Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to the Google ecosystem where advertising revenue garnered through user’s personal data is the business model. A new ad dramatises the pitfalls of the ‘other’ ecosystem in the context of health data. Privacy on the iPhone: the Waiting Room It’s quite likely that we all must have witnessed an instance of data ‘tracking’ us across the…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is. A small number of…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook for the brand. In…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the first and most important task of any ad. If ignored, it’s a fate worse than being seen and disliked. My weekly compilation of creative ads (aside from my occasional views on the business of advertising) is a small tribute to brand teams & agencies everywhere. Here are my picks form the past week: IKEA:…
An ad’s first task is to get noticed. The top creative ads in any era – be it in the pre-digital or digital world first stood…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is. A small number of…
An ad’s first task is to get noticed. The top creative ads in any era – be it in the pre-digital or digital world first stood out from the media clutter of the day. Of course, just being noticed is not enough (being ignored is a worse fate though) – a brand’s message has to be relevant (to the intended audience), engaging (either entertaining or holding attention through shock value or any other emotion) and…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the…
Every week I publish a compilation of creative ads of the week. It’s just a small tribute to brand teams everywhere who manage to…
Every week I attempt to share creative ads that manage to break through the clutter and drive home the intended message in an engaging manner. It’s a commendable achievement as a majority of ads simply go unnoticed. Here are my picks from this week: Iceland Air: hard to leave Choosing a travel destination for holidaying is a high-involvement decision. Much research goes into it and the needs & tastes of many have to be taken…