tab made a big…
It’s around 9pm here in Bangalore. In about an hour’s time from now, Steve Jobs will address the 2008 Worldwide…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…