Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
The comments section of news articles and blogs have been around for a while now. The intention behind providing an…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It…
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this…
Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive…
Amazing what lateral thinking can deliver. Here’s a campaign for Danone’s Bonafont from Brazil. Agency: Y&R, Sao Paulo, Brazil. Via: Ads of the World The human body is 70% water. This brand of water eliminates toxins and purifies water in your body. So you can be 70% pure. The trick is in getting the execution right. The simple yet striking visual device of the protagonist doing that little act of ‘impurity’ as it where, set in a…
When the promoters of DNA approached me at home sometime this September, I was told that the launch is in…
Many moons ago my then ad agency boss told this about public service advertising and campaigns seeking donation: ask the…
We have all seen campaigns that knock competition – it could either be factual comparison or innuendo. And when it…
A montage of visuals – people smiling, working, climbing mountains. A soul-stirring jingle. These are the two ingredients of most…
This article of mine appeared in the Brand Wagon supplement of The Financial Express, today: In a recent survey among…
I came across this wonderful piece of ambient work for South Carolina Tourism. All the creatives were placed in airports…
I don’t know why there is so much hoo-haa about the new Kurkure ad featuring Kareena Kapoor. It didn’t work…
Independence Day ads have become a part of a brand’s communication calendar in India for a few years now. This…
The winners of the 2009 European Advertising Festival – Epica Awards, were announced recently. Surprisingly, UK was not the lead…
I am an accredited app junkie (aside from being an accredited Apple fan) and I have truck loads of apps…
Came across this cool new app for iPad – currently released only for the Australian market: Twelevision. What is it? Twelevision is a Twitter Client specifically written to help you tweet about television shows and follow conversions about shows people are watching. Essentially it collects all Twitter conversation about Australian television shows and aggregates them on one place.
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under…
Reports suggest that Air India is planning to change its mascot “to tweak his image to make it more in tune with the changed times”. I thought the new representation (if true) was atrocious. It is inelegant and a neither-here-nor-there mishmash of the old concept and a possible new one. A logo is meant to convey a visual idea in an instant and make the brand inviting…likeable. I am not sure if the new representation does that.
Much has already been written about the secrets of Apple’s marketing success – in the form of blog posts and…
Advertising is meant to effect a change – either in behaviour or attitude. In my book, the most effective advertising…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
Back during my advertising days, not jus the copywriters, even the Account Management folks had to ‘write’ a lot. Minutes…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
The top 10 paid iPhone applications at the iTunes India store (at the time of writing) include action games, radio…
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the…