Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…
The Facebook Brand Page has become de rigueur for virtually all brands today. Every brand seems to have one, irrespective…
Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. Most…
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned into…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
There hasn’t been a global campaign from Intel of late that created as much buzz as the ‘Intel Inside’ campaign. The Intel logo, with the “e” slightly lowered, ran for 37 years and was changed to one having an oval swirl around the company’s name and the phrase “Leap Ahead”. They have now launched an integrated branding campaign using the theme, ‘Sponsors of Tomorrow’. At the heart of the campaign are Intel’s engineers, showcased as…
Every week I attempt to curate a list of clutter breaking creative ads. Occasionally, I comment on topics relevant to…
Publicis Mojo, Australia has created this cute little campaign for Air Asia, the budget airline. Love it when ordinary everyday…
Feel lousy about not being able to blog regularly. I have been traveling on some personal work to places which…
My series of best ads of 2024 spans over four parts (check out the first and second instalments). I curated…
Beyond advertising portals, a new ad, titled ‘911’ for Apple Watch Series 7 is creating a buzz on the mainline…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
News of Bajaj Auto exiting the scooter business is making the rounds of business newspapers today. The decision has been…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message.…
Business Insider’s CEO Henry Blodget delivered the ‘Future of Digital: 2013’ presentation recently. The presentation covered a lot of topics…
No, don’t get me wrong. We didn’t join the business because agencies serve pizzas on working weekends. It’s because its…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
Apple has released 3 new commercials, promoting the diversity of Apps on the iPhone. I guess the stage at which…
Over the last few days, many enterprises and brands have put out branded communication in support of what has come…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
The number of apps on the various app stores is a topic often discussed in tech blogs and even mainstream…
The number of Apps on the iTunes App Store was touted as an advantage over other ‘market places’ like Google…
Many claim to have chosen careers which they dreamed of since their childhood days. It is common to hear actors,…