Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
A couple of employees of Domino’s put up a video on YouTube (no longer available for viewing), showing them ‘defacing’ its food. Apparently the video showed two youths identifying themselves as Kristy and Michael besmirching a pair of sub sandwiches. Michael inserts pieces of cheese into his nose and waves pieces of salami behind his backside. Both the salami and the cheese are placed on the sandwiches. The video went up to 760,000 views on…
The new ad for Center Fresh brings in a nice twist to the ‘Zubaan pe lagaam’ (‘zip your mouth’) concept.…
I have heard this story (apocryphal perhaps) about a print ad released by After Eight mints in the UK: apparently…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds…
Two new spots from Volkswagen, UK convey the idea that quality comes at a price. The creative idea is to…
Every week, I attempt to compile a list of ads which caught my eye in the recent past. Here’s a…
Imagine the plight of the Account Manager who goes to brief the creative team about a new print campaign and…
Social Media addiction is a modern ‘ailment’ for which many have found self-medication in the form of detox. It is…
Here’s a campaign for Samsung washing machines which won a Print Gold at the recently concluded Dubai Lynx awards. Agency:…
A new film for Honda celebrates the curiosity of Honda engineers, which has led to some of the most successful…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
‘The new Creative Person is T-shaped’ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This’ and ex-agency Creative) in an…
The moment I finished watching the new film, Our Signature, from Apple my heart sank a little. It has all…
I was watching a segment of a TV show on marketing & advertising and heard a global leader of a…
Of late, people writing to Steve Jobs have received a reply – mostly terse one liners. A personal reply from a CEO like Steve Jobs is a high and it provides for great publicity. Especially for tech blogs. The latest one is an email debate of sorts between Ryan Tate of Gawker and Steve Jobs. Steve Jobs delivered a ‘F$%^& you!’ statement to Gawker.
India has got its iTunes store. As of now only the App Store contents are available at the store. Can’t wait to try out the new apps. Can the iPhone be far behind?
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
Dumb Ways to Die – a new integrated campaign for Metro trains, Melbourne reiterates what Social Media gurus have said…
Topical ads have been around for decades now and can be a marketer’s dream come true – but only if…
For some weeks now, I have been reading up about iPhone shortage in the US and British stores. Prior to…