The ad & marketing industry portals were busy compiling the ‘best of 2020’ lists over the past weeks. I too have shared 30+ great…
‘The most interesting man in the world’ for Dos Equis would surely rank among the handful of refreshingly different campaigns in the beer category.…
Ad agencies have it tough mostly when it comes to products they have to advertise. Most brands don’t have a real, significant competitive edge.…
Our brain loves lists and there are 8 reasons for it, according to New Yorker. Towards the end of every year, we see ‘best…
It’s that time of the year when ‘best of’ lists are made. I have set out to share my picks of top creative ads…
2020 has been a terrible year in many ways for us all. Amidst the chaos and turmoil caused by the COVID-19 pandemic and the…
In the marketing mix, investment behind media buying is perhaps the most expensive, especially when it comes to high value media properties such as…
I struggled to put together a list of creative ads which were truly clutter-breaking this past week. It only reiterates how difficult it is…