The ad & marketing industry portals were busy compiling the ‘best of 2020’ lists over the past weeks. I too have shared 30+ great campaigns of last year in three parts. Here are a few clutter-breaking creative ideas I came across over the past few days including the much talked about Burger King’s new brand identity, ad film for BBC and more. Burger King brand identity: making retro cool Going by internet reactions from the…
A recent post by @famouscampaigns on Instagram showcased two hoardings from Apple: one advertising the iPod in 2000 and the other one for iPhone & Apple Watch in 2020. It showed the advancements in technology and storage capacities in twenty years. Many pointed out that it also highlights the consistency in Apple’s advertising over the years. While the focus was on aesthetics of the two hoarding designs two decades apart, there are a few other…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The death of the tag line has been written about in trade portals for years now. The thinking behind this approach could be the need for ‘flexible branding’ – in which they present different identities to express their range or a targeted brand strategy, in which they target specific brand messages to…
