Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
The business of marketing & advertising is about persuasion. Brands aim to persuade consumers to change perceptions, switch brands or…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance…
The logo of the newly formed JioHotstar was revealed recently. As with most things creative – advertising, cinema or a…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples to write for them. They already have a great blog going on all things Apple, so why would they risk having me on board? Check out my first post here. And on a threatening note, I promise to write more for them.
The cheeky (and eminently extendable ) ‘probably the best beer in the world’ line of Carlsberg gets a new twist.…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
Much has been written about the business aspect of Indian Premier League – the enormous bidding amounts, the franchisees etc.…
Now that the headline has got your attention, here’s the point. The iPhone has been declared a dud in India,…
Microsoft debuted ‘Manifesto’ – their ad to announce the launch of Bing, only a couple of days ago. The follow…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
The ‘Should’ve gone to Specsavers’ strap line allows for great executions across media. Specsavers UK has created advertising based on…
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
A staff writer of The Unofficial Apple Weblog chronicles his dad’s experience of switching to a Mac. The set up:…
Early on in my career I heard that advertising greats like Chris D’Rosario and Alok Nanda would make it a…
Reports suggest that Air India is planning to change its mascot “to tweak his image to make it more in tune with the changed times”. I thought the new representation (if true) was atrocious. It is inelegant and a neither-here-nor-there mishmash of the old concept and a possible new one. A logo is meant to convey a visual idea in an instant and make the brand inviting…likeable. I am not sure if the new representation does that.
The logo of the newly formed JioHotstar was revealed recently. As with most things creative – advertising, cinema or a…
‘Solve Problems. Don’t build ideas’ is the advice given to startups. Makes eminent sense and that’s where foreign language translation…
Much has already been written about the secrets of Apple’s marketing success – in the form of blog posts and…
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
Competitive advertising can be fun. The Times of India fired the first salvo against The Hindu in Chennai recently. In…