Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to be something that is affordable and packs in some features that are available at a higher price point. You see…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to create ads that are noticed (the primary task for any ad) and recalled. This week: few tactical ads related to FIFA World Cup and more. Rustomjee: breaking category codes Think of a real estate brand ad and you cannot escape the imager of a tall building and claims on technical specifications of the project. One…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
In the late 1980s, political scientist Joseph Nye Jr. coined the term soft power. He defined it as it as…
The author of this post is Anand Narasimha – Professor-Marketing & Strategy, at IFIM Business School, Bangalore. With three decades…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I…
Over the last few days, couple of ads from a deodorant brand Layer’r Shot caused widespread outrage (and rightly so)…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are the top creative ads which caught my eye, the week ending 9th February, 2018: Tide’s Super Bowl ads, Apple’s 3-minute film for Chinese New Year and more. 1. Tide: Super Bowl 2018 As is evident over the last few years, the Super Bowl is not just a sporting event, but an advertising event too. Given the astronomical cost of…
Loved this new set of ads for Copic Markers highlighting their ‘Thick+Fine’ variant. Simple, focused idea rooted in the product…
It’s hyperbole alright. But you wouldn’t expect a juxtaposition of Renault Geo and birds with a line like ‘for those that…
It has become customary for brands to make hoax announcements around April Fool’s Day. Brands in the tech domain seem to…
Most ads go unnoticed. In a 2017 article, Dave Trott said ‘In the UK £20.3 billion is spent each year on all…
Aside from all the drama of scam ads and controversies surrounding returned awards, there is one other aspect of Indian…
AdAge ranks the 1960’s Volkswagen Beetle campaign No.1 in the list of ‘Top 100 Advertising campaigns’. Many regard it as…
I guess you must’ve seen the new Airtel theme ad, featuring a small boy making a ‘phone call’ to his…
The film-like advertising for Ponds is on to its third installment. Not surprisingly the response to it is mixed – at least among my friends it is seen as bizarre. I for one, think it is ground breaking and deserves kudos.
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
The number of Apps on the iTunes App Store was touted as an advantage over other ‘market places’ like Google…
The ads for iPhone and iPad have usually been very product focused – as opposed to what is loosely described…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media.…
In an attempt to counter Apple’s popular & effective ‘I’m a Mac’ series of ads, Microsoft has apparently signed on Jerry Seinfeld, reportedly for US$10mn.
When the economic sentiment is gloomy, marketing efforts to package the iPod as an ideal corporate gift will not be…
The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too…