I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post earlier this week, covering presentations from Mr. R S Sodhi of Amul and Dave Trott. In this post, I share my notes on presentations from a few others. Rory Sutherland: what are we missing? I […]
Notes and observations from #ZeeMelt: Part 1
I am in a dilemma sometimes about where to post by blogs – on this platform (where the reach is limited) or on LinkedIn where the reach is potentially larger. I shared this article earlier this week on LinkedIn. Zee Melt – a two-day conference on marketing & advertising was held in Mumbai last week. I […]
In-house #advertising creative teams: getting the best of both worlds
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time, more control over content & easy access to all company verticals as key benefits. Over the years, advertisers have sought more attention – in terms of time & resources from their ad agency partners especially if […]
Twitter for CEOs: a personal branding opportunity (but slippery when wet)
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for what has come to be known as ‘personal branding’. Sure, a few of them were ‘brands’ (in a positive way) long before social media came into the picture. Platforms like Twitter and LinkedIn have offered […]
No, not all products & services are remarkable
A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’ that resonates. If only it worked like that in real life. Most products & services fulfil basic necessities of consumers and have very little scope to have truly differentiated product features.In his book ‘This is marketing’ Seth Godin […]
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