The process of creating advertising is not as easy as it might look to the outside world. Creative ads are those which still get noticed despite challenges like vague briefs, whimsical approval system and such like. My weekly compilation of creative ads is a small tribute to agencies & brand teams. This week, views on current advertising trends and a collection of creative ads. The moment marketing bug The moment marketing trend is driven by…
Every week, I attempt to curate clutter-breaking creative ads. Occasionally I share some views on industry trends. This week my compilation includes ads from South Africa, India and UK among others. Chicken Licken: make your family proud Sometimes, a round about way of connecting the product to a seemingly unconnected story works if the build up, the plot and script is interesting and very importantly – the ‘aha!’ moment has a link (however tenuous) to…
Every week, I attempt to share a compilation of creative ads. Occasionally some commentary on the business of advertising. This week, aside from a handful of creative ads, some views on advertising for luxury brands. Prada: The Galleria Planning and executing advertising for luxury brands is very different from that of ‘regular’ brands (including the premium brands). In select categories such as fashion & fashion accessories (watches, for example), perfumes, real estate, automobiles and resorts…
Every week, I attempt to share a compilation of creative ads and occasional commentary about the business of advertising. Here are some campaigns of late which caught my eye: British Airways: windows I’ll admit that I didn’t ‘get’ the idea when I saw the billboard images on social media (I am not alone). But it definitely was striking and bold. The penny dropped when I read the context: The OOH images capture the wonder on…
Every week, I attempt to share a compilation of creative ads. The first and most important test for any ad is getting noticed. Everything else – ad being liked or disliked is secondary. Here are a few ads which caught my attention over the last week or so. CRED: Buzzkill Advertising for CRED has created a lot of buzz over the last few years. A few common aspects can be observed in their advertising: the…
Every week, I curate a list of compelling creative ideas. Most of these are traditional adverts while some maybe great marketing ideas. This week, ads from Dream11 for India Premier League (IPL) 2024 and some creative marketing ideas from Tata Motors, among others. Dream 11: IPL 2024 The Indian Premier League is compared by many to the Super Bowl in terms of being a marquee advertising event. To an extent, the comparison is fair -…
Every week I attempt to share a compilation of creative ads. Crafting clutter breaking advertising deserves kudos as a majority of ads are simply ignored by us. Here are a few which caught my eye this week: Barnardo’s: feel like you belong Sometimes, a literal expression of a popular metaphor drives home the message effectively. The phrase ‘going into a shell’ is often used to cue an introvert’s behaviour. A new ad for Barnardo’s a…
Every week, I attempt to share a compilation of creative ads. Breaking through the clutter and getting noticed by the intended consumer is the first and most important task of any ad. Parameters and metrics kick in later. Herewith a few ads which caught my attention this past week or so. Urban Company: Chhoti Soch The gig economy has given rise to some interesting business models – folks who stand in a queue for you,…
Contrary to popular belief, people don’t hate advertising. They hate annoying ads. But most of the time, people ignore ads. That’s a fate worse than being disliked. Creative ads are fun to watch, enjoyed and even shared on social media or messaging platforms. Every week, I attempt to share a compilation of clutter-breaking creatives to acknowledge the effort that goes into such advertising. Lays: Chip Cam with David Beckham & Thierry Henry Advertising works best…
Every week I attempt to publish a compilation of creative ads. Getting noticed is the No.1 job of any ad – be it on TV, print or digital media. Here are a few top creative ads, including some Super Bowl ads released this past week or so. Nationwide: in your best interest A couple of months, Nationwide introduced the ‘uncaring boss’ (and his bewildered assistant) of a fictional A.N.Y Bank. It was a smart way to setup…