CategoryAdvertising

Aldi, Burger king and more: top creative ads of the week

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In a 2017 event, ad legend Dave Trott said, ‘The problem with advertising is that every year in the UK, £20.3 billion is spent on all forms of advertising. Of that, 4% is remembered positively, 7% is remembered negatively and 89% of ads are not remembered at all’. A 2016 article said, ‘only 9% of digital ads are viewed for more than a second’. The industry is coping with...

Lloyds BanK, Coors and more: top creative ads of the week

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With many brands suspending regular ad campaigns, I have not had rich pickings with creative ads this week, unlike in the past. Nevertheless, breaking through the clutter to be noticed is the first criteria of effectiveness for any ad. Lloyds Bank: Notes Television and now by extension, web film, is an audio-visual medium. Some say that if an ad can effectively get through the message with the...

9 top creative ads of the week: @MintMobile, Hun wine and more

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Every week, I attempt to compile a list of select creative ads with caught my attention. Getting noticed amidst clutter of media noise is a big deal – in fact the only metric that truly matters in advertising, as everything else is academic if the ad is just ignored. Here are a few which caught my eye the week ending May 9, 2020: Mint Mobile: New ManageMint Ryan Reynolds’ creative...

Cadbury re-branding, Thai Airways and more: creative ideas of the week

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With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production of new advertising creatives – at least on the scale prior to this health crisis has come to a standstill. Brands have resorted to tactical ads which link back to their thematic claim, with messaging urging people to stay at home. In this...

Even more creative ads for the #StayHome era

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The current COVID-19 global crisis is unprecedented and incomparable in terms of crisis communication. There perhaps has been no single global pandemic or crisis affecting virtually all countries, citizens and enterprises. All previous crises were limited to a company (e.g. Maggi, Cadbury’s) or a category at best. In company-specific issues, they addressed product concerns on time...

Creative ads of the week with #StayHome messages: Mini, Volvo and more

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For the past few weeks or so brands have attempted to create communication with the crisis triggered by COVID-19 outbreak as the context. These fall into two buckets: one expressing concern and solidarity (‘We are in this together’) and other urging consumers to follow safety guidelines such as staying home and maintaining social distance. I find the former lot a bit stretched and...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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