Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Business Insider’s CEO Henry Blodget delivered the ‘Future of Digital: 2013’ presentation recently. The presentation covered a lot of topics…
The author of this post is Anand Narasimha – Professor-Marketing & Strategy, at IFIM Business School, Bangalore. With three decades…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
In 1905, John E. Kennedy, then a relatively unknown copywriter, described advertising as ‘salesmanship in print’. He later joined Lord &…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
Is it clutter breaking? That’s a question often asked to us agency folks. Very often, a celebrity is seen as a tool to break clutter. True to some extent. But the recent phenomenon is to create jaw-droppingly big stuff that forces consumer attention. If it is pulled off well, the reaction from the consumer is positive – you marvel at the idea & execution. The recent Happydent commercial comes to mind. Ram Madhvani, the director…
When I first read about an FMCG company asking media agencies to pay for a pitch (on a Twitter feed…
The Indian Premier League is interestingly poised as we speak. There is no single favourite emerging and there have been…
With the return of the pug, some thought that Zoozoos were dead. It ain’t so. Shoppers Stop and Vodafone have…
Winning a Filmfare Award is considered prestigious in the Southern film industry (unlike perhaps in Mumbai where it’s a tad…
The debate about the merits & de-merits of accessing social media networks in the office has been raging for a while. For an AE in a typical mainline, mass media dependent agency, it presents a unique dilemma.
Of late there’s been some debate about long format ad films made primarily for digital media. It’s not a new…
Amante, the lingerie brand from MAS Holdings of Sri Lanka, has been around in India for a few years. They…
Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining…
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it…
Remember ‘ambient’ advertising? Just over a decade or so ago, it was all the rage. Essentially, it was using non-traditional…
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…
What next for the iPod? It has morphed into an internet device so the original, classic mp3-player is no longer as attractive as it was. It shows in the numbers – Apple sold 10.89 million iPods during the quarter ending March’10, representing a one percent unit decline from the year-ago quarter.
Recently I came across a post on LinkedIn which listed key ‘differences’ between branding and marketing. The post got a…
Reports suggest that Air India is planning to change its mascot “to tweak his image to make it more in tune with the changed times”. I thought the new representation (if true) was atrocious. It is inelegant and a neither-here-nor-there mishmash of the old concept and a possible new one. A logo is meant to convey a visual idea in an instant and make the brand inviting…likeable. I am not sure if the new representation does that.