Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
Sometimes I wish Twitter had patented hashtags and charged brands for using them. Hashtags are everywhere – in Breaking News…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…
Visual puns in advertising can be great fun. It could be an image that plays tricks in your mind. Or…
A social media post caused a diplomatic incident recently after a severe social media backlash over a social media post…
Much action in the lemon drink category in India. Nimbooz made a splash on TV and OOH. Parle Agro’s LMN (considerably better brand name and packaging compared to Nimbooz) has launched a funny new commercial. The idea, according to the agency (CreativeLand Asia) is the ‘thought that when one is dehydrated, their body mass shrinks’. Not too sure if that’s the most common perception or that’s how consumer’s see it. This is a different take…
Great show stopper of a campaign for Kapiti ice cream from New Zealand did the round of ad blogs recently.…
There was a lovely post from @pellesjoenell (Executive Creative Director, BBH) over at the BBH-Labs blog: on Creative Direction vs.…
Amidst all the buzz about social media campaigns and creativity in the digital space, comes along a spot that reminds…
The film-like advertising for Ponds is on to its third installment. Not surprisingly the response to it is mixed – at least among my friends it is seen as bizarre. I for one, think it is ground breaking and deserves kudos.
Metaverse is the new punching bag for select brands and cartoonists alike. A new ad for First Bank in Thailand…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
Much has been written about how the iPad is likely to revolutionize the publishing industry. I have tried out the…
Just back from a 4-day trip to ‘native place’ – that being Udupi and thereabouts in coastal Karnataka. I didn’t…
The ibibo commercials seem to evoke a mixed response: either you hate them or hate them a lot! Most of…
Came across this set of ads for Hubba Bubba bubble gum over at Ads of the World. I thought it…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
Came across these set of posters for Formula 1 Racing this year. The posters highlight the venue in some form. Design envy strikes.
The App Store on iPhone and iPod Touch is simply addictive. I have enjoyed getting cool apps (mostly the free ones!) and transferring them to my iPod Touch. The entire process is simple and glitch free.
One would normally associate jaw-dropping post production work and computer graphics to moving pictures, thanks to a diet of Hollywood…
Came across this article at The Unofficial Apple Weblog: one of the bloggers bought a Macbook Pro last week. And…
‘It runs Android 2.2’ – he said, with much emphasis on ‘2.2’. And in case I didn’t get the significance…
Ingenious stuff, this. We see two gum ball shaped candies. The creative mind sees a cat. Here’s a cute packaging…
Not a single official word from Apple on the ‘Apple Tablet’, but speculations are rife. They span the entire spectrum…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…