The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
There was a time when news was what we read in the papers about events which happened the previous day.…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
Advertising news makes it to the front page of Economic Times again (after Goafest), but for wrong reasons. Reports say that a set of ads supposedly released for Hanes in the Free Press Journal during the last week of Decmeber ’07 (this has scam written all over it) has landed the agency in international troubled waters. The ads featured a man dragging offensive images and racist words associated with the gay (f***ot), the African-American (n***er)…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
Advertising is not a profession many look up to. It clearly doesn’t rank high up in the ‘most sought after’…
Some have called it a ‘new low’: Apple apologising to its customers. And what’s more, recommending competitor’s products, albeit as…
The benchmark ad for Chlormint is likely to be the paanwala ad, which introduced the line ‘Dobara mat poochna’. It…
So Liril is officially dead. And it is back as Liril 2000 with new packaging, an improved product and a…
The ad for Vodafone Blue seems to be creating a buzz with most praising its production values. No doubt, it’s…
The idea of creating a TV spots based on tweets and air them within 24 hours is a novel one.…
Going by the rapid increase in Facebook fan pages from brands, you’d think that ‘I want a Facebook page’ is…
Mac rumour sites and Apple blogs are agog with this piece of ‘news’. Image: Flickr According to 9to5mac, Apple’s ‘next…
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
Ads spoofing other ads are fun. But they can be a double-edged sword of sorts. It cannot be so close…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for…
Airbnb released a beautifully crafted new advert recently, which dramatises the brand promise of ‘Belong Anywhere’. And just a weeks…
Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade…
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
Over the last few days, many enterprises and brands have put out branded communication in support of what has come…