Christmas ads from big UK retail brands get global attention. This week I came across enjoyable Christmas-themed ads from Sweden & Norway which are unlikely to get that kind of mileage but were just as compelling. 1. Elkjøp: To Give More Elkjøp is the largest consumer electronics retailer in the … [Continue reading]
Ad agency mergers: will it solve the real problem?
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman to form Wunderman Thompson. The need for the merger and the logic behind the branding (Wunderman first) is widely believed to be a … [Continue reading]
BBC One, BMW X5, Payless and more: 10 great creative ads of the week
The holiday season sees the launch of marketing campaigns from a wide variety of brands. Most just go through the motions while a handful are a cut above. Here are a few campaigns - beyond traditional, ads which caught my eye. 1. BBC One: … [Continue reading]
The long term impact of ‘new entertainment’ in India
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining popularity. According to the Boston Consulting Group, the the Indian over-the-top (OTT) industry has the potential to … [Continue reading]
AT&T, Intel, ‘Men will be men’ and more: 6 compelling creative ideas of the week
Everyday, we see hundreds of commercial messages. A majority of them are so insipid that they are not even noticed. Among the handful which are seen only a few are memorable. Here are a few creative ideas which caught my eye this week: 1. AT&T: … [Continue reading]
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