Every week I attempt to share a few creative ads which caught my eye. While we are all exposed to hundreds of commercial messages every day, most of them go un-noticed. Only a handful are noticed and recalled. Here are a few ads which caught my eye this week. Tide: Laundry Night Research shows … [Continue reading]
‘Captain Fantastic’ from @RoyalMailStamps, Heinz label, @Beco_UK #StealOurStaff and more: 8 creative ideas of the week
I missed my blog post last week but over the past few years I have attempted to share a compilation of creative ads every week. Everyday hundreds of commercial messages - be it TV ads, web banners, billboards, tweets or radio spots are aimed at us. A … [Continue reading]
English ads ke headlines Hindi mein kyon hai?
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in Indian advertising. What gives? Aisa kyon hai? Here are a few conjectures and thoughts on this and related issues in … [Continue reading]
Fevicol, Google Pay and more: creative ads of the week
Every week, I attempt to share a compilation of compelling creative ads with a comment or two. Sometimes one come across ads which immediately evoke an urge to share; but mostly one has to sift through several ad portals to shortlist a handful - … [Continue reading]
Cadbury’s ‘Unity Bar’, Jif peanut butter and more: 4 creative ads of the week
Most of the ads aimed at the general public are not even noticed, leave alone being memorable or changing mindsets & behaviour. Every week, I attempt to compile a list of creative ads which are clutter-breaking and compelling. Here are a few … [Continue reading]
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