Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’ selection from those compiled over the first six months of the year. Hope you enjoy them. For more, do check out the archives. 1. IKEA – win at sleeping Here’s a campaign which made me envious of the strategy, creative and the execution. In order to promote ‘nighttime retreats’, this ad takes inspiration from the…
The Indian Premier League is interestingly poised as we speak. There is no single favourite emerging and there have been…
Magazine design and advertising in magazines have more or less remained the same for decades now. There may have been…
The Reliance Group promoted iStore is running a promotion called Mac to College, in Bangalore. The promo entitles students for a 12% discount on Macbook or Macbook Pro. According to the iStore spokesperson,’many students’ are walking in. And they are not buying it because they can run Windows in it. They are buying it, ‘because its Apple’! Is the Apple halo finally dawning in India?
John Wanamaker’s famous quotation on advertising is vindicated. One of the longest running campaigns in recent times is the State…
Number Portability as a concept may have lost its sheen – it’s been so long coming, but it’s coming nevertheless.…
I liked the insight here: however much you love your gadgets or possessions, parenthood prepares you for sacrifice. And Nissan…
A new commercial for Nissan Leaf – the electric car from the USA is likely to make the rounds of…
Given the focus on smartphones and tablets nowadays, the Mac vs PC debate has probably given way to Mac vs.…
Every week, I attempt to share a list of clutter-breaking creative ads. This week, select Cannes Lions winners, ads from…
Topical ads have been around for decades now and can be a marketer’s dream come true – but only if…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
Procter & Gamble coined the phrase ‘First Moment of Truth’ (FMOT) referring to the consumer’s first exposure to the brand…
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.
Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples…
The New York Times had a great piece last week about Apple’s advertising success, compared to Microsoft. Among the blog…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature…