I came across a LinkedIn post linking to an article which called to question the importance of brand names for a business. Essentially it said that any name is fine for a business as it is the product performance which matters ultimately. The note cited examples of successful brands who have seeming run-of-the-mill or names […]
3 key ingredients in personal branding
I was at WordUp yesterday – an event organised by Indiblogger in Delhi. I met a lot of popular, accomplished bloggers and was inspired by many of them. The key take aways about how they’ve gone about blogging (either as a profession or as a serious pastime) and personal branding were these: passion for what […]
E-commerce sales boom and e-tail therapy
After witnessing the recent marketing blitz by Flipkart, Snapdeal, Amazon and Myntra,I was reminded of a rather well known saying in retailing, “If people went to stores only when they needed to buy and bought only what they needed, the economy would collapse.” While this was originally coined for brick & mortar retail, it has […]
Brand Strategy Demystified
Recently, while I was designing a course on ‘Strategic Management’ for our Executive Program in Business Analytics, there were two things I decided I will not do: use PowerPoint and throw jargon. Suddenly, a line of thought triggered. While reading up the vast amounts of literature available on strategy, having studied it during my student […]
Brand sponsorship of global events: new challenges for brands
An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of brands sponsoring global events. Specifically, the issue was about how with global events like FIFA World Cup, brands not associated with the event in an official capacity as sponsors are gaining mileage through through brand […]
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