Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
Advertising is meant to effect a change – either in behaviour or attitude. In my book, the most effective advertising…
An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched,…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
Interesting move by Fastrack- they are previewing their new TVC (before it goes on air) through their Twitter feed. It’s actually two ads – since there are two versions – one each from a guy and a gal’s point of view. Here’s the guy version: As they would say down South, the ad is ‘bold’ and would definitely strike a chord among men. And the gal’s version would appeal not just to the fairer sex,…
If you’ve seen the ‘We are animals’ campaign for Wrangler, the residual image is likely to be that of men…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because…
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience…
Saw a set of teaser hoardings in Bangalore. They ask: ‘Why follow the herd?’, ‘Why live in the past?” and…
Aside from scam awards, there is one other contentious issue among advertising creatives: creative indulgence. Meaning: ads that are meant…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative…
I remember seeing something similar quite some time back. It must have made such a deep impression on my mind…
An interesting campaign promoting the benefits of newspapers is underway in the UK. Six of the leading UK newspaper brands…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
As an unofficial Mac evangelist, I was happy to come across a Apple Chipmunks, an Indian site that is dedicated…
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
I was watching a segment of a TV show on marketing & advertising and heard a global leader of a…
A sore point for Mac enthusiasts in India is the huge price differential between the local price and US price…
‘It runs Android 2.2’ – he said, with much emphasis on ‘2.2’. And in case I didn’t get the significance…
Came across these set of posters for Formula 1 Racing this year. The posters highlight the venue in some form. Design envy strikes.
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
Every category of advertising has a code. A common debate is one about B2B vs B2C. Luxury brands (think high…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that…
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…
A recent advert for Honda, ‘The other side’ caught the creative industry’s fancy for its clever use of technology in…