I attempt to compile a list of compelling creative ads, which usually are just a handful among the hundreds of ads we see everyday. Last week, I took a break and shared some notes from a marketing & advertising conference. This week’s compilation includes TV commercials from Savlon, Cadbury’s and print work from McDonald’s among […]
Brand purpose, copywriting, Kumbh Mela and more: notes and observations from #ZeeMelt: Part 2
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post earlier this week, covering presentations from Mr. R S Sodhi of Amul and Dave Trott. In this post, I share my notes on presentations from a few others. Rory Sutherland: what are we missing? I […]
Breathtaking films from Sony Bravia, Lacoste and more: top creative ads of the week
Some of my weekly picks of creative ads include work from the ‘new media’ world incorporating technologies like facial recognition or machine learning. This week’s list includes good old fashioned TV commercials and print ads. Sony Bravia: Desert Water In a category where a discernible product differentiation is difficult to achieve, Sony has introduced a […]
Apple ‘Behind the Music’, @Warburtons and more: 8 top creative ads of the week
Every week, I attempt to share a short compilation of creative ads which caught my eye recently. The attempt is to acknowledge the hugely difficult task of creating compelling commercial ‘entertainment’ which is not ignored – as most ads are. This week’s list includes TVCs from Apple, Warburtons and Google among others. Apple: Behind the […]
In-house #advertising creative teams: getting the best of both worlds
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time, more control over content & easy access to all company verticals as key benefits. Over the years, advertisers have sought more attention – in terms of time & resources from their ad agency partners especially if […]
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