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Advertising

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The ‘Shot on iPhone’ series is a great example of letting the results do the talking rather than list the technical features of a phone as camera. In the latest edition, iPhone 13 Pro’s great video capabilities are showcased. A heart warming commercial, Pampers for Preemies, which strengthens Pampers’ perception as an expert can be seen in a new ad. These are part of my weekly collection of clutter-breaking creative ads (aside from the occasional…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. Here are this week’s picks including ‘Icelandverse’- a parody on metaverse and more. Inspired by Iceland: parody on metaverse Poking fun at jargon or needlessly complex, obscure language used in the business world…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. The first job of any ad is to get noticed – because of it is not, it is a waste of time, effort and monies. So, as many have noted, managing to break the clutter is actually a big deal. Festive seasons ads – either in India or in the west face an even more tougher challenge…

It is festive season now in India and mass media is full of ads from retail, jewellery and fashion brands. Some of the ads which featured protagonists in traditional Indian wear but without a bindi on the forehead faced criticism on Twitter (where else?) and some even tagged the brand handles. The question, ‘does art imitate life or life imitates art?’ is perhaps a difficult one to answer. In this context, advertising & marketing folks…

I set up current domain name and blog in 2009. But at least a couple of years prior to that I was started blogging. It was in 2008 (I think), that I had set out to manage two blogs – one on advertising and the other on all things Apple. Back then the Mac-PC wars were common on the web and maybe it was my inherent desire to ‘defend’ Apple that triggered this thought. The…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. Here are this week’s picks: NABS: This job can break you October 10 was World Mental Health Day. NABS, a Canadian charity aimed at supporting the health and well-being of professionals in the…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. Here are this week’s picks: Spotify: all ears on you Ad agencies and marketers are the key target audience for media brand owners. Back in the day, publications and TV channels would send…

Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week (and some occasional commentary on the business of advertising). In this week’s list: B&Q: later means never As…

I wasn’t able to post anything new in my blog for a couple of weeks. Here are some creative ads from recent times which caught my eye and have gained visibility in social media too. Cadbury Dairy Milk: recreating the ‘cricket’ ad ‘Kuch khaas hai zindagi mein’ (‘There’s something special about life’) was part of an iconic ad from the late 90s. Those who were young adults at that time (and even those growing up…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes compelling TV spots from DIRECTV, Samsung and Deliveroo among others. DIRECTV Stream: get your TV together ‘Best of both worlds’ is a common theme in advertising and leads to…