Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a…
I remember the late Indian advertising legend, Mr. Ravi Gupta say that 50% of the credit for good advertising should…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the…
A nice, visual campaign for Marinella Ties is doing the rounds of ad blogs. The objective is a familiar one: convey that the brand is available and sought after across the world for a long period of time. Even the creative idea of using local sights & landmarks in the ad has been done before. But the usage of the product into the visual to create a pun makes the ads noticeable and memorable. Agency:…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
It is that time of the year: of seasons greetings, celebrations and Top 10 lists. For some reason, we all…
It’s always fun to see creative teams try something new in a category which is known for templates or formulas…
These ads for ‘Art classes for kids’ worked for me because the viewer interacts with virtually every element of the…
Procter & Gamble: Thank You, Mom The great thing about the ‘Thank You, Mom’ campaign is that it is brand…
Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few compelling creative…
Pepsi is going to pull out of the upcoming Super Bowl event, in Feb’10. Traditionally, the advertising on the event…
Hello, I am a Mac. And, here I go again, writing about Macs and PCs. One of the classics in…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
In advertising & marketing circles, there is unlikely to be an universally agreed definition of ‘insight’. Yet, it is common…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
Apple’s success in retail, through its company-owned Apple Stores has been a subject of many articles & case studies. The…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
Now that my 6-year old daughter has begun to recognize 3-letter words and is curious to know the spelling of…
Back during my advertising days, not jus the copywriters, even the Account Management folks had to ‘write’ a lot. Minutes…