For the past few weeks or so brands have attempted to create communication with the crisis triggered by COVID-19 outbreak as the context. These fall into two buckets: one expressing concern and solidarity ('We are in this together') and other urging consumers to follow safety guidelines such as staying home and maintaining social distance. I… Continue reading Creative ads of the week with #StayHome messages: Mini, Volvo and more
Category: Advertising
12 creative ads from the archives
Every week I attempt to share a few clutter-breaking creative ads. Occasionally, I comment on industry trends and topics. This week, there weren't very many new ads of note. So herewith an assortment of ads, new & old (from my vast collection of ads). Brands have come to see every occasion or major news event… Continue reading 12 creative ads from the archives
4 top creative ads of the week: Apple, Direct Line, Lurpak and more
It did not feel a week of rich pickings when it comes to creative ads. Over the last few years, I have attempted to share a handful of compelling creative ads across TV, print, outdoor and 'new media'. This week's compilation includes ads from Apple, Direct Line and Lurpak. Apple: Hermitage When most of the… Continue reading 4 top creative ads of the week: Apple, Direct Line, Lurpak and more
Honda Civic, Burger King and more: 6 top creative ads of the week
This past week advertising industry trade portals and social media feeds were filled with creative ads on the occasion of International Women's Day. As with most advertising, a majority of them were just adding to the noise. Moreover, only a handful of such occasion-led 'topical' campaigns have a connect to the brand and are relevant… Continue reading Honda Civic, Burger King and more: 6 top creative ads of the week
Volvo, Aviation Gin and more: creative ads of the week
Every week I share a few compelling creative ads which caught my eye. This week's compilation includes a stunt from Volvo Trucks, a TVC from Aviation Gin and more. Volvo: The Tower There is a tendency in advertising to announce the death of advertising every now and then. They'd like to portray some new fad,… Continue reading Volvo, Aviation Gin and more: creative ads of the week