I attempt to curate a list of clutter-breaking creative ads every week along with an occasional posts on trends in the industry. Last week I missed such a post and here with a compilation of a few ads which caught my eye in the past few weeks. Chevrolet: memories How do you create clutter breaking advertising among a sea of feel-good Christmas ads, retaining the same tone and manner as so many others? I think…
Every business looks forward to the festive season. Globally, the Oct-Dec quarter is considered the best of such seasons. Apple times the launch of…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, select Christmas ads from Kroger, Boots,…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Uber Eats, BBC, Opel Corsa and more. Uber Eats: best friends It’s Uber. And its Eats. On hindsight, it seems like a lovely connection between the two: ‘we all want to eat and go places’. And it brings a smile. The casting is brilliant – Robert de Niro and star of ‘Sex Education’, Asa Butterfield.…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Volkswagen Taos, Liquid Death…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Coca-Cola, Canal+, Amazon and…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct 14, 2023. While I saw some social media posts praising it, many were trashing it – calling it inappropriate, in poor taste and unsporting. Some have sought to bring in a political angle claiming this reflects the India of today (unsaid part meaning ‘all this is happening post 2014). Some others on LinkedIn have ‘cancelled’…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing pertaining to regional brands…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, here are…
Most ads go unnoticed. That’s a fate worse than being disliked. In that context, ads which break clutter and get noticed need to be commended. My compilation of clutter-breaking creative ads (and the occasional commentary on the business of advertising) is a small tribute to brand teams. Here are a few ads which caught my this past week or so: Sandy Hook Promise: Just Joking Sandy Hook Promise is a non-profit organisation founded and led…