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‘Oh, brilliant advertising, how I miss you so’ is an inspirational series of posts on LinkedIn, curated by Gregg Benedikt, a Creative Director/Copywriter. Over there, I stumbled upon a hoarding as part of a famous campaign from Citibank, ‘Live Richly’, created in the early 2000s. It triggered a thought to attempt a series of posts on great campaigns from the past (aside from my weekly compilations) – gleaned from my memories and reading up on…

Back during my advertising days, not jus the copywriters, even the Account Management folks had to ‘write’ a lot. Minutes of meetings, creative briefs, emails or memos, communication proposal documents were all part of the job. I don’t know what kind of writing is expected of the present day advertising or digital agency folks, but these tips on writing skills – gleaned from an old deck (perhaps from the early 2000s) could be of use:…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. Here are this week’s picks including ‘Icelandverse’- a parody on metaverse and more. Inspired by Iceland: parody on metaverse Poking fun at jargon or needlessly complex, obscure language used in the business world…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. The first job of any ad is to get noticed – because of it is not, it is a waste of time, effort and monies. So, as many have noted, managing to break the clutter is actually a big deal. Festive seasons ads – either in India or in the west face an even more tougher challenge…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. Here are this week’s picks: NABS: This job can break you October 10 was World Mental Health Day. NABS, a Canadian charity aimed at supporting the health and well-being of professionals in the…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes an ad from OnePlus to announce their partnership with Hasselblad, funny spot for Highkey low-sugar snacks and more. OnePlus: LunarLand The mobile handset market has several dynamics at play:…

‘The most interesting man in the world’ for Dos Equis would surely rank among the handful of refreshingly different campaigns in the beer category. It succeeded in creating a mystique around the central protagonist ‘the most interesting man in the world’ played by Jonathan Goldsmith. It also had some great copywriting going for it. Sample these: The campaign was created in 2006 by Euro RSCG Worldwide and became hugely popular and even considered meme-worthy. “I…

Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities and brands. Even to a non-Bengali the mere mention of ‘Pujo’ is likely to evoke an imagery uniquely associated with the festival with no ambiguity. Similarly, select countries, monuments and strong brands evoke visual cues. Diwali (or Deepavali as it is called in the South) has such cues too. In the South it is associated…

Getting noticed is the most important objective of any advertising or shall we be suitably contemporary and say, ‘content’. Sadly, most of what’s paid for and put out there simply goes unnoticed. Only a handful break through the huge clutter of media noise and commercial messaging and an even smaller number are recalled and associated with the correct brand. Every week, I compile such creative ads. Here are a few from the week ending November…

Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media. While one group praised it, another group raised objections and called for a boycott of the brand itself. In response, the company decided to take the ad off air. No, I was NOT referring to the recent ‘Ekatvam’ ad for Tanishq jewellery but to the ad for ‘Tamil Nadu Collection’ of watches which came under…