This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything new here but nevertheless…
Advertising is meant to either effect a change in perception or behaviour. Sometimes, the former can lead to the latter. Most of the advertising…
Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the implication is that it…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but also an advertising event.…
In real life, if you met someone who chose to give unsolicited comments on everything that’s going on in the world, that too in…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an opportunity to create ads…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I had said that it…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the ads are simply ignored…