Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will include endorsing a TMT brand – especially as a bus back panel or a billboard. ‘Strength’ is the generic benefit…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
A recent advert for Honda, ‘The other side’ caught the creative industry’s fancy for its clever use of technology in…
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
The advertising industry had it relatively easy for many decades when media clutter was nowhere near what it is today.…
Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and…
First rule of advertising: your ads must get noticed. Second rule: they must be relevant to the target audience. Third rule: the ads must ‘involve’ and engage the audience. I thought these ads for Art & Communication School in United Kingdom by the School of Communication Arts, UK scored on all counts. The brief is interesting too: find a problem in your life, solve it. And the creative brought it to life in an interesting way. Via:…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative…
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the…
There were a series of posters created by Noma Bar for IBM which made the rounds of ad blogs last…
The residual image of ‘Apple Keynote’ in most people’s minds is likely to be that of a large visual of…
Call it intriguing, weird, clever, creative – the Never Hide campaign idea for Ray-Ban has generated a lot of buzz…
This article of mine appeared in the Brand Wagon supplement of The Financial Express, today: In a recent survey among…
Tech2 claims that Vodafone India will launch the iPhone 3G on Aug 18. Pricing and ‘other essentials’ are unknown. No official word from Apple yet.
Remember the case of XUV-500 the Mahindra SUV which was sold out even before the first ad broke? The advertising…
Going by the rapid increase in Facebook fan pages from brands, you’d think that ‘I want a Facebook page’ is…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
Time and again, market share is mentioned by companies, analysts and media as a measure of how successful a brand…
No discussion about the ‘new advertising’ is complete without someone uttering the word ‘conversations’ in the context of brands and…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
We are now in the ‘post-event critique’ phase of the Apple launch, with every element of the launch event and…
The adage ‘ninety percent of everything is crap’ coined by Theodore Sturgeon an American science fiction author is relevant in…
Few years ago, if you developed a TV commercial for a brand chances are you will mandatorily develop an Outdoor…
If we meet someone who speaks well we tend to form a positive opinion of them: we equate articulation with…