Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.
Competitive advertising can be fun. The Times of India fired the first salvo against The Hindu in Chennai recently. In…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and…
Getting noticed is the most important objective of any advertising or shall we be suitably contemporary and say, ‘content’. Sadly, most of what’s paid for and put out there simply goes unnoticed. Only a handful break through the huge clutter of media noise and commercial messaging and an even smaller number are recalled and associated with the correct brand. Every week, I compile such creative ads. Here are a few from the week ending November…
Great show stopper of a campaign for Kapiti ice cream from New Zealand did the round of ad blogs recently.…
One of the under-celebrated talents in advertising art, is typography perhaps. Among the art directors I have worked with, there…
While it is believed that more than 90% of advertising is mediocre, the fact comes through loud and clear (literally)…
Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few…
It’s been a while since I was really happy about anything that I wrote on my blog. And the urge…
Came across this ad for McDonalds (its been around for 3 months actually) which demonstrates the product attribute of three…
Loved the new ad for Haig Club whiskey. It has all the hallmarks of a premium lifestyle brand but none…
All that had to be said about Volkswagen India’s recent wrap around ad in the Times of India (‘shiver of…
MediaPost reports of a possible move by MindShare to offer creative services within its digital media operations. The article also…
If you go by the discussions on tech blogs, you’d be led to believe that that the average consumer is…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
Just when you thought customizing your creative message to suit various media is tough enough here is news: there is…
The blogosphere is abuzz again with the impending launch of an ‘improved, 3G version’ of the iPhone. The extent to…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
‘When the thrill of blogging is gone’, an article from The New York Times, struck a chord. As someone who…
Big data. Those two magical words, excite venture capitalists, marketers and media planners alike and are meant to provide deep…
I don’t remember liking that Indigo Airlines font the first time I saw it. I did not think it had…
And so Apple announced a new iPhone. Except that it’s not new – at least as ‘defined’ by media, tech…
Windows XP SP3 sends PCs into endless reboot | The Register: “” Here comes Groundhog Day again for PC users.…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh,…