Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.
Pundits, as is their wont, are telling successful companies how to do business. Apple is their favourite, as any comment…
A comment made by Alok Goel, MD at SAIF Partners struck a chord in me. While talking about startups and…
A couple of new ads are out from Flipkart. To me, they reinforce the ease of use (a continuation of…
When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not…
Movie marketing, at least in India, has become quite predictable. Release of an ‘action poster’, audio release, teasers, trailers, participation in TV programmes (especially as a judge on a talent show), social media promotions & contests are all common now. Even in Hollywood, it is common for actors to make the rounds of late night TV shows and give interviews to entertainment channels and so on. In this context, the marketing of Zoolander 2 caught my…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
How do some brands seize the initiative? How do they take a leadership stance? I guess this is how. Brazil…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
Saatchi & Saatchi, Australia has developed a new integrated campaign for Toohey’s NEW beer (yes, the brand name is NEW).…
I had the privilege of seeing the case studies on TAC (Transport Accident Commission), Australia some 10 years ago. The…
This week, I came across two glorious spots from Nike – one welcoming Serena Williams to the US Open and…
I have been in advertising long enough to have witnessed some of the earliest ads of Thumps Up. Trikaya Advertising…
We’ve all seen the T-Mobile Royal Wedding video which has become a viral hit with over 14mn views. Back home,…
In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…
Reports say that people have begun to queue up for the iPhone 3G launch (on July 11 in the US) in New York – a good one week ahead! Nut cases. Or as Fake Steve Jobs would have said – frigtards.
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but…
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned into…
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
The next version of the iPhone operating system is going to be previewed tomorrow and the rumours (as usual) are…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.With…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…