Koo is a micro-blogging platform launched in March 2020 for the Indian market. A plus point in comparison to Twitter is that the app allows for posts in several Indian languages (aside from English). While social media platforms have facilitated posts in major Indian languages, Koo plans to allow posts in regional languages such as Konkani and Manipuri. Its founders are serial entrepreneurs who previously built businesses such as TaxiForSure (a cab hailing service acquired…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
1. Gillette: Assisted Shaving Razor It is so refreshing to see a long format, web film which is anchored on…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile App Report from Comscore. The report goes on to say ‘mobile now represents almost 2 out of 3 digital media minutes, and mobile apps alone now constitute a majority’. Apps dominate the mobile web in time spent – mobile app users spend 18x more time on apps than mobile web visitors. Mobile apps have become…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…
Facebook Canvas is being rolled out this month and its creative examples got me thinking about the lack of a…
Many brands have jumped into the mobile app brand wagon only to face app discovery issues, low download counts and lack of repeat usage. Should brands or services invest in a bespoke mobile app? As I mentioned in an earlier article, a brand needs to evaluate whether it can add value in one of the key ‘mobile moments’: bored now, urgent now and repetitive now. However, not all consumer brands need a mobile app. When…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
I was watching a segment of a TV show on marketing & advertising and heard a global leader of a…
Came across this innovative new campaign on Instagram for Old Spice. We’ve seen brands conducive to great visuals (food, travel, fashion) place great looking visuals on Instagram. Here’s a campaign which not only places impactful visuals but cleverly uses the tagging function of Instagram. In the first image below, there are two accounts tagged; clicking on any one leads to another panel with the description acting as copy. You awaken in a dark cave. In…