My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best ads of 2025. Here’s the second and final part. Hope you enjoy it. Five Star chicken: death of a salesman The hallmark of any top-notch advertisement is the right combination of creative strategy and execution. It takes a lot of smarts to figure out what needs to be said and then the ‘how it needs to be said’.…
Every week I attempt to share a compilation of clutter-breaking ads. It’s that time of the year when lists are…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of their messenger service, Arattai. Their reasoning: it is hard to pronounce and not ‘evocative’ in meaning to many who don’t know Tamil. The context: many discovered Arattai recently after a call for using ‘Made in India’ products by the central government ministers on social media. Needless to say, a brand name is important. In the…
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
The logo of the newly formed JioHotstar was revealed recently. As with most things creative – advertising, cinema or a…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of integrating its hardware & software. Apple is perhaps the most scrutinised brand in the world – as if ‘under the microscope’ always, across all aspects of its business: from product line, design, financial performance, marketing & more. For example, a product launch from Apple gets much more media attention than any other company in the…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is just over. And like clock work, all that we have come to associate with such events have happened: rumours about what is going to launched, leaks of product features, media commentary and so on. The live event on Sep 12 had its share of opinions on social media platforms. I was amused at the snarky…