Category

Advertising

Category

Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: BunBun Paprika: Bollywood Badass I find ads from Thailand…

A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past week or so: Prostate…

Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in bt brand teams to produce advertising that breaks the clutter to entertain or engage the audience. In this week’s collection, a mini-movie to highlight the fast…

A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past…

Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In that context, what has come to be known as ‘shockvertising’ – the attempt to deliberately shock or even offend people into noticing (and discussing) an ad has come into vogue. It is certainly not a new phenomenon. A common example of such an approach is the ‘United Colors of Benetton’ campaign featuring images which were…

Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Michelob Ultra: McEnroe vs McEnroe Tennis fans of a…

The most important measure for any ad is not how well it was liked – it is noticeability. When an ad goes unnoticed it is a colossal waste of time, money and effort. Unfortunately, a majority of the ads out there suffer this fate. In that context, ads which are noticed, liked and recalled deserve credit. My weekly collection of clutter-breaking creative ads are a tribute to such collective efforts of brand teams everywhere. This…

Most ads go unnoticed – a bigger problem for the industry than creating ads that are disliked. Only a handful of ads are noticed and a smaller number recalled or liked. In that context, clutter-breaking creative ads that make an impact need to be appreciated. My compilation this week includes IKEA’s ‘Let play unwind your mind’ and another celebrity-powered campaign for Switzerland Tourism. Honda: vertical bike I am usually sceptical about case study videos which…

‘Is celebrity advertising an effective strategy?’ is a topic of perennial debate in advertising & marketing circles. While opinions vary the use of celebrities for brand endorsements continues unabated. In my weekly roundup I will attempt to share my views on current trends from the world of marketing and a compilation of clutter-breaking creative ads. Celebrity advertising: advertisers keep the faith citing brand name awareness As I noted earlier, advertisers consider the presence of a…

Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Lumo: flight shame Many years ago I had taken…