I attempt to curate a list of clutter-breaking creative ads every week along with an occasional posts on trends in the industry. Last week I missed such a post and here with a compilation of a few ads which caught my eye in the past few weeks. Chevrolet: memories How do you create clutter breaking advertising among a sea of feel-good Christmas ads, retaining the same tone and manner as so many others? I think…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Uber Eats, BBC, Opel Corsa and more. Uber Eats: best friends It’s Uber. And its Eats. On hindsight, it seems like a lovely connection between the two: ‘we all want to eat and go places’. And it brings a smile. The casting is brilliant – Robert de Niro and star of ‘Sex Education’, Asa Butterfield.…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Coca-Cola, Canal+, Amazon and more. Canal: papa While I shared this film from Canal+ earlier too (the link is brokenI, it popped up as a winner in the recently announced London International Awards in the online films category. CANAL+ is the main partner of the Clermont Short Film Festival, the most important short film event…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct 14, 2023. While I saw some social media posts praising it, many were trashing it – calling it inappropriate, in poor taste and unsporting. Some have sought to bring in a political angle claiming this reflects the India of today (unsaid part meaning ‘all this is happening post 2014). Some others on LinkedIn have ‘cancelled’…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing pertaining to regional brands and content. The day had some interesting conversations pertaining to the rise of regional content, OTT and influencer marketing. Here are some thoughts gleaned during the day. Regional brand – no barrier for scale or ambition: just as there is no real case for adding the prefix ‘digital’ to marketing (as…
Most ads go unnoticed. That’s a fate worse than being disliked. In that context, ads which break clutter and get noticed need to be commended. My compilation of clutter-breaking creative ads (and the occasional commentary on the business of advertising) is a small tribute to brand teams. Here are a few ads which caught my this past week or so: Sandy Hook Promise: Just Joking Sandy Hook Promise is a non-profit organisation founded and led…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the first and most important task of any ad. If ignored, it’s a fate worse than being seen and disliked. My weekly compilation of creative ads (aside from my occasional views on the business of advertising) is a small tribute to brand teams & agencies everywhere. Here are my picks form the past week or…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is. A small number of creative ads manage to break through the clutter and get noticed. A fewer number of these go on to be recalled and talked about in a positive way. My weekly column of creative ads is a small tribute to brand teams everywhere who produce entertaining, engaging and relevant creative work. These were some…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook for the brand. In India too, jingles have been popular for several decades. Consumers seem to love them – especially those from the 80s and 90s, going by the several nostalgic posts on the web & social media about ‘those were the days for great jingles’. The common characteristic of popular jingles over the years…
An ad’s first task is to get noticed. The top creative ads in any era – be it in the pre-digital or digital world first stood out from the media clutter of the day. Of course, just being noticed is not enough (being ignored is a worse fate though) – a brand’s message has to be relevant (to the intended audience), engaging (either entertaining or holding attention through shock value or any other emotion) and…