Of app user engagement, brands and design

‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile App Report from Comscore. The report goes on to say ‘mobile now represents almost 2 out of 3 digital media minutes, and mobile apps alone now constitute a majority’. Apps dominate the mobile web in …

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Twitter hashtags: cooked up pulse

The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large) is talking about. Very often events which create a buzz in real life are reflected on Twitter too: live sports or entertainment events, natural disasters, big political events come to mind. So when we see …

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Of Facebook Canvas and the optimal creative unit in mobile ads

Facebook Canvas is being rolled out this month and its creative examples got me thinking about the lack of a standard, winning creative unit in mobile advertising. Every advertising medium has a unique characteristic. TV is an audio-visual experience, a billboard is a fleeting medium, radio is great as an in-the- background audio medium…and so …

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The digital pre-fix to marketing: to drop or not?

There is a lot of talk recently about the need to drop the word ‘digital’ in marketing & advertising. The reason: it sets up an artificial separation – as if there is ‘regular marketing’ and ‘digital marketing’ when There is merit in that argument and in my view, it has nothing to do with the …

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B2B Content Marketing has a ‘cry wolf’ problem

Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and 95 percent of B2B enterprise marketers use content marketing. The numbers aren’t surprising given the content explosion we see around us. The C word has entered common parlance of all marketers and agencies. B2B marketers, …

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