If you were to ask someone to name a few classic British print ads, quite likely that The Economist, Volkswagen Polo, Chivas Regal, Sainsburys would feature in that list. Many of those were developed when print was king. Things have changed quite a bit of late- the most talked about recent work from UK would include the T-Mobile flash dance in Liverpool, the Cadburys Gorilla advert, the Awareness Test for Transport for London and so on. Thought it would be interesting to compile a list of recent print ads from the UK and juxtapose them along with some classic ones.
Images Sourced from: Ads of the World, The Awards for National Newspaper Advertising, UK
I am sure I have missed several great ones – both among the classic and the new lot. Which among the new ones did you like?