Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion Days, hilarious ad from Thailand and more. Flipkart: are you really Gen Z? Brands are obsessed with appealing to Gen Z typically aged between 14 & 28 years in 2026. This cohort is considered to be digital natives with estimates ranging from 377 million to 407 million individuals. Reports indicate that this group has a…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you’ve been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
The new series of Vodafone ads earned a ‘oh cho chweet’ response from some of my friends – mainly with…
A social media post caused a diplomatic incident recently after a severe social media backlash over a social media post…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
It is one of the biggest puzzles of the advertising industry: the creative pitch. When an agency gets a call for a pitch, it has the ability to fire up the teams and the office is abuzz with activity (usually the night before!). It also has the habit of sucking up agency resources across the board for an activity that may or may not bear fruit. The classic case of pie in the sky. Yet,…
Just when I thought that there are still some places where one is safe from advertising messages, I saw this:…
In 2007, an ad for First For Women Car Insurance among the most forwarded – Twitter wasn’t around then, you…
Loved this new ‘Vintersaga’ (‘Winter’s Tale) campaign for Volvo. The key message: it takes a special kind of engineering and design to build a car which can handle Sweden’s tough weather conditions, especially in winter. The execution is a montage of the (miserable) weather conditions in Sweden, beautifully shot and set to music. I didn’t understand a word of the lyrics but the visuals drive home the message.
The 3rd Anniversary Issue of Campaign India hasn’t reached me yet, but I browsed through some pages of the electronic…
Publicis Mojo, Australia has created this cute little campaign for Air Asia, the budget airline. Love it when ordinary everyday…
Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
How do some brands seize the initiative? How do they take a leadership stance? I guess this is how. Brazil…
There could be 3 broad ‘levels’ in almost every department in an advertising agency: Directional, Supervisory and Execution. Each of…
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While…
So you are a premium brand with a hallowed past. You have great equity among a certain kind of audience.…
There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
Much has already been written about the secrets of Apple’s marketing success – in the form of blog posts and…
A LinkedIn alert about a contact becoming ‘National Head – Account Planning, Digital’ got me thinking and I asked this…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
I was in two minds about visiting the Airtel store in Bangalore last night to check out the response to…
Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of ‘a lot can…