In 1962, ad legend Bill Bernbach of DDB requested something extraordinary from his client, Avis. He wished they would run whatever advertising the agency recommended. Avis was up against the big spending market leader, Hertz; so they were open to backing bold ideas in order to win in the marketplace. In that context, Robert Townsend, […]
Of advertising awards and entry submissions
At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a stage in my career where I have ever been invited by major award shows to be a jury member. Of late, a few award shows have invited to be a part of their online jury […]
10 top creative ads of the week: @mumbaimirror, #TheBigBillionDays, @sandyhook and more
I have been blogging for over 10 years now. Some of the posts have been about my views on trends in the the world of advertising & marketing. Over the last few years I have tried to post a compilation of clutter-breaking creative ads every week. Here’s a collection of ads which caught my eye […]
English ads ke headlines Hindi mein kyon hai?
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in Indian advertising. What gives? Aisa kyon hai? Here are a few conjectures and thoughts on this and related issues in advertising: India: a market of many markets Creating pan-India appeal in advertising is a daunting […]
The pros and cons of ‘moment marketing’ for brands
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but since turnaround times are not measured in days but in minutes it is called so, I guess. It is also a country cousin of occasion-led advertising where brands attempt to gain leverage from big news […]
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