Commercial messages are all around us – on television, newspapers, billboards, apps and on the web. However, a majority of them go unnoticed. Only a handful are noticed and an even smaller number remembered. Here are a few creative ads which caught my during the past week. Sentosa: Make Time For A Change We live […]
Emirates NBD, SAP and more: 10 top creative ads of the week
Almost 90% of ads are ignored. That’s a fate worse than ads being disliked – in which case, at least they were noticed. Mediocre, run-of-the-mill ads are the ‘normal’ in advertising, resulting in a colossal waste of effort and money. Among the hundreds of commercial messages we see every day (in various formats – print […]
8 top creative ads of the week: McDonald’s, Coca Cola and more
I attempt to compile a list of compelling creative ads, which usually are just a handful among the hundreds of ads we see everyday. Last week, I took a break and shared some notes from a marketing & advertising conference. This week’s compilation includes TV commercials from Savlon, Cadbury’s and print work from McDonald’s among […]
Brand purpose, copywriting, Kumbh Mela and more: notes and observations from #ZeeMelt: Part 2
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post earlier this week, covering presentations from Mr. R S Sodhi of Amul and Dave Trott. In this post, I share my notes on presentations from a few others. Rory Sutherland: what are we missing? I […]
Breathtaking films from Sony Bravia, Lacoste and more: top creative ads of the week
Some of my weekly picks of creative ads include work from the ‘new media’ world incorporating technologies like facial recognition or machine learning. This week’s list includes good old fashioned TV commercials and print ads. Sony Bravia: Desert Water In a category where a discernible product differentiation is difficult to achieve, Sony has introduced a […]
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