Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic meetings scheduled for reviewing…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of strategy to conquer the…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities and brands. Even to…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media. While one group praised…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to suit the media environment,…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have been well documented, especially…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by the CEO of WPP.…