Everyday, we come across hundreds of commercial messages – print ads, TV commercials, radio spots, billboards, web banner ads, social media posts and more. Only a handful are even noticed – with a vast majority not paid attention to at all. Even among the few noticed, only a smaller number are remembered. Here are a […]
AirPods Pro, Argos and more: 5 top creative ads of the week
Every week, I attempt to put together a compilation of creative ads which break through the clutter. I have not had rich pickings this week and among the handful of ads I noticed, here are a few: AirPods Pro: outdoor done right Outdoor is a fleeting medium. In the few moments we have to catch […]
10 top creative ads of the week: Experian, Samsung ‘technician’, Tourism Australia and more
I have been blogging for over 10 years now. Some of the posts have been about my views on trends in the the world of advertising & marketing. Over the last few years I have tried to post a compilation of clutter-breaking creative ads every week. Here’s a collection of ads which caught my eye the week ending October […]
Marmite ‘Mind Control’, Smirnoff, BMW and more: 9 creative ads of the week
Most advertising goes unnoticed. Only a handful manage to break the clutter, get noticed and better still, remembered. Every week, I attempt to share a few compelling ads which caught my eye. This week, the collection of creative ads include TV spots from Marmite, Smirnoff and BMW among others. Marmite: Mind Control There have been […]
Of advertising awards and entry submissions
At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a stage in my career where I have ever been invited by major award shows to be a jury member. Of late, a few award shows have invited to be a part of their online jury […]
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