A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
Topical ads have been around for decades now and can be a marketer’s dream come true – but only if…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which…
A retail analysis firm recently published a report after studying 160+ US retail chains. In terms of sales per square…
I shared an image of the Average Selling price of major smartphone brands (as reported in a Mashable article) on…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the fuzzy briefs, opaque approval process and other ills of advertising, this is not surprising. My weekly compilation of clutter-breaking creative ads is a small tribute to such marketing & advertising teams who manage to get their ads noticed, recalled and liked. Difflam Spray: Usual Sorespects Some creative ideas don’t need any copy at all to…
The general perception (and rightly so) is that an Apple laptop or dektop costs more than a Windows-based PC. Some…
Everyday, we come across hundreds of commercial messages – print ads, TV commercials, radio spots, billboards, web banner ads, social…
The advertising & marketing industry trade portals were busy showcasing creative ads from Cannes Lions 2018, over the last two…
Surely this must rank as one of the best acting performances in a TV commercial in recent times? In most…
It is that time of the year: of seasons greetings, celebrations and Top 10 lists. For some reason, we all…
Radio spots played over our FM Radio stations are mostly hackneyed, amateurish (even if they use RJ voices) and plain…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally…
Guinness is running a new campaign, ‘Made of More’, which celebrates an ‘attitude’ – of getting more out of life.…
I had made a short list of iOS-exclusive apps (14, updated to 17) which, on hindsight required a lot more additions. So…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
Big data. Those two magical words, excite venture capitalists, marketers and media planners alike and are meant to provide deep…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
Advertising is meant to either effect a change in perception or behaviour. Sometimes, the former can lead to the latter.…
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the…
@GrimmFaced sent me this link on Twitter, with a request to RT. The work? An eco-friendly shopping bag for Lee.…
Got myself a Blackberry recently, triggered by two reasons: the seemingly endless wait for the iPhone 3GS India launch and…
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
Given the focus on smartphones and tablets nowadays, the Mac vs PC debate has probably given way to Mac vs.…