Mostly the good bits on advertising & branding.
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond cricket. I saw the print version on social media with the line ‘Believe in something even if it means sacrificing everything’. I did not immediately connect with with Nike’s long running ‘Just Do It’ theme. […]
Every day we come across hundreds of commercial messages. Most of them aren’t even noticed. Here are a few creative ads which stood out from the clutter for me the last week: a continuing campaign for Snickers, Nike’s reaction on social media regarding a decision taken by the French Open authorities and more. 1. Snickers: […]
This week’s top picks include Out of Office replies (yes, you read that right) for Aviation Gin and other creative ads for Audi, Pepsi and more. 1. Aviation Gin: Out of Office replies I wrote about Aviation Gin’s ads featuring Ryan Reynolds earlier this year. The marketing of the brand is in top gear with […]
The first job of advertising is to get noticed. If not noticed, everything else (engagement, sharing, ‘conversation’ etc.,) is academic. Here are a few creative ads which I noticed over the last week or so. 1. Dove: I’m Fine Ever since they launched the ‘Real Beauty’ campaign, I have been amazed at the various dimensions […]
Ever wondered why save for handful of ad agency accounts, a majority of agency brands hardly use social media effectively? I am sure they know that it can be be used to strengthen the equity of the company brand but they hardly get down to ‘doing’ it. It is not a recent phenomenon. Traditionally ad […]
In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate to how it can play a role in their lives and not leave things to imagination. The benefits of a feature may not be immediately apparent to consumers too, especially if it is a new […]
This week I noticed a slew of traditional TV spots which were compelling and conveyed the brand benefit in a memorable way. Here are my top 5 creative ads of the week: 1. BT Sport: Take them all on Advertising, as with any other popular culture is full of cliches. Sport advertising usually depicts athletic […]