On the corner of Santa Monica Boulevard in California, Audi put up a billboard showing the all new Audi A4 with the headline: ‘Your move, BMW’. Santa Monica BMW, a local dealership, took on the challenge and put up their billboard next to it.
Clever stuff. Wonder if the consumers noticed it, but guaranteed that the folks in both the companies must have patted themselves on the back. Reminded me of the Jet Airways-Kingfisher duel.