The Christmas ad season is almost over. But perhaps the best Christmas-themed ad this season was out this week. And then there were some interesting design and social media campaigns. Herewith with a few compelling creative ads which caught my eye last week. Lyft: Nope/Yep The promise of taxi aggregator services like Uber, Ola and […]
Elkjøp, LIDL and more: compelling creative ads of the week
Christmas ads from big UK retail brands get global attention. This week I came across enjoyable Christmas-themed ads from Sweden & Norway which are unlikely to get that kind of mileage but were just as compelling. 1. Elkjøp: To Give More Elkjøp is the largest consumer electronics retailer in the Nordic countries. In this ad, […]
BBC One, BMW X5, Payless and more: 10 great creative ads of the week
The holiday season sees the launch of marketing campaigns from a wide variety of brands. Most just go through the motions while a handful are a cut above. Here are a few campaigns – beyond traditional, ads which caught my eye. 1. BBC One: Wonderland Of late, brands have embarked on campaigns which seemingly discourage […]
AT&T, Intel, ‘Men will be men’ and more: 6 compelling creative ideas of the week
Everyday, we see hundreds of commercial messages. A majority of them are so insipid that they are not even noticed. Among the handful which are seen only a few are memorable. Here are a few creative ideas which caught my eye this week: 1. AT&T: Shot When the proposition is ‘from sports movies to sci-fi, […]
10 Epica Award winning ads from 2018, you probably have not seen before
The Epica Awards were started to ‘promote and reward the highest standards in European advertising’. Today, Epica is open to work across the globe. I love following the winners every year (see here, here and here) because the winning work tends to be those not previously showcased in popular trade portals and advertising aggregation sites. […]
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