Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have been well documented, especially…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by the CEO of WPP.…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It has been triggered by…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad being noticed but evoking…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag line or a brand…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening cream Fair & Lovely.…
The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’ as ‘works produced by human creative skill and imagination’. We usually…