Apple is a unique company in many ways. I am not referring to its product design or the philosophy of integrating its hardware & software. Apple is perhaps the most scrutinised brand in the world – as if ‘under the microscope’ always, across all aspects of its business: from product line, design, financial performance, marketing & more. For example, a product launch from Apple gets much more media attention than any other company in the…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…
A recent post by @famouscampaigns on Instagram showcased two hoardings from Apple: one advertising the iPod in 2000 and the other one for iPhone & Apple Watch in 2020. It showed the advancements in technology and storage capacities in twenty years. Many pointed out that it also highlights the consistency in Apple’s advertising over the years. While the focus was on aesthetics of the two hoarding designs two decades apart, there are a few other…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched, fan wars taking sides and punditry on whether Apple has lost its mojo. Amidst all this, what goes unnoticed is the near perfect execution of the event itself from a presentation and overall ‘communications’ perspective. Herewith some unsolicited observations: Script out everything Ever since I have followed the Apple Keynotes (from 2007, I guess) I…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of…
The residual image of ‘Apple Keynote’ in most people’s minds is likely to be that of a large visual of an Apple product showcased in a dark grey screen or held in the hands of an Apple executive in the same dark grey screen as background . It has been so for years now and it is not by accident. Every little detail of an Apple Keynote presentation is planned and executed meticulously. Well, almost…