1. Gillette: Assisted Shaving Razor It is so refreshing to see a long format, web film which is anchored on the product. We have all seen many such initiatives where one is left wondering about the tenuous link of the brand to the theme advertised. This film, launched to introduce TREO, the 'first-ever razor designed… Continue reading Gillette’s touching ad, Charmin’s Van-Go and more: creative ideas of the week
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile App Report from Comscore. The report goes on to say ‘mobile now represents almost 2 out of 3 digital media minutes, and mobile apps alone now constitute a majority’. Apps dominate the mobile web in… Continue reading Of app user engagement, brands and design
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large) is talking about. Very often events which create a buzz in real life are reflected on Twitter too: live sports or entertainment events, natural disasters, big political events come to mind. So when we see… Continue reading Twitter hashtags: cooked up pulse
Facebook Canvas is being rolled out this month and its creative examples got me thinking about the lack of a standard, winning creative unit in mobile advertising. Every advertising medium has a unique characteristic. TV is an audio-visual experience, a billboard is a fleeting medium, radio is great as an in-the- background audio medium...and so… Continue reading Of Facebook Canvas and the optimal creative unit in mobile ads
There is a lot of talk recently about the need to drop the word ‘digital’ in marketing & advertising. The reason: it sets up an artificial separation - as if there is ‘regular marketing’ and ‘digital marketing’ when There is merit in that argument and in my view, it has nothing to do with the… Continue reading The digital pre-fix to marketing: to drop or not?