Every week, I attempt to share a few clutter breaking creative ads which caught my attention. Over the last ten years, I have shared views on topics pertaining to advertising too. Here’s my collection for the week ending January 17, 2020: Heineken: Daniel Craig vs James Bond When you have to use a celebrity like […]
6 top creative ads of the week: @turbotax @SingleCare and more
Every week I attempt to share a compilation of compelling creative ads. Aside from such compilations, I write about topics pertaining to branding & advertising once in a while. Here are some clutter breaking ads which caught my the week ending January 3, 2020. TurboTax: all people are tax people ‘Tax filings made easy’ is […]
Burger King, @booking and more: 3 creative ads of the week
Noticeability is the first test any advertisement has to pass. Research shows that a majority of ads go un-noticed thus leading to huge waste of marketing investments. Only a handful of ads get noticed and more importantly are recalled or remembered. Every week I attempt to share a few clutter-breaking creative ads. Here are a […]
iPhone 11 Pro's 'Snowbrawl', Aviation Gin's smart response to Peloton ad: 4 creative ads of the week
The first and most relevant task of advertising is to get noticed. If that is not achieved discussions on creativity and relevance are secondary. A majority of ads – be it in the online or offline world, are simply ignored. In today’s context the timeless truth of an advert having to break the clutter of […]
Influencers: losing influence among marketers?
According to some estimates, brands are expected to spend $15bn on influencer marketing by 2022. But media reports also indicate that the influence of influencers in marketing circles could be waning. A brief look at the issues involved: Influencer marketing: origins and after About a decade ago when blogging was popular, automobile brands would first reveal details […]
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