Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in advertising. Many airline brands have done some great work to solve a real problem: both frequent and occasional flyers tend…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
As consumers, are we rational or emotional? Many marketers believe that appealing to the rational mind is the best bet…
The business of marketing & advertising is about persuasion. Brands aim to persuade consumers to change perceptions, switch brands or…
Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the…
In advertising & marketing circles, there is unlikely to be an universally agreed definition of ‘insight’. Yet, it is common…
The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’…
Every week I attempt to publish a compilation of creative ads. Having worked in ad agencies for a long time, I know how difficult the seemingly simple task of creating ads that get noticed, is. Here are some ads which caught my eye in the past week or so including those meant for the upcoming Super Bowl: Specsavers: should’ve gone to… By now ‘Should’ve gone to Specsavers’ has become part of popular culture to cue…
Loved this new ‘Vintersaga’ (‘Winter’s Tale) campaign for Volvo. The key message: it takes a special kind of engineering and design to build a car which can handle Sweden’s tough weather conditions, especially in winter. The execution is a montage of the (miserable) weather conditions in Sweden, beautifully shot and set to music. I didn’t understand a word of the lyrics but the visuals drive home the message.
Pink and blue. Barbie dolls and construction sets. The difference is forced on kids right from the time they are…
Spelling errors and poor English evokes laughter in all of us. When we see signs like ‘Puncher Shop’ it brings…
Though I have never used a Sharpie, its embedded in my head as one among the many ‘quintessentially American’ brands.…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Time and again, market share is mentioned by companies, analysts and media as a measure of how successful a brand…
An ad does not fight for attention from just other ads. It has to stand out from the clutter of…
The first and most relevant task of advertising is to get noticed. If that is not achieved discussions on creativity…
Bournvita, is a malted health drink aimed at growing children. In India, mothers of such children have been its core…
The top 10 paid iPhone applications at the iTunes India store (at the time of writing) include action games, radio…
So you are a premium brand with a hallowed past. You have great equity among a certain kind of audience.…
I had written about the Carlton Skytroopers ad and other big beer ads earlier. The brand recently implemented an idea…
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not…
A man who worked at an iPhone plant in China committed suicide last week. According to various media reports, the…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…