The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
Here’s fresh competition for our Creative Directors: the consumer. Continuing with the annual Doritos Crash the Super Bowl contest (in it’s 3rd year now) consumes created ads for the brand, which were then voted for by consumers. A consumer-created, ranked No. 1 in USA TODAY’s annual Super Bowl Ad Meter. And it won the creator Joe Herbert, US$ 1 million. Envious? Eat your vada-paav out. Nationwide consumer votes placed this as the No.1 spot amongst…
Procter & Gamble coined the phrase ‘First Moment of Truth’ (FMOT) referring to the consumer’s first exposure to the brand…
I love print advertising. Especially when they create an impact by using the medium cleverly. Here’s one such from Volkswagen…
Listening to radio spots on most FM channels in India is nothing less than torture. Most of the spots follow…
Hilarious spot for Vigorsol Air Action Xtreme chewing gum. Exaggeration is at the heart of confectionery advertising as they have…
As a rookie in the early 90s to quitting the business in 2012, I have seen quite a change in…
The trouble with creating a super-success in advertising is that, the expectations are high for the sequels. Perfetti India and…
Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with…
I quite like this initiative from the organizers of the Cannes Advertising Festival. Worried about the number of participants this…
According to some estimates, brands are expected to spend $15bn on influencer marketing by 2022. But media reports also indicate that the…
Every category of advertising has a code. A common debate is one about B2B vs B2C. Luxury brands (think high…
Remember ‘ambient’ advertising? Just over a decade or so ago, it was all the rage. Essentially, it was using non-traditional…
Net4mac is a social networking application for Mac users. Such niche networks are likely to mushroom more in the days to come.
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.With…
Here is Comedy Central’s take on why the iPhone is evil. This is not really iPhone hate but toungue-in-cheek acknowledgement…
Apple is reportedly in the process of setting up an internal ad agency. This development is seen as a result…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
Cleartrip has been my go-to option for travel bookings – be it airline, train or hotels. I quite like the…
The best 7 minutes that you are likely to spend if making presentations (or suffering through them) is part of…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…