Campaigns for the Museum of Childhood have been featured in ad blogs before and have gone on to win awards, including the Cannes in 2009. Most of them were traditional posters, executed superbly. Now comes a street graphics driven campaign which is even more memorable because of its unexpected nature.
I guess the central message ‘See the world through a child’s eyes’ resonates because we’ve seen kids demonstrate their imagination and creativity in our day to day lives and this reinforces that belief in an unexpected, creative way. Nicely done.