Duelling brands, duelling billboards


On the corner of Santa Monica Boulevard in California, Audi put up a billboard showing the all new Audi A4 with the headline: ‘Your move, BMW’. Santa Monica BMW, a local dealership, took on the challenge and put up their billboard next to it.

Aud vs BMW

Clever stuff. Wonder if the consumers noticed it, but guaranteed that the folks in both the companies must have patted themselves on the back. Reminded me of the Jet Airways-Kingfisher duel.


Facebook Comments

Add comment

By bhatnaturally

About Me


Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

Connect With Me

Recent Posts