Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
Every week, I attempt to share a curated list of clutter-breaking creative ads. In this week’s edition, hilarious ad for Chupa Chups from India, smart outdoor for TD and more. Chupa Chups Bites: unexpected It’s not easy to work on categories which have very little by way of product differentiation. Carbonated fizzy drinks, confectionary such as candies don’t have much to offer by way of anchoring a product story. The ads rely heavily on the…
Over a series of blog posts, hopefully, I will attempt to share few basics on making the best use of…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 2nd December, 2016: Spotify, Volvo Trucks and more. 1. Volvo Trucks: Live Test Brands have long realised that today’s advertising is about ‘brand action’ rather than just ‘brand messaging’. Some, like P&G (with the Thank You, Mom…
WPPed Cream – the internal creative awards for WPP group agencies have been awarded since 2007. The categories have evolved over…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
I love everything about the Snickers ‘you are not you when you are hungry’ campaign. It is based on a great insight, articulated well and the central idea is so ‘campaignable’. We’ve seen some great theme and tactical ads as part of the campaign. A new outdoor campaign takes it to the next level – actually showing people what the downside of being hungry.