‘How many ads do you recall from today’s newspaper?’ used to be a standard question in ad agency presentations when emphasising the need for clutter-breaking creative. You can replace ‘newspaper’ with any other mass media or new media and the answer would still be the same. Only a handful of ads get noticed – the first test of any advert. My pick of creative...
My weekly compilation of creative ads attempts to showcase clutter-breaking creative ads across TV, print, outdoor, design and digital platforms. This week, the list includes compelling work for Bodyform, Coca-Cola among others. Bodyform: #WombStories In 2018, Bodyform created a lot of visibility and won several awards for their clutter breaking ‘Viva la vulva’ campaign. Creating a...
I don’t watch much TV and hence my source of new ad campaigns (at least in India) is from online ad portals and what I read about in trade publications online. Coverage of new creative ads is much less than what it was before and many of the campaigns are centred around issues related to the COVID-19 pandemic. This week’s compilation of creative ads includes TV spots from UNESCO...
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening cream Fair & Lovely. Online petitions urged the company to take corrective action to stop promoting fairness as an ideal state of beauty. The company decided to drop the word ‘Fair’ in the brand to change it to ‘Glow & Lovely’. They have...
Earlier this week I wrote about how advertising creative calls for special talent, even while creativity is all around us. I guess it amply evident if you see the follow the various creative roundups on my blog. This week’s roundup includes design work for Heinz and some radio spots which won at the D&AD awards, among others. Heinz: brand refresh One of the best mantras of marketing is...
The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness‘. It also defines ‘art’ as ‘works produced by human creative skill and imagination‘. We usually considers literature, paintings and extraordinary writing or architecture as ‘works of art’. In the world...
For the past few years, I have attempted to share a few compelling creative ads with the audience of this blog. Once in a while I comment on issues pertaining to the advertising & marketing industry. Here are a few creative ads from New Zealand Government’s ‘Keep It Real Online’, Mars Petcare’s Optimum range and more. ‘Keep It Real’ online: New Zealand...
I was expecting to see surfeit of ads pledging support to the Black Lives Matter movement or something related to COVID-19 – either about social distancing or bouncing back once the crisis is over. Surprisingly, I noticed a handful of compelling creative ads from Sky Sports, ITV and a few others last week: Sky Sports: The Comeback Many sports themed films – from athletic footwear to...
Every week, I attempt to share a few creative ads which I thought were clutter-breaking and compelling, aside from some views on topics relevant to the marketing & advertising industries.. As many have said, the most important task of an advert (or any social media creative for that matter) is to be noticed. If that does not happen, everything else – a great strategy document or big...
Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.