Channel4 #Superhumans, BBC Sport and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 14th July: Channel4 Rio Paralympics, BBC Sport, Nike India and more.

Channel4: Rio Paralympics 2016

The previous efforts from the Channel4 in-house creative teams on Paralympics are a hard act to follow. But the team has outdone themselves with their latest ad for Rio 2016. This is outstanding stuff – the kind which brings a good name to the advertising profession. One can imagine the diverse talents and creative minds- from strategists to musicians coming together to create this masterpiece. Loved it. The kind of film which gets rid of self-doubt and self-pity.

The ad features more than 140 special folk who have turned ‘No, I can’t’ into ‘Yes, I can.’

Agency: 4Creative (Channel 4’s in-house team)

BBC Sport: Rio 2016 Olympic Games

Another television brand unveils its promo film for the Rio 2016 games but a very different take on sports films. The ad depicts the strength of athletes through reference to Brazil’s exotic animals against the backdrop of the Tijuca rainforest.

Agency: RKCR/Y&R

Nike India: Da Da Ding

As far as sports apparel ads or even Nike ads go, this is familiar territory: montage of visuals set to fast paced music. But it passed the first test – it’s been noticed and how. The ad has generated a lot of buzz for showcasing some of India’s women athletes and the interesting to move to cast Deepika Padukone as just one of the several women athletes.

Agency: W+K, Delhi

Volkswagen Beetle: Denim Road

With a stonewash blue exterior and a denim blue convertible top, denim on denim never looked better, says the YouTube blurb. The film and the print ad are simple yet dramatic demonstrations of the visual feel.


Agency:Deutsch, Los Angeles

Vivo: HDTV

The proposition ‘Don’t let unstable signal outdate your TV’ is brought alive by contrasting visuals of a current and old movie of the same name.

Vivo HD King Kong

Agency: Y&R, São Paulo

Which one was your favourite? Do comment in.

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