Back to basics: best practices in outdoor advertising
Over a series of blog posts, hopefully, I will attempt to share few basics on making the best use of a particular medium (e.g. Print, Radio, Outdoor) or a platform...
Volvo moments, Volkswagen laughing horse and more: creative ideas of the week
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my...
.@VolvoTrucks, @sandyhook, @Spotify and more: creative ideas of the week
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable....
3 outdoor campaigns of note from the WPPed Cream 2016 awards
WPPed Cream – the internal creative awards for WPP group agencies have been awarded since 2007. The categories have evolved over the years to reflect changing times. Thankfully, ‘advertising’ is still...
The Mosquito Killer Billboard, IKEA and more: creative ideas of the week
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable....
Snickers #hungrymistakes: idea taken to the next level
I love everything about the Snickers 'you are not you when you are hungry' campaign. It is based on a great insight, articulated well and the central idea is so 'campaignable'. We've seen some great theme and tactical ads as part of the campaign. A new outdoor campaign takes it to the next level - actually showing people what the downside of being hungry.
Museum of Childhood: see the world through a child’s eyes
Campaigns for the Museum of Childhood have been featured in ad blogs before and have gone on to win awards, including the Cannes in 2009. Most of them were traditional posters, executed superbly. Now comes a street graphics driven campaign which is even more memorable because of its unexpected nature.
Misereor: The Social Swipe – charity advertising done right
I remember an early lesson from my ex-boss about charity advertising: ask for a specific amount. Instead of saying ‘donate generously’ asking for a specific amount has a better chance...
Outdoor ads by @DLKWLowe for @Morrisons: pun-tastic
Just what makes outdoor ads great: idea-driven, locally relevant, creative suited to a fleeting medium. Loved the new campaign for Morrisons, supporting the launch of the Morrisons.com home delivery service...
Seen and noted: The Economist – get a world view
The print and outdoor ads from The Economist have always generated positive buzz for the brand. The classic red background, clever headline look of these ads are etched in my...