Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…
The business of marketing & advertising is about persuasion. Brands aim to persuade consumers to change perceptions, switch brands or…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
The debate around work-life balance is not new. Essentially the emphasis is about not allowing one’s work priorities negatively impact…
Came across this ad for McDonalds (its been around for 3 months actually) which demonstrates the product attribute of three ingredients in a charming way. McDonalds – Go With The Flow from Blink on Vimeo. It may not be a Honda ‘Cog’ in terms of scale, but conveys the idea very well. And what I liked was the fact that a story was told without the aid of any computer graphics. Nice.
The proposition for this brand of mattress is: ‘so comfortable, you will fall asleep in almost an instant’ – a…
The debate about the merits & de-merits of accessing social media networks in the office has been raging for a while. For an AE in a typical mainline, mass media dependent agency, it presents a unique dilemma.
Aside from all the drama of scam ads and controversies surrounding returned awards, there is one other aspect of Indian…
Came across this interesting campaign for Yellow™ New Zealand. The task: build a tree house restaurant using the Yellow Pages…
How to tell a compelling story, that affects the viewer in some way… in 30 seconds. That’s the challenge and…
Tata Safari Dicor has been at it for quite some time, urging you to Reclaim your Life. I vaguely recall…
It’s the season for holiday films. Over the last week or so, ads from Disney and Coca-Cola were among the…
Hope this doesn’t go the Amitabh way. Elections, watches, mobile phones, India Tourism, DTH…Aamir is in them all. He is…
These ads meant for Levis Original Store in Delhi did the rounds of ad blogs recently. This is clever, sexy…
Agency: McCann As expected, Dumb Ways to Die, created for Melbourne Metro, won big at Cannes Lions, 2013. It gained…
Now that the headline has got your attention, here’s the point. The iPhone has been declared a dud in India,…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
No discussion about the ‘new advertising’ is complete without someone uttering the word ‘conversations’ in the context of brands and…
A man who worked at an iPhone plant in China committed suicide last week. According to various media reports, the…
An update on my Nokia phone installed Nokia Music and along with it the Nokia Music Store (no Mac support…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
It’s common for celebrities and statesmen to evoke feelings of adulation from the public. We all have our role models…
The adage ‘ninety percent of everything is crap’ coined by Theodore Sturgeon an American science fiction author is relevant in…
Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you’ve been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
In 1962, ad legend Bill Bernbach of DDB requested something extraordinary from his client, Avis. He wished they would run…