The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the company. The narrative is broadly as under: – Apple has stopped innovating – The magic of Apple has vanished after the demise of Steve Jobs There is a sound economic reason behind this: such articles […]

It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans of Apple and Android. Not surprisingly, the jokes, barbs, memes and parody videos about Apple in general and iPhone 7 in particular have also started. Apple fans profess their faith in the brand and put […]

Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched, fan wars taking sides and punditry on whether Apple has lost its mojo. Amidst all this, what goes unnoticed is the near perfect execution of the event itself from a presentation and overall ‘communications’ perspective. […]

Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what will be announced with some leaked images if there are hardware announcements expected – post the event, a report card of what was announced. The analysis will rarely be balanced with Apple fan sites going […]

The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of energy was palpable in the presentation. But it is unfair to expect Apple to reveal a breakthrough product every year and deliver it in a high-energy, goose-flesh inducing presentation. That’s the price Apple is paying […]