Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos Equis, product-feature based ads from Ather, iPhone 17 and more. Dos Equis: Return of the Most Interesting Man In a category marked by cliched advertising, Dos Equis grabbed attention and created affinity with their ‘The Most Interesting Man in the world’ campaign. The campaign was created in 2006 by Euro RSCG Worldwide and became hugely…
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025’. This week: ads…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
A social media post caused a diplomatic incident recently after a severe social media backlash over a social media post…
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those…
A couple of new ads are out from Flipkart. To me, they reinforce the ease of use (a continuation of…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of…
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
Imagine selling a TV script for a pension brand like this: ‘it is a montage of visuals where people from various walks of life sing aloud about their expectations from a retirement plan. And oh, it set to catchy music’. The magic is in the execution. As the production house, Nice Shirt Film explains: Only the brilliant Jesper Ericstam could make a pensions commercial this fun, weird and catchy. The many concerns of everyday Swedes…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
Among the crop of Insurance ads in India, this new effort from Aegon Religare certainly has a powerful insight. The…
Brands have dabbled in crowdsourcing in the past. Typically, the campaigns have been about inviting consumers to be creative folk…
I quite liked this ad for its execution. Be it politics or sports, America gets extremely polarized reactions – Democrats…
Back in the days when advertising was about TV commercials, radio spots, print ads and brochures industrial products were categorised…
I remember the late Indian advertising legend, Mr. Ravi Gupta say that 50% of the credit for good advertising should…
This is brilliant. The Pets4Pets Project invited little kids in Italy to imagine new social campaigns to help protect the…
Every week I attempt to share a few creative ads which caught my eye. While we are all exposed to…
A majority of ads go unnoticed. Only a handful get our attention and an even smaller number are remembered &…
It’s around 9pm here in Bangalore. In about an hour’s time from now, Steve Jobs will address the 2008 Worldwide…
Apple continues to push the diverse apps as the differentiator – until the Android and Ovi markets catch up, at…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
The entire world looked forward to it. More than a billion people watched it live on television. Almost everyone saw…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
Referring to the hype and global media attention for the launch of Samsung S4 in New York, Fortune magazine’s Apple…
India has got its iTunes store. As of now only the App Store contents are available at the store. Can’t wait to try out the new apps. Can the iPhone be far behind?
‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message.…