Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will include endorsing a TMT brand – especially as a bus back panel or a billboard. ‘Strength’ is the generic benefit…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes, zany humour and probably featuring talking animals. My weekly compilation of clutter-breaking ads is a tribute to brand teams everywhere, creating such campaigns. Why is Super Bowl special for brands? Every year, brands line up to spend millions during Super Bowl. According to reports, a single 30-second ad can cost $10MN (INR 80CR+) just for…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos…
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025’. This week: ads from Heineken, Lahori Zeera Snickers and more. Heineken: in real life A proactive idea pitched to The Heineken Company by Sohyeon Bang, Senior Art Director at Machine_ was implemented by the client. I loved the idea (”Heineken has always been about: connection, laughter, and good times since 1873′) and the simple, charming execution. In the…
A majority of ads are simply ignored – a fate worse than being disliked. Clutter-breaking creative ads are a rarity.…
The marketing world is abuzz with holiday ads and promotions for Stranger Things. In my weekly compilation this week: ads…
Almost every week, I share a curated list of creative ads. The movie Marty Supreme’s Zoom Call, TVC for Bang & Olufsen and other good stuff are part of this week’s compilation. Marty Supreme: marketing Zoom call Marty Supreme is an upcoming sports comedy movie. In a fantastic ad promotion idea, they show Hollywood star Timothée Chalamet ‘pitching’ whacked out ‘marketing’ ideas for the movie. The ad itself is supposedly a recording of the Zoom…