Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
In 1962, ad legend Bill Bernbach of DDB requested something extraordinary from his client, Avis. He wished they would run…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive…
In April this year, Airtel made quite a splash on the web and TV about their Broadband Service. The Impatient Ones TVC must have cost a packet to produce and air. I filled in the online enquiry form and called the local number – not once, not twice but 4 times – to submit my enquiry. I also wanted a landline and gave in my details. All I got in return was an enquiry number.…
Every week, I attempt to share a compilation of clutter-breaking creative ads. Occasionally I share views on ad industry matters.…
Lovely art direction in these set of ads for Goodyear, highlighting road grip in extreme conditions. I love print ads, especially those with some wit and charm in them. These ads set of aren’t the witty kind but those with fantastic craft in execution.
I thought it would be a good idea to chat up with some of India’s brightest Creative Stars. So, starting…
When it comes to print advertising, I am a sucker for the old-style: riveting headline that usually brings a smile…
There is one aspect of advertising, where India is far behind many of the markets abroad: execution and attention to…
Came across a new ad for Fevicol Marine on YouTube. Really liked the idea and the execution – especially the…
Have you seen Part Uno of this post? Without much further ado, herewith the rest of the ads: 20. Milko:…
Being in the advertising business, one is used to hearing (and practicing) some amount of exaggeration. One is also familiar…
Parodies are very common in movies: either trashing a particular genre (like in Scary Movie or Airplane!) or paying tribute…
I curate clutter-breaking creative ads and ideas that help address a business problem or opportunity (well, mostly). Occasionally I comment…
The next killer app for the iPhone could very well come from Bangalore, according to this report. iFlirt, is an…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
Much has already been written about the secrets of Apple’s marketing success – in the form of blog posts and…
‘Those were the days’. Every era sees folks of a certain vintage utter these words as they look back wistfully…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
Of late, several Indian brands have created campaigns specifically on Twitter. An interesting aspect about it is such campaigns are…
Reports say that people have begun to queue up for the iPhone 3G launch (on July 11 in the US) in New York – a good one week ahead! Nut cases. Or as Fake Steve Jobs would have said – frigtards.
Verizon has released a teaser for it’s upcoming Droid phone and seems to have touched a raw nerve among iPhone…
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…