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Museum of Childhood: see the world through a child’s eyes

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Campaigns for the Museum of Childhood have been featured in ad blogs before and have gone on to win awards, including the Cannes in 2009. Most of them were traditional posters, executed superbly. Now comes a street graphics driven campaign which is even more memorable because of its unexpected nature.

V&A Museum of Childhood

kite_aotw

monkey_aotw

skull_aotw

snake_aotw_1

spaceman_aotw

whale_aotw

Agency: AMV BBDO. Via.

I guess the central message ‘See the world through a child’s eyes’ resonates because we’ve seen kids demonstrate their imagination and creativity in our day to day lives and this reinforces that belief in an unexpected, creative way. Nicely done.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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