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I have written over 2000 posts on this blog since 2008. In the beginning the articles were a mix of opinions on industry trends and a critique of ad campaigns. I soon realised that I was unnecessarily harsh on some ads when I myself was part of a team which created several mediocre campaigns. Since then I have consciously attempted to appreciate clutter-breaking creative ideas through my weekly round-up of ad campaigns. I also aim to share some views on industry trends, once in a while.

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