Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in advertising. Many airline brands have done some great work to solve a real problem: both frequent and occasional flyers tend…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
I came across a LinkedIn post linking to an article which called to question the importance of brand names for…
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
Blackberry 10 takes a contra approach to showcasing a mobile phone’s features by not showcasing them. Mobile phone advertising was…
This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…
Now that my 6-year old daughter has begun to recognize 3-letter words and is curious to know the spelling of any new word she comes across, I am hoping that she will pick up the habit of reading. Reading printed books, not the e-book kind. That hasn’t stopped me from helping her with some interactive learning books & apps on the iPad. My earlier list of must-have iPad apps for kids had a few activity based…
One of the toughest categories to work on is advertising for charitable causes. Some creatives see it as an opportunity to win metals.
Google’s purchase of Motorola Mobility has been hailed as an excellent strategic move. Pundit’s have praised Google for outwitting Apple…
Levis has launched a global campaign, Levis Legacy – an extension of the Go Forth idea revealed in 2009. The…
Among Asian countries, Thailand was perhaps the first to establish a unique style of advertising. A lot of award-winning or…
Every week I attempt to share a curated list of creative ads. In this week’s list ads from Chase, DeBeers,…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…
A man who worked at an iPhone plant in China committed suicide last week. According to various media reports, the…
Time and again, market share is mentioned by companies, analysts and media as a measure of how successful a brand…
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
I am an accredited app junkie (aside from being an accredited Apple fan) and I have truck loads of apps…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
The latest spot from Apple, titled ‘Misunderstood’, tells a story of a teenaged boy who surprises his family with a…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
In the case of Maggi, the agency’s job was to best convey the brand proposition – ‘health bhi, taste bhi’ or whatever is the communication objective. The use of brand ambassador was just a part of the strategy to meet the objective. It is unlikely that the agency or the brand ambassador would have been aware of the ingredients and their permissible levels. As rightly pointed out here, the brand ambassadors should be left alone.
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of today’s big football stars coming together in an…
Every category of advertising has a code. A common debate is one about B2B vs B2C. Luxury brands (think high…