I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in advertising. Many airline brands have done some great work to solve a real problem: both frequent and occasional flyers tend…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
I don’t remember liking that Indigo Airlines font the first time I saw it. I did not think it had…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message. Virtually all brands – from bathroom fittings to durables, Chinese & Korean brands included carried out an ad linked to the day. As Brand Equity pointed out, ‘Independence Day brings out the worst in brands’. I can’t fathom the ROI brand teams expect or track out of such activities. A simple, ‘how does this advert…
Microsoft announced details of improvements in Windows Explorer in their upcoming Windows 8 release. Tech blogs have called it plain…
Don’t you love it when a TV commercial keeps you riveted until the very end and then presents an unexpected…
John Lewis, the UK retail chain has unveiled its 2012 ad, titled ‘The Other Half’. It shows love story unfold across…
The global ad campaign for Windows 8 is out. Interestingly, the core concept was developed by Crispin, Porter and Bogusky…
Every week, I attempt to share a compilation of compelling creative ads with a comment or two. Sometimes one come…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
Today, is the big day for Apple fans – His Stevenness is supposed to make announcements about new iPods (and…
Ads that poke fun of the vagaries of the ad agency business are like inside jokes. It tickles agency folks…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
Competitive advertising can be fun. The Times of India fired the first salvo against The Hindu in Chennai recently. In…
Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and…
Apple continues to push the diverse apps as the differentiator – until the Android and Ovi markets catch up, at…
Google’s purchase of Motorola Mobility has been hailed as an excellent strategic move. Pundit’s have praised Google for outwitting Apple…
The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too…
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic…
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
The good folks at Smoking Apples – the most rocking Apple blog this side of the equator – have posted…