Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
My first experience of Apple was through the Mac OS 9. Compared to whatever Windows version we were using then (’98,…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
For many in today’s marketing world, it is fashionable to believe that advertising is anything-but-advertising. Some of the recurring points…
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
A recent speech by the Indian ad legend, Mohammed Khan caught the fancy of many ad folks, going by the…
The hype surrounding IPL has got the official broadcaster SET MAX’s rivals to react. STAR India has released the findings of a report titled, Debunking the Myths – reportedly to break the myth that IPL is bigger than top shows of Hindi General Entertainment Channels (GECs).
There was a lovely post from @pellesjoenell (Executive Creative Director, BBH) over at the BBH-Labs blog: on Creative Direction vs.…
These ads for ‘Art classes for kids’ worked for me because the viewer interacts with virtually every element of the…
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.
Aside from scam awards, there is one other contentious issue among advertising creatives: creative indulgence. Meaning: ads that are meant…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…
Just when you thought all possible angles of selling bottled water have been exhausted you come across a refreshing (and…
@GrimmFaced sent me this link on Twitter, with a request to RT. The work? An eco-friendly shopping bag for Lee.…
‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new…
Nice piece on brand managers http://tr.im/D5LV Stella Artois 'reasuringly expensive' was asked for as 'wife beater' # Diwali 2009 -…
The expected announcement came: iPhone 3G will be faster (36% faster than Nokia N95 is the claim), cheaper ($200 for…
The number of Apps on the iTunes App Store was touted as an advantage over other ‘market places’ like Google…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
R Sridhar, a much respected name in advertising & marketing circles, has recently launched an iOS app called TickleMeThink. The…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under…