I have not been able to update my blog over the past few weeks. I aim to post a compilation of compelling creative ads every week and an occasional post on issues pertaining to the business of advertising. This week’s post includes ads from Liquid Death water, Hyundai’s IONIQ and a few others. Liquid Death: Kids Hydrating at a Party Judas Priest’s ‘Breaking The Law ‘ forms the perfect background score for visuals depicting a…
It’s that time of the year when ‘best of the year’ lists are published, so here are my picks for ‘Best creative ads of 2022’ – similar to my list of creative picks last year and the one from 2020. Over the last few years, the ad industry has taken pains to convey that their business has changed fundamentally. Agency executives say that the business is about being at the intersection of technology & data,…
The business of marketing & advertising is about persuasion. Brands aim to persuade consumers to change perceptions, switch brands or change habits. The various teams which make it all happen, have to persuade colleagues, seniors and partners into buying their ideas and recommendations. Such persuasion can happen through the written word (an email or memo) or talking one’s way through at meetings, discussions or through a formal presentation. When I started off in advertising, formal…
The CEO of Bombay Shaving Company got a lot of flak for his recent LinkedIn post where he advised youngsters to ‘give it their all’ during the early, formative years in work life. What triggered everybody was the use of the phrase ’18-hour work days’. While some came out in support, even his clarifications evoked a lot of negative feedback. There is no denying that hard work is a must at any stage of one’s…
A majority of ads are simply ignored. That’s a fate worse than being disliked. In the case of the latter, at least the ad was noticed. In this context, creative ads which are noticed, liked and recalled are a rarity. My weekly compilation of clutter-breaking ads are a salute to the brand & agency teams behind the. Here are a few which caught my eye this past week or so: Volvo Electric: The Chase Electric…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. Amazing Thailand, HP among others caught my eye this past week or so: iPad: Jay Park music video Since its launch in 2010, the iPad has largely…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Liquid Death Mountain Water: water boy With a brand…
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in by brand teams to produce advertising that breaks the clutter to entertain or engage the audience. Here are a few creative ads which caught my this past week…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past week or so: Suzuki:…
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining about the agency’s ‘toxic’ work culture) posted by its ex-employee on Glassdoor. The official response from the agency justified late nights, working on weekends and even giving up on personal life as normal – almost an expected thing to do to survive and get ahead in the advertising business. I happened to go through a…