Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion Days, hilarious ad from Thailand and more. Flipkart: are you really Gen Z? Brands are obsessed with appealing to Gen Z typically aged between 14 & 28 years in 2026. This cohort is considered to be digital natives with estimates ranging from 377 million to 407 million individuals. Reports indicate that this group has a…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
‘Oh, he is an advertising’. That’s all my dad would say to his friends about my profession. It doesn’t have…
In the case of Maggi, the agency’s job was to best convey the brand proposition – ‘health bhi, taste bhi’ or whatever is the communication objective. The use of brand ambassador was just a part of the strategy to meet the objective. It is unlikely that the agency or the brand ambassador would have been aware of the ingredients and their permissible levels. As rightly pointed out here, the brand ambassadors should be left alone.
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
The latest Pepsi commercial with a bevy of cricket stars is out. The news channels picked up the story with Sehwag’s wig being the point of interest. The claim: the link to ‘getting ahead in life without connections’ is your ‘thirst’ or drive. Definitely a better commercial from the Pepsi stable than the handful of recent ‘Youngistaan’ ones with Ranbir/Deepika. The protagonists chosen – Dhoni, Sehwag and Ishant are all small town dudes who have…
If you go by the discussions on tech blogs, you’d be led to believe that that the average consumer is…
The life insurance sector in India has seen a lot of action of late – three big brands have released long-format ads supported by activity in traditional media and social networks. Max Life has created the Second Chances campaign with a message: ‘you are important to your family, so secure them’. Tata AIA’s ‘Daddy or Zooey’ says ‘you will do anything for your family’ and Birla Sun Life’s ‘Khud ko kar buland’ story is about ‘not allowing destiny to dictate our lives’.
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
An interesting outdoor creative for Kracken Black Spiced Rum got a mention on BuzzFeed, Adweek and Huffington Post recently. The…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
If only politicians were this straightforward. The new commercial from IDEA takes forward the theme of ‘social change’. While the…
Every week, I attempt to share clutter-breaking creative ads. This week: work from Kia Canada, Astronomer as part of its…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were…
Every week I attempt to curate a list of smart creative ideas including ads, brand identity and more. This week,…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative…
A recent survey conducted among 3000-odd US consumers by ChangeWave shows that among respondents who bought an Apple Mac over…
Now that the headline has got your attention, here’s the point. The iPhone has been declared a dud in India,…
It is fairly well known that marketers and agencies consider hashtag trending (preferably No.1 in a geography) as a key…
The fundamentals of marketing communications is believed to be the same, be it in the traditional media world or the…
Every category of advertising has a code. A common debate is one about B2B vs B2C. Luxury brands (think high…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
Advertising is meant to either effect a change in perception or behaviour. Sometimes, the former can lead to the latter.…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
In the early 1990s, the agency I was working for had a big name bank as a client. The agency’s…
The good folks at Smoking Apples – the most rocking Apple blog this side of the equator – have posted…
So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature…