Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
And so Apple announced a new iPhone. Except that it’s not new – at least as ‘defined’ by media, tech…
Channel4: Rio Paralympics 2016 The previous efforts from the Channel4 in-house creative teams on Paralympics are a hard act to…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…
We all love lists. It helps us save the trouble of researching by presenting bite-sized information that we can quickly digest. Among lists, a count down of sorts increases engagement and debate. Between now and end of the year, there will be lists & ranking across categories – Top 10 movies, news events and so on. My picks for best ad campaigns of 2023 comes in two parts. This list covers ads which I featured…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
I quite like the Fashion@Big Bazaar TVCs with Dhoni. More than the creatives (which are not bad) I like the idea behind the campaign. I recall an outdoor campaign for the same brand, trying to promote the same cause a few months back.
Came across these two pieces of creative: one for announcing Kill Bill’s telecast on TV and the other for Animal Planet.
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Every few years a totally new sector emerges in India that offers great revenue generation options for advertising agencies -…
1. Amazon India: #DeliverTheLove Topical advertising is an age old tactic to ride on current events which is in the…
My weekly compilation of creative ads has been a regular affair since 2017, even though this blog has been active…
One of the hot topics now in advertising blogs, is the death of a senior advertising executive called Paul Tilley.Paul…
Channel4: Rio Paralympics 2016 The previous efforts from the Channel4 in-house creative teams on Paralympics are a hard act to…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
In the case of Maggi, the agency’s job was to best convey the brand proposition – ‘health bhi, taste bhi’ or whatever is the communication objective. The use of brand ambassador was just a part of the strategy to meet the objective. It is unlikely that the agency or the brand ambassador would have been aware of the ingredients and their permissible levels. As rightly pointed out here, the brand ambassadors should be left alone.
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…
It’s raining Android tablets in India. Samsung entered the market at a 30K price point. Within months, we’ve seen announcements…
Been following the developments of the WWDC through live blogs at Engadget and Gizmodo. The event is showcasing Apple’s support…
Years ago, when I was working on a MNC account, the MD of the Indian operations (a Canadian) asked why…