I came across a LinkedIn post linking to an article which called to question the importance of brand names for a business. Essentially it…

I was at WordUp yesterday – an event organised by Indiblogger in Delhi. I met a lot of popular, accomplished bloggers and was inspired…

[su_box title=”About the author ” style=”soft” title_color=”#FFFFE0″]This is a guest post by Anand Narasimha. Anand is Professor-Marketing & Strategy, at IFIM Business School, Bangalore.…

Recently, while I was designing a course on ‘Strategic Management’ for our Executive Program in Business Analytics, there were two things I decided I…

An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of brands sponsoring global events.…

Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. Most of them involve an…

Years ago, when I was working on a MNC account, the MD of the Indian operations (a Canadian) asked why his ads (for an…

There was a time in my life where virtually everything to do with office productivity was connected to a Microsoft product: the OS on…